Author: Noreen Klein Moore
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 30

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Author: Anders Gustafsson
Publisher: Springer Science & Business Media
ISBN: 3662063921
Category : Business & Economics
Languages : en
Pages : 545

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Book Description
by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.

Author: Silvia Ulli-Beer
Publisher: Springer Science & Business Media
ISBN: 3642397530
Category : Science
Languages : en
Pages : 263

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Book Description
Formulating effective responses to the global challenges of mitigating climate change and securing a sustainable energy future requires a clear understanding of the interdependent causalities between institutions, local decision making, strategic alliances and eco-innovations, as well as policies. It has been acknowledged that the linear “Manhattan project” model is not an adequate governance model for mastering the dynamic complexity of socio-technical transitions; therefore this book aims at advancing research on systematic transition management models. It offers qualitative and quantitative analyses of socio-technical transitions in road transportation and housing, bringing together tailored theorizing on sustainability transitions and applied system dynamics modeling. It highlights the interconnected causal feedbacks that are required to overcome the lock-in situation in road transportation and housing fueled by fossil energies. Showing which concerted actions and framework conditions are required in the transition phases in order to initiate and sustain socio-technical transition, it serves as a guide to model-based strategy making, policy design and analyses in support of sustainable futures.

Author: Matthew L Nelson
Publisher: Springer Science & Business Media
ISBN: 364215140X
Category : Business & Economics
Languages : en
Pages : 180

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Book Description
This book contains selected papers from the e-Commerce and e-Business (SIGeBIZ) track at the 16th Americas Conference on Information Systems, AMCIS 2010, held in Lima, Peru, August 12-15, 2010. The 13 papers presented here were selected from 48 submissions and have been organized into three research lines: e-business models and information systems in financial markets, e-commerce use and design, and e-business research issues and methods.

Author: Scott M. Smith
Publisher: SAGE
ISBN: 9780761988526
Category : Business & Economics
Languages : en
Pages : 910

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Book Description
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 444

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Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 394

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Author: Jan Y. Yang
Publisher: Springer Nature
ISBN: 3031520602
Category :
Languages : en
Pages : 153

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Author: American Institute for Decision Sciences. Meeting
Publisher:
ISBN:
Category : Decision making
Languages : en
Pages : 342

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Book Description

Author: Vithala R. Rao
Publisher: Springer Science & Business Media
ISBN: 3540877533
Category : Business & Economics
Languages : en
Pages : 401

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Book Description
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.