California Journal of Development

California Journal of Development PDF Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 380

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Weekly bulletin (California State Dept. of Public Health). v. 1-3, 1922-25

Weekly bulletin (California State Dept. of Public Health). v. 1-3, 1922-25 PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 654

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Journal of the Assembly, Legislature of the State of California

Journal of the Assembly, Legislature of the State of California PDF Author: California. Legislature. Assembly
Publisher:
ISBN:
Category : California
Languages : en
Pages : 1608

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The Seamen's Journal

The Seamen's Journal PDF Author:
Publisher:
ISBN:
Category : Labor unions
Languages : en
Pages : 864

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The Journal of the Assembly During the ... Session of the Legislature of the State of California

The Journal of the Assembly During the ... Session of the Legislature of the State of California PDF Author: California. Legislature. Assembly
Publisher:
ISBN:
Category : California
Languages : en
Pages : 1608

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Journals of the Legislature of the State of California

Journals of the Legislature of the State of California PDF Author: California. Legislature
Publisher:
ISBN:
Category : California
Languages : en
Pages : 1608

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California, Magazine of the Pacific

California, Magazine of the Pacific PDF Author:
Publisher:
ISBN:
Category : California
Languages : en
Pages : 640

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Destination Marketing Organisations

Destination Marketing Organisations PDF Author: Steven Pike
Publisher: Routledge
ISBN: 1136411038
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

United States Tobacco Journal

United States Tobacco Journal PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 730

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Official Gazette of the United States Patent and Trademark Office

Official Gazette of the United States Patent and Trademark Office PDF Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 850

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