Author: Zach CardwellPublisher:
ISBN:
Category : Insurance companies
Languages : en
Pages : 118
Book Description
This manuscript presents a 2019 case study on The Progressive Corporation. The study examines the strategies implemented by one of the largest insurance companies to innovate and lead in an ever-changing industry. Chapter I presents the company’s history, external environment, and internal environment. The external environment includes insurance industry trends while the internal environment consists of sections on Progressive’s leadership, operations, innovation, and marketing. Chapter II is an Instructor’s Manual intended to support college professors in discussions in undergraduate business courses. The manual contains a case synopsis followed by five discussion questions and answers. The first question pertains to a financial analysis of The Progressive Corporation in comparison to industry averages and the financial performance of competitors. The second question refers to a SWOT analysis of Progressive. The last three questions involve application of Porter’s Five Forces Theory, Behavioral Leadership Theory, and Dynamic Capability Theory. The Progressive Corporation was founded on the principles of putting people first and providing affordable insurance for everyone. Trends such as technology growth, non-traditional insurers getting involved, acquisitions and mergers, the rise of independent insurance agencies, and a highly competitive industry have all presented different challenges to The Progressive Corporation. During a time when some companies lose sight of the customers and turn to technology to make operations easier, Progressive continues to make personal relationships with customer a priority. What will the changes in the insurance industry do to Progressive in the future? Can Progressive’s leadership and financial operations continue to succeed in a time when business environments are constantly evolving? -- Abstract.
