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Author: Zheng Joyce Wang
Publisher: MIT Press
ISBN: 0262361655
Category : Science
Languages : en
Pages : 305
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Book Description
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
Author: Zheng Joyce Wang
Publisher: MIT Press
ISBN: 0262361655
Category : Science
Languages : en
Pages : 305
Get Book Here
Book Description
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
Author: Thomas S. Wallsten
Publisher: Taylor & Francis
ISBN: 104002551X
Category : Psychology
Languages : en
Pages : 304
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Book Description
Decision theory is a uniquely interdisciplinary field of study with contributions from economics, statistics, mathematics, philosophy, operations research, and psychology. The 1970s had seen important changes in research on behavioral decision theory in terms of a shift from a reliance on economic and statistical models to an emphasis on concepts drawn from cognitive psychology. Originally published in 1980, Cognitive Processes in Choice and Decision Behavior contains papers that explore the reasons why these changes had come about and discuss the future directions to which they pointed. It was clear at the time that research in behavioral decision theory was changing dramatically. The chapters in this book represent a good assessment of the reasons the changes were coming about and some of the merits and problems of the directions in which it was moving. Today it can be read in its historical context.
Author: Howard Rachlin
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 312
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Book Description
This book views both cognitive and behavioural theories and experiments in an historical and philosophical context. Current theory and practice are presented as part of an ongoing effort to understand voluntary human behaviour with roots as deep as those of western civilization. Cognitive and behavioural approaches are viewed as complementary (rather than competing) descriptions of judgement, decision and choice.
Author: George Wright
Publisher: Springer Science & Business Media
ISBN: 1461323916
Category : Psychology
Languages : en
Pages : 570
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Book Description
Author: Ralph Hertwig
Publisher: MIT Press
ISBN: 0262353148
Category : Psychology
Languages : en
Pages : 489
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Book Description
An examination of the cognitive tools that the mind uses to grapple with uncertainty in the real world. How do humans navigate uncertainty, continuously making near-effortless decisions and predictions even under conditions of imperfect knowledge, high complexity, and extreme time pressure? Taming Uncertainty argues that the human mind has developed tools to grapple with uncertainty. Unlike much previous scholarship in psychology and economics, this approach is rooted in what is known about what real minds can do. Rather than reducing the human response to uncertainty to an act of juggling probabilities, the authors propose that the human cognitive system has specific tools for dealing with different forms of uncertainty. They identify three types of tools: simple heuristics, tools for information search, and tools for harnessing the wisdom of others. This set of strategies for making predictions, inferences, and decisions constitute the mind's adaptive toolbox. The authors show how these three dimensions of human decision making are integrated and they argue that the toolbox, its cognitive foundation, and the environment are in constant flux and subject to developmental change. They demonstrate that each cognitive tool can be analyzed through the concept of ecological rationality—that is, the fit between specific tools and specific environments. Chapters deal with such specific instances of decision making as food choice architecture, intertemporal choice, financial uncertainty, pedestrian navigation, and adolescent behavior.
Author: Thomas S Wallsten
Publisher: Routledge
ISBN: 9781032745053
Category : Psychology
Languages : en
Pages : 0
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Book Description
Originally published in 1980, this volume contains papers that explore the reasons why the important changes in research on behavioral decision theory had come about and discuss the future directions to which they pointed.
Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799831175
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author: Gretchen B. Chapman
Publisher: Cambridge University Press
ISBN: 9780521541244
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Decision Making in Health Care, first published in 2000, is a comprehensive overview of the field of medical decision making.
Author: Ray Crozier
Publisher: Routledge
ISBN: 1134726783
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.
Author: Lois L. Bready
Publisher: Elsevier Health Sciences
ISBN: 0323039383
Category : Medical
Languages : en
Pages : 656
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Book Description
Examines vital topics in pre-anesthesia assessment, pre-operative problems, resuscitation, specialty anesthesia, post-operative management, and more. Its unique algorithmic approach helps you find the information you need quickly--and gives you insights into the problem-solving techniques of experienced anesthesiologists.
