Chances and Restrictions of Measuring Consumer Behavior in the Automotive Industry PDF Download
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Author: Stephan Illmer
Publisher: GRIN Verlag
ISBN: 3640453700
Category : Business & Economics
Languages : de
Pages : 22
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Book Description
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Consumer behavior is dependent on few factors that need to be considered in any industry. In the automotive industry, there are several factors known.This assignment deals with the main topic consumer behavior and concentrates on the aspects chances and restrictions of measuring consumer behavior. The work starts with basics of consumer behavior and answer the question ‘‘what is consumer behavior’’. Afterwards it follows an analysis with different types of consumer-roles and the meaning in the automotive industry. The third chapter is about measuring consumer behavior, methods of measuring and how companies can obtain primary consumer behavior information. The work deals with the topic of chances and restriction and transfers into the practical approach and reflection of the topic.
Author: Stephan Illmer
Publisher: GRIN Verlag
ISBN: 3640453700
Category : Business & Economics
Languages : de
Pages : 22
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Book Description
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Consumer behavior is dependent on few factors that need to be considered in any industry. In the automotive industry, there are several factors known.This assignment deals with the main topic consumer behavior and concentrates on the aspects chances and restrictions of measuring consumer behavior. The work starts with basics of consumer behavior and answer the question ‘‘what is consumer behavior’’. Afterwards it follows an analysis with different types of consumer-roles and the meaning in the automotive industry. The third chapter is about measuring consumer behavior, methods of measuring and how companies can obtain primary consumer behavior information. The work deals with the topic of chances and restriction and transfers into the practical approach and reflection of the topic.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 650
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Author: Johnny Ch LOK
Publisher:
ISBN: 9781723986772
Category :
Languages : en
Pages : 573
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Book Description
How to apply (AI) tools to predict vehicle buyers' behavioral consumption model? Whether artificial intelligent tools can predict automotive buyers' behavioral consumption model and predict future trend. In fact, automotive brands and dealerships are facing an increasingly competition when attempting to manually gathering the vast quantities of data required to create customer focused programs that increase retention, ultimately new sales and service automotive business. Building a based on that client's intrinsic needs and interests to any kinds of automotive vehicles at any given time. This is especially true in the automotive industry where the time span between purchases is measured in years. Because vehicle buyers would not like often to change their old vehicle to another new one. So, their decisions to buying another new vehicle, the time is usually after one year, even longer time. Hence, it seems any vehicles won't be frequent consumption products to the owned at least one vehicle family consumers (vehicle buyers).Hence, how to predict vehicle consumers' taste or preferable which styles of vehicle choices issues is very important. If the vehicle manufacturers can not manufacture any attractive vehicles to sell easily in this year. Then, it will lose time, money in this year because it won't know when the owned least one vehicle users or non-owned any vehicle users who will decide to buy one new vehicle or change another new vehicle ensure. The different brand vehicle dealers will possible wait more than one year to attract them to buy their vehicles if their styles are not attractive to compare other brands of vehicle competitors.However, artificial intelligence and machine learning can help any vehicle manufacturers to find solution to solve patterns in highly to solve patterns in highly complex data-sets that are beyond the capability of a human brain, and then building and automatically acting on the customer insights it generates. Given the automotive customer need for individualized communications, this technology is positioned to become a critical component of any successful vehicle retailer's domestic or/and overseas vehicle markets. How can vehicle manufacturers and retailers use (AI) to enhance their vehicle marketing campaigns? How will (AI) affect their vehicle sale marketing strategy? What criteria would they use when selecting on (AI) solution?Vehicle consumers today are able to quickly access different brands of vehicle information, research vehicle products and reviews, negotiate prices and compare one vehicle brand or retailer to another resulting of the brands of vehicle customers. At the same time, the rise of " big -data mining", wearable devices that track user's every move and preference and greater contextualization in advertising and social media has resulted in consumer expectations of individualized. Thus, it seems that (AI) tools can be used to gather " big-data" and then they can make human's mind to analyze how to design kinds of vehicles to satisfy vehicle buyers' needs.As automotive vehicle marketers can apply (AI) tools to achieve messaging strategies to meet the needs of this new generation of informed vehicle consumers, using data from a variety of sources to move from a variety of sources to move from mass- messaging to more personalized messages aimed at particular vehicle buyer segments, e.g. fast speed sport vehicle buyer segment, slow speed comfortable small size or large size of buyer segment. However, when 90% of vehicle marketers believe having a single vehicle buyer view is important, only 6% have achieved it.
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 560
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Book Description
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1605661279
Category : Computers
Languages : en
Pages : 411
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Book Description
"This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided by publisher.
Author: Serag El-Din Yassin
Publisher:
ISBN: 9789774280542
Category : Automobile industry and trade
Languages : en
Pages : 125
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Book Description
Author: Maximilian Heiler
Publisher:
ISBN: 9783668046207
Category :
Languages : en
Pages : 110
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Book Description
Master's Thesis from the year 2015 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, Edinburgh Napier University, course: Business Psychology, language: English, comment: Master's dessertation for Double Degree in Germany (M.A. Psychology & Management) and Scotland (M.Sc. Management & Marketing). Focus groups were conducted in German and translated in English, abstract: The world is facing several environmental problems that are getting visible especially in the growing number of natural disasters. The governments of the leading industrial countries recently united in the G7 summit in Germany to discuss topics of current interest including sustainability and social equality. The LOHAS target group, which is an acronym for 'Lifestyle Of Health And Sustainability', consists of consumers who care deeply for the planetary and personal health without forgetting about their social responsibility towards poorer people. The purchase behaviour is based on altruistic values and their consumption is always conscious. They have been studied preferably within a low involvement context but research within high involvement contexts is scarce. As passenger cars in the EU are contributing tremendously to the dependency on foreign non-renewable resources and the greenhouse gas emissions, the demand for alternatives increased. Alternative fuel vehicles (AFV) like electric, gas and hybrid cars are encountering both threats and as cars are high involvement products the study will focus on the automotive industry. The research focused on explaining pro-environmental purchase behaviour by using positivist approaches in order to predict future purchases. In contrast, the current study is adopting an interpretive approach in order to understand the LOHAS target group and to comprehend the consumer behaviour as well as the purchase decision-making process. Consequently, the aim of the study is the identification of barriers that are hindering t
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author:
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 460
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Book Description
