Comunicación de crisis

Comunicación de crisis PDF Author: Francisco Marín
Publisher: Editorial Almuzara
ISBN: 8483561727
Category : Business & Economics
Languages : en
Pages : 259

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Book Description
Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.

Comunicación de crisis

Comunicación de crisis PDF Author: Francisco Marín
Publisher: Editorial Almuzara
ISBN: 8483561727
Category : Business & Economics
Languages : en
Pages : 259

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Book Description
Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.

Éxito con o sin crisis

Éxito con o sin crisis PDF Author: Jorge Díaz Cardiel
Publisher: Editorial Almuzara
ISBN: 8483567008
Category : Business & Economics
Languages : en
Pages : 213

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Book Description
En lo bueno y en lo malo. Así es como una empresa demuestra su liderazgo y buena gestión frente a la que es flor de un día. Por ello, Jorge Díaz-Cardiel aprovecha su bagaje como experto en el mundo de la gestión y la economía para hacer un homenaje a todas aquellas compañías que han sabido evolucionar y anticiparse a los tiempos difíciles y, como consecuencia, siguen estando en lo más alto. Además, el autor resalta la importancia que tiene el papel de los responsables de Comunicación en la consecución de tan buenos resultados. Éxito con o sin crisis analiza el recorrido de las compañías que cumplen con al menos 25 parámetros empresariales incluidos en su código genético: en los tiempos de bonanza, esos factores son arietes, puntas de lanza que les ayudan a mejorar la cuenta de resultados, distribuir más dividendo a los accionistas o ganar cuota de mercado. Y, en los complicados, todo se hace más llevadero. Las empresas analizadas son: Telefónica, Iberdrola, Danone, Microsoft, HP, Intel, La Caixa, Abertis, El Corte Inglés, Novartis, AC Hoteles, NH, Iberostar, Sol Meliá, Paradores de Turismo, Mapfre, Caser, Sanitas, Seguros Pelayo, Línea Directa Aseguradora, Santander, Indra, Deloitte y PWC.

Empresa y envejecimiento activo

Empresa y envejecimiento activo PDF Author: Francisco Abad
Publisher: Editorial Almuzara
ISBN: 8483567598
Category : Business & Economics
Languages : en
Pages : 160

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Book Description
Francisco Abad reúne, junto a un amplio equipo de autores, cien ideas para impulsar la actividad empresarial ante el cambio demográfico. Empresa y envejecimiento activo nos invita a fomentar el envejecimiento activo, su planificación a lo largo de la vida y su efecto positivo en el bienestar de cada uno de nosotros y de la sociedad en general. Reflexiones en torno a un tema que, a pesar de que muchos consideran antiguo, es una de las grandes tendencias de la sociedad en la actualidad. El aumento de la esperanza de vida que generan los avances de la medicina hace que diseñar nuevas estrategias en el ámbito laboral se convierta en tarea indispensable para conseguir el éxito empresarial. Es uno de los grandes desafíos a los que se enfrenta a medio plazo la sociedad española que vive en uno de los países más envejecidos del mundo. A pesar de que la obra no aspira a ser un estudio en profundidad, es un manual introductorio ideal para aquellos que quieran adentrarse en el tema. De esta manera, podrán conocer la opinión de un buen número de expertos que aportan su visión con el principal objetivo de incentivar el debate sobre un asunto como el envejecimiento que, tarde o temprano, nos afecta a todos y cada uno de nosotros.

El empleo en crisis

El empleo en crisis PDF Author: Joana Silva
Publisher: World Bank Publications
ISBN: 1464817227
Category : Business & Economics
Languages : en
Pages : 385

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Book Description
A region known for its volatility, Latin America and the Caribbean (LAC) has suffered severe economic and social setbacks from crises—including the COVID-19 pandemic. These crises have taken their toll on careers, wage growth, and productivity. Employment in Crisis: The Path to Better Jobs in a Post-COVID-19 Latin America provides new evidence on the effects of crises on the region’s workers and firms and suggests several policy responses that can bolster long-term and inclusive economic growth. This report has three key findings. First, crises lead to persistent employment losses and accelerate structural changes away from the formal sector. This change occurs more through reductions in the creation of formal jobs than through job destruction. Second, some workers recover from crises, while others are permanently scarred by them. Low-skilled workers can suffer up to a decade of lower earnings caused by crises, while high-skilled workers rebound fast, exacerbating the LAC region’s high level of inequality. Formal workers suffer smaller employment and wage losses in localities with higher rates of informality. And the reduced job flows caused by crises decrease welfare, but workers in localities with more job opportunities, whether formal or informal, bounce back better. Third, crises’ cleansing effects can increase efficiency and productivity, but these effects are dampened by the LAC region’s less competitive market structure. Rather than becoming more agile and productive during economic downturns, protected sectors and firms gain market share and crowd out others, trapping valuable resources. This report proposes a three-pronged mix of policies to improve the LAC region’s responses to crises: • Create a more stable macroeconomic environment to smooth the impacts of crises, including automatic stabilizers such as unemployment insurance and short-term compensation programs; • Increase the capacity of social protection and labor programs to respond to crises and coalesce these programs into systems that complement income support with reemployment assistance and reskilling opportunities; and • Tackle structural issues, including the lack of product market competition and the spatial dimension behind poor labor market adjustment—a “good jobs and good firms†? agenda.

Finding Solutions for a Post-Crisis Society

Finding Solutions for a Post-Crisis Society PDF Author: Teresa Torres-Coronas
Publisher: PUBLICACIONS UNIVERSITAT ROVIRA I VIRGILI
ISBN: 8484244105
Category : Business & Economics
Languages : en
Pages : 491

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Book Description
Since 2007 and the economic meltdown caused by the financial crisis, our societies have been evolving in different ways. New political movements have emerged in Southern Europe and new social movements in pursuit of common concerns are playing a more active role in our daily lives. In a parallel way, after the failure to predict the financial crisis, economist and social science researchers seek fresh thinking and new models that can better explain this new reality. Regulations are of critical importance in shaping the welfare of economies and society. Thus, core legal disciplines are exploring the effects of the financial crisis on social rights, labour market regulations, and civil, common law or international law, among others. With no doubt, the economic crisis has deeply impacted our economic, social, political and legal environment. During the last decade, researchers from a wide range of disciplines have been looking for solutions. Now it is time make a side stop on the way and to gather results. The 1rst International SBRLab Conference, Finding solutions for a post-crisis society, is organized by the Social and Business Research Lab (SBRLab), Universitat Rovira i Virgili. It is as an international and virtual meeting point of interdisciplinary research and researchers. The purpose of this international conference is to bring together researchers from management, economics, political, social and legal disciplines in order to present and discuss new trends in their respective fields.

The Mexican Peso Crisis

The Mexican Peso Crisis PDF Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 666

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Proceedings of the Second Pan American Scientific Congress

Proceedings of the Second Pan American Scientific Congress PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 690

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Proceedings of the second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916 1915- 1916 v. 11

Proceedings of the second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916 1915- 1916 v. 11 PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 692

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Proceedings of the Second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916: (section IX) Transportation, commerce, finance and taxation. L. S. Rowe, chairman

Proceedings of the Second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916: (section IX) Transportation, commerce, finance and taxation. L. S. Rowe, chairman PDF Author:
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 688

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Proceedings of the Second Pan American Scientific Congress: (section IX) Transportation, commerce, finance and taxation. I. S. Rowe, chairman

Proceedings of the Second Pan American Scientific Congress: (section IX) Transportation, commerce, finance and taxation. I. S. Rowe, chairman PDF Author:
Publisher:
ISBN:
Category : Anthropology
Languages : en
Pages : 686

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Book Description