Chocolate Fortunes Chapter 3: Cadbury–One Billion Consumers PDF Download
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Author:
Publisher:
ISBN: 0814420397
Category :
Languages : en
Pages : 27
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Book Description
Author:
Publisher:
ISBN: 0814420397
Category :
Languages : en
Pages : 27
Get Book Here
Book Description
Author: Lawrence L. Allen
Publisher: AMACOM/American Management Association
ISBN: 081441432X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
Author: Lawrence L Allen
Publisher:
ISBN: 9780578548968
Category :
Languages : en
Pages : 262
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Book Description
Is it possible that until a few decades ago a billion people had never even tasted...chocolate? This book is the story of East meeting West through the introduction into China-once a xenophobic land of austerity and deprivation-of an icon of the Western world's decadence and self-indulgence: CHOCOLATE! Success or failure hinged on combinations of savvy and circumstance, of perseverance and flexibility, and of textbook business excellence and sheer luck! It is the inside story of the five global titans of chocolate-Hershey, Mars, Cadbury, Ferrero and Nestlé-that battled to capture a once-in-a-lifetime opportunity to establish their brands with one-fifth of the world's population. "A scintillating glimpse inside one of the most hard-fought cross-cultural indulgence battles since the Opium War."--Global Times
Author: Michael Moss
Publisher: Signal
ISBN: 0771057091
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
Author: Marilyn Carr
Publisher: Commonwealth Secretariat
ISBN: 9780850927986
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Extrait de la couverture "Much has been written about the negative impact of globalisation on the world's poor, and especially on women. But globalisation also opens up new economic opportunities if poor women producers and workers are enabled to take advantage of them. The need for assistance differs between independent producers on the one hand and wage workers in export industries on the other. In ther former case, the need mainly is for increased access to global markets. In the latter case, the need mainly is for better organizing so as to bargain for better wages and working conditions. This edited volume brings together six case studies. Three link local producers with global markets (...). Three focus on improving the working conditions of the hundreds of thousands of wage workers in global value chains."
Author: Gerald F. Davis
Publisher: OUP Oxford
ISBN: 0191607584
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
The current economic crisis reveals just how central finance has become to American life. Problems with obscure securities created on Wall Street radiated outward to threaten the retirement security of pensioners in Florida and Arizona, the homes and college savings of families in Detroit and Southern California, and ultimately the global economy itself. The American government took on vast new debt to bail out the financial system, while the government-owned investment funds of Kuwait, Abu Dhabi, Malaysia, and China bought up much of what was left of Wall Street. How did we get into this mess, and what does it all mean? Managed by the Markets explains how finance replaced manufacturing at the center of the American economy and how its influence has seeped into daily life. From corporations operated to create shareholder value, to banks that became portals to financial markets, to governments seeking to regulate or profit from footloose capital, to households with savings, pensions, and mortgages that rise and fall with the market, life in post-industrial America is tied to finance to an unprecedented degree. Managed by the Markets provides a guide to how we got here and unpacks the consequences of linking the well-being of society too closely to financial markets.
Author: Sushil Mohan
Publisher:
ISBN: 9780255366458
Category : Anti-globalization movement
Languages : en
Pages : 0
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Book Description
The Theory of Fair Trade; Is Fair Trade Free Market?; Benefits & Detriments of Fair Trade; Alternatives to Fair Trade; Fair Trade as a Long-Term Development; Conclusion.
Author: Punam Chuhan-Pole
Publisher: World Bank Publications
ISBN: 0821387456
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
Takes an in-depth look at twenty-six economic and social development successes in Sub-Saharan African countries, and addresses how these countries have overcome major developmental challenges.
Author: Beth Hoffman
Publisher: Oxfam
ISBN: 1780772513
Category : Agriculture
Languages : en
Pages : 52
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Book Description
Author: Ulrich Steger
Publisher: John Wiley & Sons
ISBN: 0470858001
Category : Business & Economics
Languages : de
Pages : 320
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Book Description
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
