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Author: Jonathan Cagan
Publisher: ReadHowYouWant.com
ISBN: 1459626893
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Author: Jonathan Cagan
Publisher: ReadHowYouWant.com
ISBN: 1459626893
Category : Business & Economics
Languages : en
Pages : 294
Get Book Here
Book Description
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Author: ED WALKER
Publisher: SPCK
ISBN: 0281081204
Category : Biography & Autobiography
Languages : en
Pages : 217
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Book Description
Hope into Action, a charity founded by Ed Walker has a vision – of the church at the forefront of the fight against homelessness. Since 2010 it has worked in partnership with churches to supply homes, support, friendship and love for the homeless and marginalized, earning the Guardian’s Public Service Award in 2017 and an award from the Centre for Social Justice. Here, Ed tells his story of faith and struggle as he and his wife Rachel stepped out in faith, developed a new theology of sharing and saw both tragic and wonderful outcomes. Visionary, inspiring and touching, Ed’s experiences show how we can meet and grow in Christ as we interact with those in the shadows and those hidden in darkness.
Author: Beth Wiseman
Publisher: Thomas Nelson
ISBN: 1401688209
Category : Fiction
Languages : en
Pages : 354
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Book Description
Brooke has only loved one man, her late husband. Owen’s rebuilding after a painful divorce. Can a mysterious house bring them together for a second chance at love? In the charming town of Smithville, Texas, Brooke Holloway is raising two young children on her own, supporting them by running the family hardware store. The last thing on her mind is falling in love. But she’s intrigued when a stranger moves to town and buys the old Hadley mansion. She’s always heard that house holds a secret—maybe even a treasure—and she can’t wait to see inside. When she meets the new owner and they spend time together, she can’t deny the attraction. Could God be giving her another chance at happiness? Or is she betraying her late husband’s memory by even thinking that way? Owen Saunders bought the Hadley place to spite his cheating ex-wife. She’d always wanted to restore an old house in Smithville. Now he’s going to do it without her. But if anything needs restoration, it is Owen’s heart. Then he meets Brooke and her kids and finds himself tempted by love. Can he bring himself to trust a woman again? Throw an eccentric uncle into the mix, along with the town’s teenage troublemaker, and even a finicky cat—and one thing becomes clear: God is bringing them all together for a reason.
Author: Sarah Jackson
Publisher: Zondervan
ISBN: 0310355656
Category : Religion
Languages : en
Pages : 234
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Book Description
2021 Christian Book Award Finalist "Jackson's visionary account is a beautiful model of sacrificial love." -- Publishers Weekly Starred Review The House That Love Built is the quintessential story of one woman's questioning what it means to be an American--and a Christian--in light of a broken immigration system. Through tender stories of opening her heart and home to immigrants, Sarah Jackson shines a holy light on loving our neighbor. Sarah Jackson once thought immigration justice was administered through higher walls and longer fences. Then she met an immigrant--a deported young father separated from his US-citizen family--and everything changed. As Sarah began to know fractured families ravaged by threats in their homeland and further traumatized in US detention, biblical justice took on a new meaning. As Sarah opened her heart--and her home--to immigrants, she experienced a surprising transformation and the gift of extraordinary community. The work she began through the ministry of Casa de Paz joined the centuries-old Christian tradition of hospitality, shining a holy light on what it means to love our neighbor. The dilemma of undocumented people continues to hover over America, and it raises urgent questions for every Christian: What is our responsibility to the "stranger" in our midst? What does God's kingdom look like in the global-political reality of immigration? What difference can one person make? Sarah engages these questions through profound and tender stories, placing readers in the shoes of individuals on every side of the issue--asylum seekers torn from their families, the guards who oversee them, ordinary people with lapsed visas, the families left to survive on their own, the unheralded advocates for immigrants' rights, and the government officials who decide the fates of others. Ultimately, Sarah's journey illuminates how hope can be restored through simple yet radical acts of love.
Author: Daniel J McDonald
Publisher: Lulu.com
ISBN: 1329936736
Category : Religion
Languages : en
Pages : 172
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Book Description
Built to Love explains why ordinary people matter and how they can change the world and find lasting happiness through small and simple things. If you are serious about living the second great commandment, as taught by Jesus, then Built to Love will be a helpful guide for your journey. Drawing upon his own experiences with love's power to help him battle a paralyzed stomach and other life-threatening health problems, modern scientific research, ancient scripture and the wisdom of the ages, Daniel J. McDonald, a lawyer by profession, and a frequent lecturer and speaker, makes his case for why and how you should become "built to love."
Author: Ken Napzok
Publisher: Mango Media Inc.
ISBN: 1642500011
Category : Performing Arts
Languages : en
Pages : 373
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Book Description
Celebrate the greatest saga ever told with this “intergalactically awesome book” (Tiffany “Smithlord” Smith). The first shots of the ragtag Rebels running from the monstrous Galactic Empire. Young Anakin winning the podrace. The first time we saw the crackle of Luke Skywalker’s lightsaber. All of us who are deeply influenced by the epic saga of Star Wars have our favorite moments, and each time the screen goes black and we see those words—A Long Time Ago, In A Galaxy Far, Far Away—the music blasts through us and we feel like kids again. In this book, Star Wars aficionado Ken Napzok counts down one hundred of those special moments that makes this series not just the best movies of all time, but the Greatest Saga Ever Told. What began as one movie about good people, evil oppressors, and the space wizards that stood between them has exploded into so much more. The moments that continue to inspire are on screen and in the pages of novels. They are found in the panels of comic books and among animated sequences on television. And they all continue to grow in stature, importance, and myth through discussions, debates, and daydreams. Why We Love Star Wars is a joyful journey through the universe we love to inhabit, again and again.
Author: Christine Flynn
Publisher: Harlequin
ISBN: 145926035X
Category : Fiction
Languages : en
Pages : 187
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Book Description
ONE WOMAN… Estate sales were routine for paralegal Laura Barrett—that is, when the parties involved weren't a harried single dad and his vulnerable tomboy daughter. Suddenly Laura wasn't just the outsider looking in. She'd become a little girl's surrogate mom…and the recipient of a handsome man's attention. ONE MAN… Sheriff Gabe Gallagher could keep order in a community of thousands…yet his child was another matter entirely. And so was his heart, where Laura was concerned. He'd been burned once by love, but something about the virginal beauty made him want to be a better man, and a better dad. And to hold fast to the home that once love had built…and might fill again. ONE FAMILY?
Author: Melody Carlson
Publisher: Palisades Press (OR)
ISBN: 9781576730706
Category : Fiction
Languages : en
Pages : 296
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Book Description
Kestra McKenzie, a young widow, is trying to make a new life for herself. A petite woman with red hair and green eyes, she hopes traveling to her hometown will lift her spirits. When she gets there, she discovers that her childhood dream house is for sale. Even though the house is in need of a handyman's help, Kestra sees possibility and purchases it almost immediately. Just as renovations begin, a mysterious stranger moves into a cottage on the property, and Kestra is surprised to find herself falling in love again. Suddenly, her life seems full of promise. But her dreams begin to when a contractor's jealousy threatens to ruin it all. Now that she's found everything she's ever hoped for, can she manage to hold onto it?
Author: Monty Moran
Publisher:
ISBN: 9781544540931
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Imagine you're one of 75,000 people working in a huge company, and the CEO wants to talk to you, one-on-one, to get to know and understand you. That's what Monty Moran did 20,000 times as he built the extraordinary culture that took Chipotle Mexican Grill from a regional burrito chain to a Fortune 500 superstar. In Love Is Free, Guac Is Extra, Monty shows how he used curiosity, vulnerability, love, and a unique understanding of the true meaning of empowerment to build a distinctive and wildly effective culture. From his teenage days befriending homeless people at a Colorado Dairy Queen to his nuanced navigation of a complex co-CEO relationship, Monty demonstrates a relentless humility and desire to understand the person across from him. This is not your average leadership book. This is a book about business leadership executed in a way you've never encountered before, by becoming the best version of yourself.
Author: Richard Sheridan
Publisher: Penguin
ISBN: 1591847125
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
“A guidebook for how leaders can motivate, engage, and recognize their people all the while growing the business profitably.” —Forbes.com Every year, thousands of visitors come from around the world to visit Menlo Innovations, a small software company in Ann Arbor, Michigan. They make the trek not to learn about technology but to witness a radically different approach to company culture. CEO Rich Sheridan removed the fear and ambiguity that typically make a workplace miserable. With joy as the explicit goal, he and his team changed everything about how the company was run. The results blew away all expectations. Menlo has won numerous growth awards and was named an Inc. magazine “audacious small company.” Joy, Inc. offers an inside look at how Menlo created its culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results.
