Author: L. Gill
Publisher: Springer
ISBN: 1137510455
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Author: David Newman
Publisher: HarperChristian + ORM
ISBN: 1400214858
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? In Do It! Speaking, Newman shares advice that helps you: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Author: Said Aghil Baaghil
Publisher: iUniverse
ISBN: 153200933X
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
If theres one thing in life thats constant, its change, and it isnt easy. But if your business continues to deny the changes around you, then you wont be in business much longer. You must constantly evolve and change, and that means breaking the rules of traditional marketing. Said Aghil Baaghil, who has advised senior executives at some of the worlds leading companies, shares ideas and strategies that can help you revitalize business with an unconventional approach to marketing. Learn how to: build momentum to carve out a niche in the market; brainstorm big ideas; identify new revenue sources; and cultivate a culture of innovation. Case studies on companies such as Apple, Uber, Rabea, Al Nahdi, and Al Baik offer deep insights on how to identify what your brand stands for to create a loyal following and accomplish business goals Get ready for an exciting journey that leads to a place your competitors have never been with the marketing insights and strategies in Create Your Space.
Author: Mohan Kancharla
Publisher: Notion Press
ISBN: 1946280402
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
A beginner's guide to the world of consulting, for firms planning to create a footprint and for fellow professionals aiming to get a foothold in this fascinating space. A comprehensive collection of practitioner’s insights compiled from experiences ranging from practice creation, consultative selling, offerings development, engagement execution, building competencies and mentoring consultants. Perspectives covered are across the consulting spectrum from Strategy to Architecture, Portfolio, Process, Governance, Infrastructure, Outsourcing and Transformation Consulting christened as SAPPGIO-T.
Author: Sang Min (Leo) Whang
Publisher: Routledge
ISBN: 1317377877
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
Author: Keith D. Wilcock
Publisher: Algora Publishing
ISBN: 0875861989
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Behind the oak-paneled boardrooms and underneath the pin-striped suits lurk the same organizational principles that ruled the very first social group, the tribe. This book is an evolutionary look at the modern corporation -- and how its structure, roles, pecking orders and practices correspond to those of ancient tribal societies. You can forget about the academics of management, the ivory tower of wisdom of conventional M.B.A.s. Hunting and Gathering shows what it's really like: who are the chieftains, the hunters, the gatherers. Power symbols, rituals and initiation rites are used every bit as much as they were in the past. This book helps us understand which buttons are being pushed, and why. It's a whole new way to look at big business.
Author: Nicolas Pujol
Publisher: Pujol Enterprises LLC
ISBN: 1456355953
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
Author: Atte Sallamo
Publisher: BoD - Books on Demand
ISBN: 9528081339
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses. This method has yielded Return on Investment ranging from 324%, to 647% in B2B ROI, all the way up to 900% and beyond in pure profit. What I am describing here is not an alien result, but one your B2B company gets to experience (and should expect) once you get in place this framework that awaits you inside these covers. The process: 1) Find your ideal high-value clients. 2) UNIFY & ALIGN your revenue operations. 3) EXECUTE! Conquer your B2B profit & REVENUE GOALS. The proof and power of this process you'll come to experience firsthand on your own company's balance sheet. How is this possible? In all simplicity, we focus on what matters. on those SPECIFIC revenue-critical actions that scale (80/20 principle in action). We amplify them to work in your favor! Identifying your high-value audience, aligning marketing & sales, data-driven leadership, and the Account-Based orchestration of it all. Once you'll come to graduate from this curriculum, your business has a crystal clear understanding on where to place the energy of your enterprise so it yields the kind of growth that others will envy. This we'll do together by hand-picking the correct alignment processes, leadership practices, and measurement models for your business from the basket that this book is. ...For growth happens when the conditions inside your company support it. That's when you'll conquer your quarterly goals, deliver on your OKRs, and provide measurable (and fresh) revenue inflows that land on the balance sheet fueling your entire business. LEARN ABOUT: Rev Ops roadmap, Team structure, & Leadership.
Author: Libby Gill
Publisher: Diversion Books
ISBN: 1635763746
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
The business and self-help shelves may be overflowing with success books, but author Libby Gill has found a totally fresh perspective on the topic of leadership: hope. "Libby Gill offers us a roadmap to be positive and hopeful for the future. This is a must-read for those of us ready to embrace true hope!" —Marshall Goldsmith, author of the #1 New York Times bestseller Triggers Zeroing in on what she sees as the defining issue of creating a more purposeful and productive workplace, Gill explains the science of hope theory, which is "the interconnection between beliefs and behaviors," and explores how it can shift mindsets from siloed to collaborative and productivity levels from sluggish to robust. The Hope-Driven Leader is not about feel-good theory or loaded with dry data. It's an accessible, multi-step action guide informed by the thousands of people Gill has coached in both the corporate and entrepreneurial worlds around the globe. It includes skill-building lessons based on research and illustrated by personal stories and case studies such as: • Enhancing leadership skills • Crafting a personal brand • Becoming an influencer • Managing global teams • Navigating high-impact conversations • Handling challenges specific to women leaders • And much more Whether you are a rising star or a seasoned leader in your own business, a corporation, or your community, The Hope-Driven Leader offers you a roadmap for instilling those positive beliefs and behaviors into the core of your being and the culture of your workplace. Let the journey begin! “This is your action guide to smarter leadership, more effective teams, and bigger, better, faster results. Smart, generous, and impactful. Buy a copy for everyone on your team.” —David Newman, CSP, author of Do It! Marketing
Author: Tapan Kumar Panda
Publisher: Excel Books India
ISBN: 9788174463913
Category : Brand name products
Languages : en
Pages : 468
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Book Description
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
