Insider Secrets From The World's Most Successful Marketing Experts PDF Download
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Author: Javier O. Delgado
Publisher: Lulu.com
ISBN: 0359663389
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.
Author: Javier O. Delgado
Publisher: Lulu.com
ISBN: 0359663389
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.
Author: John Lovett
Publisher: John Wiley & Sons
ISBN: 1118149017
Category : Computers
Languages : en
Pages : 386
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Book Description
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Author: Robert L. Shook
Publisher: Entrepreneur Press
ISBN: 1599185024
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Learn how Roger Newton, the co-discoverer of Lipitor, made an internal sale against all odds that championed the world's all-time best-selling drug. Meet Mark Roesler, CEO of CMG Worldwide, a firm that represents Elvis Presley, James Dean, Marilyn Monroe and hundreds of other departed celebrities. Gain valuable advice from storytellers Martin Shafiroff, America’s number-one financial advisor; Bob LaMonte, a super sports agent who specializes in representing NFL head coaches; Dave Liniger,CEO of RE/MAX... It doesn’t matter if you’re a novice, a seasoned professional, or a high-powered CEO—your success depends on how well you sell your product, your service, your idea, yourself. Seasoned salesmen Robert L. Shook and Barry Farber interviewed top salespersons across a variety of industries and have written a collection of fascinating stories, each offering a lesson, valuable insight, or nugget of wisdom that will enhance your selling skills and boost your sales production. As you read these first-person narratives, you will feel as if they are talking directly to you, revealing valuable details behind their greatest sales moves, and imparting priceless lessons on how to sell your way to success. Most important, you can put their valuable insights to immediate use to boost your career.
Author: Alyssa Gregory
Publisher: Lulu.com
ISBN: 055700070X
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
Whether you're an executive assistant with an entrepreneurial spirit, a small business owner looking for a change, or someone who has dreamed of running a successful business from home, this book is for you! Professional Virtual Assistant Alyssa Gregory shares her expert tips, tools and secrets to help you:* Take a realistic look at virtual assistance* Discover your marketable skills* Identify your ideal client* Market yourself on a budget* Balance work and familyNot only does this book provide realistic advice, but it also includes a comprehensive VA Resource Toolkit with recommended business tools, websites, books and services. PLUS, by registering your book at www.vasecretsrevealed.com, you'll gain access to: checklists, worksheets and sample documents; an "Ask Alyssa" tool; answers to frequently asked questions; and much more!
Author: Michael A. Roberto
Publisher: Pearson Prentice Hall
ISBN: 0135072824
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Problems remain hidden in organizations for a number of reasons, including fear, organizational complexity, gatekeepers who insulate leaders from problems that are coming up, and finally, an overemphasis on formal analysis in place of intuition and observation. This book lays out the key skills and capabilities required to ensure that problems do not remain hidden in your organization. It explains how leaders can become effective problem finders, unearthing problems before they destroy an organization. The book explains how leaders can become an anthropologist, going out and observe how employees, customers, and suppliers actually behave. It then goes on to present how they can circumvent the gatekeepers, so they can go directly to the source to see and hear the raw data; hunt for patterns, including refining your individual and collective pattern recognition capability; "connect the dots" among issues that may initially seem unrelated, but in fact, have a great deal in common; give front-line employees training in a communication technique; encourage useful mistakes, including create a "Red Pencil Award"; and watch the game film, where leaders reflect systematically on their own organization's conduct and performance, as well as on the behavior and performance of competitors.
Author: Philippe Desrochers
Publisher: Ginger Marks
ISBN: 0986676721
Category : Juvenile Fiction
Languages : en
Pages : 218
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Book Description
99 Things You Wish You Knew Before...Landing Your Dream Job Do you know how to cash in on your passions? Do you know what your natural born talents are? You may have given up on your dream. It is not too late when you have the tools to REIGNITE your potential. 99 Things You Wish You Knew Before...Landing Your Dream Job. This book will provide you access to the practical steps needed to guide you to having your talent thrive no matter how discouraged you are. Author and university lecturer Philippe Desrochers, inspires you with innovative techniques and proven concepts that have helped thousands of people realize their potential and share their gifts with the world...POWERFULLY. 7 KEY TIPS INCLUDED: 1. Identify your cashable unique talent 2. Hot job market trends in the next five years 3. Techniques to overcome fear and make powerful decisions 4. Build your authentic brand that stands out from the competition 5. Word for word scripts to get hired by top decision makers 6. Promotion strategies once you have landed your dream job 7. Dozens of small tips that can make all the difference in your search
Author: Safi Bahcall
Publisher: St. Martin's Press
ISBN: 1250185971
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
* Instant WSJ bestseller * Translated into 18 languages * #1 Most Recommended Book of the year (Bloomberg annual survey of CEOs and entrepreneurs) * An Amazon, Bloomberg, Financial Times, Forbes, Inc., Newsweek, Strategy + Business, Tech Crunch, Washington Post Best Business Book of the year * Recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid Mukherjee, Tim Ferriss Why do good teams kill great ideas? Loonshots reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice. Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise. Over the past decade, researchers have been applying the tools and techniques of this new science—the science of phase transitions—to understand how birds flock, fish swim, brains work, people vote, diseases erupt, and ecosystems collapse. Loonshots is the first to apply this science to the spread of breakthrough ideas. Bahcall distills these insights into practical lessons creatives, entrepreneurs, and visionaries can use to change our world. Along the way, readers will learn how chickens saved millions of lives, what James Bond and Lipitor have in common, what the movie Imitation Game got wrong about WWII, and what really killed Pan Am, Polaroid, and the Qing Dynasty. “If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.” —Senator Bob Kerrey
Author: Joseph Henrich
Publisher: Princeton University Press
ISBN: 0691178437
Category : Psychology
Languages : en
Pages : 464
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Book Description
How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.
Author: Sheila Wellington
Publisher: Random House
ISBN: 0375506888
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Surprising secrets of success from some of America's women leaders; all the things a mentor would tell you are revealed in this mentor-in-a-book. Sheila Wellington, the president of Catalyst, draws on Catalyst research, contacts, and know-how to tell you how to understand the unspoken rules in the real world of work today and how to get ahead. Catalyst studies reveal that having a mentor is the crucial key to success at work, and it's the single advantage men usually have, and women usually don't. Even at the best organizations for women, there is still a shortage of mentors. Be Your Own Mentor becomes that mentor for you, providing through stories and eye-opening advice a step-by-step guide to advancement. How to master the art of networking, how to create opportunities to gain experience and visibility, how to manage time, how to negotiate salary, and much, much more is discussed, as you learn from leading women how they got where they are, the mistakes they feel they've made along the way, and how they created lives of achievement and satisfaction. Hear from women such as Carly Fiorina (CEO, Hewlett-Packard), Cathleen Black (president, Hearst Magazines), Judith Rodin (president, University of Pennsylvania), and Andrea Jung (president and CEO, Avon). From that first resume all the way to the CEO's office, Be Your Own Mentor guides you along your path to success. Be Your Own Mentor gives advice from top women on how to: Devise a short-term and long-term career strategy Gain visibility in the workplace and in your field Create opportunities to gain valuable experience Change your career path Negotiate salary Balance work and family And much, much more...
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 44
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Book Description
As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for "mayor" or "chief magistrate"; the nickname of the governor who signed UT into existence was "The Old Alcalde."
