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Author: Edgar Meyer
Publisher: McGraw-Hill Europe
ISBN: 9780077122331
Category :
Languages : en
Pages :
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Book Description
Author: Edgar Meyer
Publisher: McGraw-Hill Europe
ISBN: 9780077122331
Category :
Languages : en
Pages :
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Book Description
Author: Zhang, Zuopeng (Justin)
Publisher: IGI Global
ISBN: 1522553940
Category : Computers
Languages : en
Pages : 331
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Book Description
Changing business environments and information technology advancements fundamentally reshaped the traditional information landscape in our contemporary society, urging companies to seek innovative ways to diffuse and manage assets on a global scale. It is crucial for society to understand the new methodologies and common practices that organizations can utilize to leverage their knowledge into practice. Global Information Diffusion and Management in Contemporary Society is an essential reference source featuring research on the development and implementation of contemporary global information management initiatives in organizations. Including coverage on a multitude of topics such as data security, global manufacturing, and information governance, this book explores the importance of information management in a global context. This book is ideally designed for managers, information systems specialists, professionals, researchers, and administrators seeking current research on the theories and applications of global information management.
Author: Piero Camporesi
Publisher: Penn State Press
ISBN: 9780271007342
Category : Religion
Languages : en
Pages : 240
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Book Description
The Fear of Hell is a provocative study of two of the most powerful images in Christianity&—hell and the eucharist. Drawing upon the writings of Italian preachers and theologians of the Counter-Reformation, Piero Camporesi demonstrates the extraordinary power of the Baroque imagination to conjure up punishments, tortures, and the rewards of sin. In the first part of the book, Camporesi argues that hell was a very real part of everyday life during the sixteenth and seventeenth centuries. Preachers portrayed hell in images typical of common experience, comparing it to a great city, a hospital, a prison, a natural disaster, a rioting mob, or a feuding family. The horror lay in the extremes to which these familiar images could be taken. The city of hell was not an ordinary city, but a filthy, stinking, and overcrowded place, an underworld &"sewer&" overflowing with the refuse of decaying flesh and excrement&—shocking but not beyond human imagination. What was most disturbing about this grotesque imagery was the realization by the people of the day that the punishment of afterlife was an extension of their daily experience in a fallen world. Thus, according to Camporesi, the fear of hell had many manifestations over the centuries, aided by such powerful promoters as Gregory the Great and Dante, but ironically it was during the Counter-Reformation that hell's tie with the physical world became irrevocable, making its secularization during the Enlightenment ultimately easier. The eucharist, or host, the subject of the second part of the book, represented corporeal salvation for early modern Christians and was therefore closely linked with the imagery of hell, the place of perpetual corporeal destruction. As the bread of life, the host possessed many miraculous powers of healing and sustenance, which made it precious to those in need. In fact, it was seen to be so precious to some that Camporesi suggests that there was a &"clandestine consumption of the sacred unleavened bread, a network of dealers and sellers&" and a &"market of consumers.&" But to those who ate the host unworthily was the prospect of swift retribution. One wicked priest continued to celebrate the mass despite his sin, and as a result, &"his tongue and half of his face became rotten, thus demonstrating, unwillingly, by the stench of his decaying face, how much the pestiferous smell of his contaminated heart was abominable to God.&" When received properly, however, the host was a source of health and life both in this world and in the world to come. Written with style and imagination, The Fear of Hell offers a vivid and scholarly examination of themes central to Christian culture, whose influence can still be found in our beliefs and customs today.
Author: Frank Jefkins
Publisher: Springer Science & Business Media
ISBN: 9401168687
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.
Author: Sara Douglass
Publisher: Tor Books
ISBN: 1429911506
Category : Fiction
Languages : en
Pages : 674
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Book Description
A millennia-old prophecy was given when the Forbidden Ones were driven from Achar. And now, the Acharites witness its manifestation: Achar is under attack by an evil lord from the North, Gorgreal--his ice demons strike from the sky and kill hundreds of brave warriors in the blink of an eye. All Acharites believe the end is near. One young woman, Faraday, betrothed of Duke Borneheld, learns that all she has been told about her people's history is untrue. While fleeing to safety from the dangerous land, Faraday, rides with Axis, legendary leader of the Axe-Wielders--and hated half-brother of Borneheld--and a man Faraday secretly loves although it would be death to admit it. She embarks on a journey, which will change her life forever, in search of the true nature of her people. This grand and heroic story tells the tale of one woman's plight to learn the truth of her people and change their hearts and their minds forever. She fights against oppressive forces to share this reality and will not desist until everyone knows. . . . . The truth of the Star Gate At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Caroline Walker Bynum
Publisher: Princeton University Press
ISBN:
Category : History
Languages : en
Pages : 440
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Book Description
Arguing that historians must write in a comic mode, aware of history's artifice, risks, and incompletion, Caroline Walker Bynum here examines diverse medieval texts to show how women were able to appropriate dominant social symbols in ways that allowed for the emergence of their own creative voices. By arguing for the positive importance attributed to the body, these essays give a new interpretation of gender in medieval texts and of the role of asceticism and mysticism in Christianity.
Author: Zbigniew Brzezinski
Publisher: Basic Books
ISBN: 0465093086
Category : History
Languages : en
Pages : 203
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Book Description
Bestselling author and eminent foreign policy scholar Zbigniew Brzezinski's classic book on American's strategic mission in the modern world. In The Grand Chessboard, renowned geostrategist Zbigniew Brzezinski delivers a brutally honest and provocative vision for American preeminence in the twenty-first century. The task facing the United States, he argues, is to become the sole political arbiter in Eurasian lands and to prevent the emergence of any rival power threatening our material and diplomatic interests. The Eurasian landmass, home to the greatest part of the globe's population, natural resources, and economic activity, is the "grand chessboard" on which America's supremacy will be ratified and challenged in the years to come. In this landmark work of public policy and political science, Brzezinski outlines a groundbreaking and powerful blueprint for America's vital interests in the modern world. In this revised edition, Brzezinski addresses recent global developments including the war in Ukraine, the re-emergence of Russia, and the rise of China.
Author: Thomas More
Publisher: Good Press
ISBN:
Category : Political Science
Languages : en
Pages : 113
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Book Description
Utopia is a work of fiction and socio-political satire by Thomas More published in 1516 in Latin. The book is a frame narrative primarily depicting a fictional island society and its religious, social and political customs. Many aspects of More's description of Utopia are reminiscent of life in monasteries.
Author: S. Finlay
Publisher: Springer
ISBN: 0230232795
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Despite the huge expansion in consumer credit in the last 25 years there are very few texts describing the operation of consumer credit markets. Consumer Credit Fundamentals is the first book to provide a broad cross-disciplinary introduction to the subject. It covers the history of credit, the types of consumer credit available, how credit is granted and managed, the legal framework within which commercial lenders must operate, as well as consumer and ethical issues. A complete, well-rounded and practical introduction to consumer credit.
Author: Doris Berger-Grabner
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110543826
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape.
