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Author: Ted Brader
Publisher: University of Chicago Press
ISBN: 022678830X
Category : Political Science
Languages : en
Pages : 297
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Book Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author: Ted Brader
Publisher: University of Chicago Press
ISBN: 022678830X
Category : Political Science
Languages : en
Pages : 297
Get Book Here
Book Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author: Ted Brader
Publisher: University of Chicago Press
ISBN: 9780226069883
Category : Political Science
Languages : en
Pages : 302
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Book Description
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
Author: Donald P. Green
Publisher: Yale University Press
ISBN: 9780300101560
Category : Political Science
Languages : en
Pages : 294
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Book Description
A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens look at politics and cast their ballots. They build a case for the continuing theoretical and political significance of partisan identities.
Author: John G. Geer
Publisher: University of Chicago Press
ISBN: 0226285006
Category : Political Science
Languages : en
Pages : 221
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Book Description
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Author: Tarn How Tan
Publisher: World Scientific
ISBN: 9814713635
Category : Social Science
Languages : en
Pages : 299
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Book Description
The Singapore 2011 General Election was dubbed by some as the first 'Internet' election. How far is this true and to what extent did old and new media influence voting behaviour and political participation? What was the role of Facebook, Twitter, party political websites, political discussion and the alternative and conflicting information offered online? What theoretical insights can be gleaned about media and its use by voters? This edited volume provides an in-depth analysis of these questions through a first-ever survey of media use, political traits, political participation and attitudes towards media, and through experiments, content analysis and interviews.This landmark collection of essays also lays the groundwork for understanding future elections, including the next general election. It also serves as a valuable record of the state of affairs on the ground in the rapidly shifting dynamics of a Singapore political landscape that is undergoing dramatic and unprecedented transformation.This book will appeal to researchers in political communication, political science and media communication. It will also be of interest to policy makers, members of media, community leaders and observers of the impact of media on politics.
Author: Ying Zhu
Publisher: Routledge
ISBN: 1351804359
Category : Political Science
Languages : en
Pages : 284
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Book Description
This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.
Author: James M. Glaser
Publisher: University of Pennsylvania Press
ISBN: 0812245288
Category : Political Science
Languages : en
Pages : 193
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Book Description
James M. Glaser and Timothy J. Ryan vividly show how political strategies can counteract the impulse to think about racial issues in terms of winners and losers. Their problem-focused research shows how communities can build majority support for minority interests, even in the face of emotionally charged group conflicts.
Author: Hannah Gurman
Publisher: New Press, The
ISBN: 1595588256
Category : History
Languages : en
Pages : 306
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Book Description
The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by military might alone but by winning the "hearts and minds" of civilians. Dormant as a tactic since the days of the Vietnam War, in 2006 the U.S. Army drafted a new field manual heralding the resurrection of counterinsurgency as a primary military engagement strategy; counterinsurgency campaigns followed in Iraq and Afghanistan, despite the fact that counterinsurgency had utterly failed to account for the actual lived experiences of the people whose hearts and minds America had sought to win. Drawing on leading thinkers in the field and using key examples from Malaya, the Philippines, Vietnam, El Salvador, Iraq, and Afghanistan, Hearts and Minds brings a long-overdue focus on the many civilians caught up in these conflicts. Both urgent and timely, this important book challenges the idea of a neat divide between insurgents and the populations from which they emerge—and should be required reading for anyone engaged in the most important contemporary debates over U.S. military policy.
Author: Bethany Albertson
Publisher: Cambridge University Press
ISBN: 1107081483
Category : Political Science
Languages : en
Pages : 273
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Book Description
Anxious Politics argues that political anxiety affects the news we consume, who we trust, and what public policies we support.
Author: Ian Taylor
Publisher: Taylor & Francis
ISBN: 1315525682
Category : Political Science
Languages : en
Pages : 257
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Book Description
In this book, Ian Taylor examines how a social movement, the anti-Iraq War movement in the UK, engaged with the media as a part of their campaigning against the invasion and occupation of Iraq. Moving beyond content analysis to draw upon interviews with locally based journalists and activists, Taylor examines how locally based anti-war groups engaged with their local press, as well as how those groups were reported on by the local press in their respective areas. In the process of exploring these ideas, the book takes on questions like: How did local journalists assess the legitimacy of the anti-war movement? How, why, and to what extent did opponents of the war pursue local press coverage? What bearing did the social composition of the movement have on the way they set about engaging with the media? How did the local press handle the controversy surrounding opposition to military action against Iraq? Media Relations of the Anti-War Movement makes a unique contribution to research on the interactions between social movements and the media and plugs a major gap in the literature on the Iraq War and the media.
