Competitor Analysis. American Airlines versus Southwest Airlines PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Competitor Analysis. American Airlines versus Southwest Airlines PDF full book. Access full book title Competitor Analysis. American Airlines versus Southwest Airlines by Hanna Kattilakoski. Download full books in PDF and EPUB format.
Author: Hanna Kattilakoski
Publisher: GRIN Verlag
ISBN: 3346164616
Category : Business & Economics
Languages : en
Pages : 31
Get Book Here
Book Description
Academic Paper from the year 2017 in the subject Business economics - Market research, grade: 90.0, Cologne Business School Köln, course: Competitive Intelligence, language: English, abstract: Competitive intelligence is the process of monitoring an industry to identify current and future competitors, their activities, how their actions will affect a firm and how the firm should respond to these actions (Business Dictionary, 2017). The scope of this competitor analysis will be on examining a primary competitor for American Airlines, from which the results can help make strategic decisions in the future. Being aware of competition can help a company maintain their competitive advantage or their position in the market. The chosen competitor for American Airlines is Southwest Airlines. Within this paper, the background of both companies will be discussed, with a deep-dive into Southwest strategy as well as other key information. Two competitive intelligence techniques will be applied: Porters Five Forces and Scenario Analysis. Lastly, some predications about the future of the company will be made.
Author: Hanna Kattilakoski
Publisher: GRIN Verlag
ISBN: 3346164616
Category : Business & Economics
Languages : en
Pages : 31
Get Book Here
Book Description
Academic Paper from the year 2017 in the subject Business economics - Market research, grade: 90.0, Cologne Business School Köln, course: Competitive Intelligence, language: English, abstract: Competitive intelligence is the process of monitoring an industry to identify current and future competitors, their activities, how their actions will affect a firm and how the firm should respond to these actions (Business Dictionary, 2017). The scope of this competitor analysis will be on examining a primary competitor for American Airlines, from which the results can help make strategic decisions in the future. Being aware of competition can help a company maintain their competitive advantage or their position in the market. The chosen competitor for American Airlines is Southwest Airlines. Within this paper, the background of both companies will be discussed, with a deep-dive into Southwest strategy as well as other key information. Two competitive intelligence techniques will be applied: Porters Five Forces and Scenario Analysis. Lastly, some predications about the future of the company will be made.
Author: Peter Forsyth
Publisher: Routledge
ISBN: 1351161393
Category : Business & Economics
Languages : en
Pages : 375
Get Book Here
Book Description
Prior to liberalization, there was little scope for predatory behaviour in the aviation market. However, following deregulation, new entrants sought to compete with entrenched incumbents. Low-cost carriers (LCCs) gained significant market share, which in turn provoked many different kinds of defensive response. Having put pressure on established carriers, low-cost airlines are themselves feeling the pressure of competition from new operators. While it is normal and natural for airlines to react to competition - modifying their services, the ways in which they offer them and their prices - when does aggressive commercial behaviour go too far and become predation? This book considers what exactly is meant by 'predation' in the aviation environment, and explores the strategies LCCs adopt in order to gain market share, as well as the strategies of the established airlines in response to competition from new entrants to the market. It also addresses the key question of what competition policy should do to ensure intensive competition. Competition versus Predation in Aviation Markets brings together contributions from around the world, from airlines, government agencies, leading academics and consultants, providing a wealth of perspectives on a business practice crucial to airline survival.
Author: James Brock
Publisher: Waveland Press
ISBN: 1478608161
Category : Business & Economics
Languages : en
Pages : 424
Get Book Here
Book Description
Americans continually cross paths with major industries that comprise the U.S. economy. These industries face and raise challenging issues that in turn generate important economic questions: How are individual industries organized and structured? What share of their market do they represent? What are the major public policy issues they affect? What are the economic consequences of addressing them? A single text examining every industry would provide a disjointed, haphazard analysis. The case-study approach taken in The Structure of American Industry avoids such shortcomings. The expert author of each case studyfourteen in allpresents a comprehensive and coherent analysis of a specific industry. The holistic, in-depth treatment sparks lively interest, does not succumb to theoretical abstractions, and offers practical answers to economic questions.
Author: Chris Akroyd
Publisher: Emerald Group Publishing
ISBN: 1803820330
Category : Business & Economics
Languages : en
Pages : 194
Get Book Here
Book Description
Volume 34 of Advances in Management Accounting uses a variety of methods, from experiments to surveys, to build upon existing knowledge within the management accounting discipline.
Author: Sven Gross
Publisher: Erich Schmidt Verlag GmbH & Co KG
ISBN: 9783503100811
Category : Airlines
Languages : en
Pages : 324
Get Book Here
Book Description
Author: Nicholas Tsounis
Publisher: Springer Nature
ISBN: 3031227492
Category : Business & Economics
Languages : en
Pages : 996
Get Book Here
Book Description
This volume presents new empirical methods and applications in economics with special interest in advances in empirical macroeconomics, microeconomics, financial economics, international economics, and agricultural economics. Featuring selected contributions from the 2022 International Conference of Applied Economics (ICOAE 2021), this book provides country specific studies with potential applications in economic policy. It is beneficial to researchers, scholars, academics and policy makers in quantitative economic research (in both methods and applications).
Author: John D. Bitzan
Publisher: Emerald Group Publishing
ISBN: 1785609394
Category : Transportation
Languages : en
Pages : 388
Get Book Here
Book Description
An efficient air transport system is critical to countries attaining and sustaining healthy economies in an increasingly interconnected world economy. This volume 5 of Advances in Airline Economics includes literature surveys and original empirical research examining airline efficiency in the twenty first century.
Author: Christian Campbell
Publisher: BRILL
ISBN: 9004480617
Category : Law
Languages : en
Pages : 377
Get Book Here
Book Description
Issues vital to private investors, from competition law to tax aspects, are surveyed here by accountants and lawyers from throughout the EU. The text shows the extent to which deregulation, or "liberalization," of industrial sectors in the member states of the European Union (EU) has impacted beyond the economies and financial markets of Europe. As more sectors of the European economy open to private participants, the effect on the aviation, rail, insurance, telecommunications, and utilities sectors, as this insightful text shows, will continue to intensify dramatically. Published under the Transnational Publishers imprint.
Author: W. Earl Sasser
Publisher: Simon and Schuster
ISBN: 1439108307
Category : Business & Economics
Languages : en
Pages : 343
Get Book Here
Book Description
In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain. Why are a select few service firms better at what they do -- year in and year out -- than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. Based on five years of painstaking research, the authors show how managers at American Express, Southwest Airlines, Banc One, Waste Management, USAA, MBNA, Intuit, British Airways, Taco Bell, Fairfield Inns, Ritz-Carlton Hotel, and the Merry Maids subsidiary of ServiceMaster employ a quantifiable set of relationships that directly links profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity. The strongest relationships the authors discovered are those between (1) profit and customer loyalty; (2) employee loyalty and customer loyalty; and (3) employee satisfaction and customer satisfaction. Moreover, these relationships are mutually reinforcing; that is, satisfied customers contribute to employee satisfaction and vice versa. Here, finally, is the foundation for a powerful strategic service vision, a model on which any manager can build more focused operations and marketing capabilities. For example, the authors demonstrate how, in Banc One's operating divisions, a direct relationship between customer loyalty measured by the "depth" of a relationship, the number of banking services a customer utilizes, and profitability led the bank to encourage existing customers to further extend the bank services they use. Taco Bell has found that their stores in the top quadrant of customer satisfaction ratings outperform their other stores on all measures. At American Express Travel Services, offices that ticket quickly and accurately are more profitable than those which don't. With hundreds of examples like these, the authors show how to manage the customer-employee "satisfaction mirror" and the customer value equation to achieve a "customer's eye view" of goods and services. They describe how companies in any service industry can (1) measure service profit chain relationships across operating units; (2) communicate the resulting self-appraisal; (3) develop a "balanced scorecard" of performance; (4) develop a recognitions and rewards system tied to established measures; (5) communicate results company-wide; (6) develop an internal "best practice" information exchange; and (7) improve overall service profit chain performance. What difference can service profit chain management make? A lot. Between 1986 and 1995, the common stock prices of the companies studied by the authors increased 147%, nearly twice as fast as the price of the stocks of their closest competitors. The proven success and high-yielding results from these high-achieving companies will make The Service Profit Chain required reading for senior, division, and business unit managers in all service companies, as well as for students of service management.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 628
Get Book Here
Book Description
