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Author: Andy Sernovitz
Publisher: Greenleaf Book Group
ISBN: 9781608323661
Category : Interactive marketing
Languages : en
Pages : 0
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Book Description
"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Author: Andy Sernovitz
Publisher: Greenleaf Book Group
ISBN: 9781608323661
Category : Interactive marketing
Languages : en
Pages : 0
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Book Description
"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Author: Jonathan Cohen
Publisher: New Directions Publishing
ISBN: 9780811218856
Category : Literary Criticism
Languages : en
Pages : 220
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Book Description
This is a bilingual collection of various Spanish and Latin American poets.
Author: Susan Blu
Publisher: Pomegrante Press (CA)
ISBN: 9780938817475
Category :
Languages : en
Pages : 0
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Book Description
Voice-overs, the audio portions of radio and TV commercials, can be an exciting and lucrative career for anyone who can master the technique. This book and accompanying tape explains everything one needs to know to do effective voice-overs and get jobs in this field.
Author: John Lennon
Publisher: Harper Collins
ISBN: 0062319868
Category : Literary Collections
Languages : en
Pages : 145
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Book Description
John Lennon wrote Skywriting by Word of Mouth, an impressive collection of writings and drawings, during Yoko Ono's pregnancy with Sean, and always planned to have it published. The book's publication was a wish that seemed to end with Lennon's assassination in 1980 and the theft of the manuscript from the Lennons' home in 1982. When it was recovered and first published in 1986, Skywriting received immediate critical and popular acclaim. Filled with Lennon's extraordinary creative powers and lavishly illustrated with his own drawings, the collection reveals his fertile creative spirit up close and in full force. Included in Skywriting are "Two Virgins," written when the public learned that John and Yoko were living together as husband and wife, and John's only autobiography, "The Ballad of John and Yoko." In addition there are notes on his falling in love with Yoko, the breakup of the Beatles, his persecution by U.S. authorities, and his withdrawal from public life. This is a book with John Lennon's spirit on every page—a spirit the world needs to remember.
Author: Chad Bennett
Publisher: JHU Press
ISBN: 1421425378
Category : Literary Criticism
Languages : en
Pages : 343
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Book Description
"Word of Mouth brings together the insights of queer and lyric theory to tell the story of how gossip modeled forms of sociality and voice that poets experimented with over the course of the twentieth century. Through a set of case studies of culturally diverse American poets--Gertrude Stein, Langston Hughes, Frank O'Hara, James Merrill, and others--who absorbed and contended with the loose talk that swirled about them and their work, the book argues that gossip became a vehicle for the performance of alternative sexualities and concomitant meditations on alternative modes of poetic practice. At the heart of this argument is a queer revaluation of modern lyric poetry. Attending to gossip's key role in modern and contemporary poetry enables a recognition of the unpredictable ways that conventional understandings of the modern lyric poem--as, for example, an utterance smudging the lines between private and public, knowing and unknowing, intimacy and strangeness--have been shaped by, and afforded a uniquely suitable space for, the expression of queer sensibilities. More than simply mapping a curious poetic mode, then, Word of Mouth contributes a crucial, and largely neglected, queer perspective to current lyric studies and its renewed scholarly debate over the practices and forms of lyric poetry. The book presents new and instructive queer contexts for understanding the influential formal achievements of Stein, Hughes, O'Hara, and Merrill, and uncovers the unexpected ways that the history of the modern lyric intertwines with histories of sexuality"--
Author: George Silverman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416683
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
Author: Ted Wright
Publisher: McGraw Hill Professional
ISBN: 007183575X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of Bissell. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility
Author: Elvira Ismagilova
Publisher: Springer
ISBN: 3319524593
Category : Computers
Languages : en
Pages : 148
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Book Description
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Author: Dennis Cooley
Publisher: Wilfrid Laurier Univ. Press
ISBN: 1554587409
Category : Poetry
Languages : en
Pages : 86
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Book Description
Dennis Cooley, one of Canada’s most prominent poets, says writing becomes political when you play with certain kinds of voices. His poetry has been influenced and inspired by the prairies and other Canadian poets, but he insists on disturbing the formal poetic inheritance he esteems. His engagement with a variety of speaking voices asks that readers question authority and challenge institutional privilege. In By Word of Mouth, a collection from across his career, readers will discover how Cooley returns to the prairie vernacular and speaks to Canadian identity. Poetry, says Cooley, is about our time and our place. Nicole Markotić’s introductory essay discusses how Dennis Cooley plays with poetic reference, inspires with syntactical surprises, parodies contemporary writing, and indulges in wild, celebratory puns. This book roams around Dennis Cooley’s poetical world and invites the reader to play along.
Author: Lynn Thorne
Publisher: Atlantic Publishing Company
ISBN: 1601380119
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
