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Author: Margaret K. Hogg
Publisher:
ISBN:
Category :
Languages : en
Pages : 426
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Book Description
Author: Margaret K. Hogg
Publisher:
ISBN:
Category :
Languages : en
Pages : 426
Get Book Here
Book Description
Author: Margaret K. Hogg
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 438
Get Book Here
Book Description
Author: Margaret K. Hogg
Publisher:
ISBN:
Category :
Languages : en
Pages : 426
Get Book Here
Book Description
Author: Margaret Hogg
Publisher: SAGE Publications Limited
ISBN: 9781412908429
Category : Business & Economics
Languages : en
Pages : 1304
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Book Description
This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
Author: Margaret K. Hogg
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 440
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Book Description
Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.
Author: Ayalla A. Ruvio
Publisher: Routledge
ISBN: 1136253521
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.
Author: Margaret Hogg
Publisher: SAGE Publications Limited
ISBN: 9781412908429
Category : Business & Economics
Languages : en
Pages : 1304
Get Book Here
Book Description
This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
Author: Margaret Hogg
Publisher: SAGE Publications Limited
ISBN: 9781412908429
Category : Business & Economics
Languages : en
Pages : 1304
Get Book Here
Book Description
This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
Author: Margaret Hogg
Publisher: SAGE Publications Limited
ISBN: 9781412908429
Category : Business & Economics
Languages : en
Pages : 456
Get Book Here
Book Description
This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 1781900221
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c
