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Author: Erich Kirchler
Publisher: Psychology Press
ISBN: 1135816956
Category : Psychology
Languages : en
Pages : 274
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Book Description
Love and money are important aspects of the everyday lives of couples. This book focuses on the daily routines of disagreement, conflict and joint decisions on these, and other issues such as work, leisure and children, create in the household. Central to the authors' research is a unique diary study of forty couples, who kept a daily record of their joint decisions over the course of a year. The diaries show how challenging, varied and complex the conflicts and decision making of normal everyday life can be and reveal that goals frequently change during the decision-making process with the result that the final outcome often achieves a goal distinct from the original intention. Furthermore, the dynamics of decision making differ according to the problem at stake, the decision-making history of the couple, and the quality of the partnership. The results of the diary study are discussed within the overall context of current research in the field as a whole, including discussion of joint decision-making case studies, close relationships, decision-making research in general and special research methods. Numerous results of psychological, sociological, economic and consumer behaviour studies are summarised and integrated into a model of household decision-making. This book will be primarily of interest to students and researchers in social psychology and economic psychology, but its interdisciplinary and applied nature will also make it of relevance to professionals working in the fields of family therapy and consumer behaviour.
Author: Erich Kirchler
Publisher: Psychology Press
ISBN: 1135816956
Category : Psychology
Languages : en
Pages : 274
Get Book Here
Book Description
Love and money are important aspects of the everyday lives of couples. This book focuses on the daily routines of disagreement, conflict and joint decisions on these, and other issues such as work, leisure and children, create in the household. Central to the authors' research is a unique diary study of forty couples, who kept a daily record of their joint decisions over the course of a year. The diaries show how challenging, varied and complex the conflicts and decision making of normal everyday life can be and reveal that goals frequently change during the decision-making process with the result that the final outcome often achieves a goal distinct from the original intention. Furthermore, the dynamics of decision making differ according to the problem at stake, the decision-making history of the couple, and the quality of the partnership. The results of the diary study are discussed within the overall context of current research in the field as a whole, including discussion of joint decision-making case studies, close relationships, decision-making research in general and special research methods. Numerous results of psychological, sociological, economic and consumer behaviour studies are summarised and integrated into a model of household decision-making. This book will be primarily of interest to students and researchers in social psychology and economic psychology, but its interdisciplinary and applied nature will also make it of relevance to professionals working in the fields of family therapy and consumer behaviour.
Author: Erich Kirchler
Publisher: Psychology Press
ISBN: 1135816883
Category : Psychology
Languages : en
Pages : 273
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Book Description
Interdisciplinary approach, relevant to social psychology, economic psychology and decision making Innovative research methods, including, long-term diary study of forty couples Relevant to everyday life, so of interest not only to psychologists, but social scientists and those working in consumer research
Author: Harleen Kaur
Publisher: Routledge
ISBN: 1000029395
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Author: John Scanzoni
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Family & Relationships
Languages : en
Pages : 318
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Book Description
The authors present a new model of the process of family decision-making that takes into account the importance of sex roles. They use a series of couples as examples that illustrate the model at various stages of the life cycle. They also consider how decision-making is changing. A major contribution to the study of sexual politics and bargaining within relationships. 'The authors are to be commended for their attempt to bring order to the complexities of family decisioning, and their work should stimulate further research in the area. Their focussing upon couples and families rather than individuals and their extension of the concept of "family" to nontraditional arrangements also are commendable.' -- Journal of Marriage
Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110456
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Author: David Brinberg
Publisher: Springer Science & Business Media
ISBN: 1461235162
Category : Social Science
Languages : en
Pages : 355
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Book Description
Recent research on joint or dyadic decision making has received renewed attention from behavioral scientists. This interest is due mostly to the advances in analytic and conceptual models used to study interaction processes. A number of related disciplines have used distinctive paradigms to study the same focal problem: namely, the processes by which two people interact, come to resolve a problem and, finally, reach a decision. Dyadic Decision Making presents in a single, integrated volume the conceptual and analytic strategies developed in communications research, marketing, psychology and sociology to investigate joint decision making.
Author: Linda Michele Vorce Beck
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 418
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Book Description
Author: Alastair Williams
Publisher: Routledge
ISBN: 1136351175
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
Author: Tina Harrison
Publisher: Routledge
ISBN: 1134095554
Category : Business & Economics
Languages : en
Pages : 607
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Book Description
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Author: PATRICIA MINK. RATH
Publisher: Bloomsbury Publishing USA
ISBN: 150138225X
Category :
Languages : en
Pages : 321
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Book Description
