Author: Jonathan Cagan
Publisher: ReadHowYouWant.com
ISBN: 1459626893
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Author: Sarah Jackson
Publisher: Zondervan
ISBN: 0310355656
Category : Religion
Languages : en
Pages : 234
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Book Description
2021 Christian Book Award Finalist "Jackson's visionary account is a beautiful model of sacrificial love." -- Publishers Weekly Starred Review The House That Love Built is the quintessential story of one woman's questioning what it means to be an American--and a Christian--in light of a broken immigration system. Through tender stories of opening her heart and home to immigrants, Sarah Jackson shines a holy light on loving our neighbor. Sarah Jackson once thought immigration justice was administered through higher walls and longer fences. Then she met an immigrant--a deported young father separated from his US-citizen family--and everything changed. As Sarah began to know fractured families ravaged by threats in their homeland and further traumatized in US detention, biblical justice took on a new meaning. As Sarah opened her heart--and her home--to immigrants, she experienced a surprising transformation and the gift of extraordinary community. The work she began through the ministry of Casa de Paz joined the centuries-old Christian tradition of hospitality, shining a holy light on what it means to love our neighbor. The dilemma of undocumented people continues to hover over America, and it raises urgent questions for every Christian: What is our responsibility to the "stranger" in our midst? What does God's kingdom look like in the global-political reality of immigration? What difference can one person make? Sarah engages these questions through profound and tender stories, placing readers in the shoes of individuals on every side of the issue--asylum seekers torn from their families, the guards who oversee them, ordinary people with lapsed visas, the families left to survive on their own, the unheralded advocates for immigrants' rights, and the government officials who decide the fates of others. Ultimately, Sarah's journey illuminates how hope can be restored through simple yet radical acts of love.
Author: ED WALKER
Publisher: SPCK
ISBN: 0281081204
Category : Biography & Autobiography
Languages : en
Pages : 217
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Book Description
Hope into Action, a charity founded by Ed Walker has a vision – of the church at the forefront of the fight against homelessness. Since 2010 it has worked in partnership with churches to supply homes, support, friendship and love for the homeless and marginalized, earning the Guardian’s Public Service Award in 2017 and an award from the Centre for Social Justice. Here, Ed tells his story of faith and struggle as he and his wife Rachel stepped out in faith, developed a new theology of sharing and saw both tragic and wonderful outcomes. Visionary, inspiring and touching, Ed’s experiences show how we can meet and grow in Christ as we interact with those in the shadows and those hidden in darkness.
Author: Stan Tatkin
Publisher: New Harbinger Publications
ISBN: 1648482988
Category : Family & Relationships
Languages : en
Pages : 332
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Book Description
"Invaluable for so many partners looking to reconnect and grow closer together." —Gwyneth Paltrow, founder and CEO of goop "Stan Tatkin can be entirely followed into the towering infernos of our most painful relationship challenges." —Alanis Morissette, artist, activist, and wholeness advocate The complete “insider’s guide” to understanding your partner’s brain, sparking lasting connection, and enjoying a romantic relationship built on love and trust—now with more than 170,000 copies sold. “What the heck is my partner thinking?” “Why do they always react like this?” “How can we get back that connection we had in the beginning?” If you’ve ever asked yourself these questions, you aren’t alone, and it doesn’t mean that your relationship is doomed. Every person is wired for love differently—with different habits, needs, and reactions to conflict. The good news is that most people’s minds work in predictable ways and respond well to security, attachment, and routines, making it possible to neurologically prime the brain for greater love and connection and fewer conflicts. This go-to guide will show you how. Drawn from neuroscience, attachment theory, and emotion regulation, this highly anticipated second edition of Wired for Love presents cutting-edge research on how and why love lasts, and offers ten guiding principles that can improve any relationship. This fully revised and updated edition also includes new guidance on how to manage disagreements, as well as new exercises to help you create a sense of safety and security, establish healthy conflict ground rules, and deal with the threat of the third—any outside source which threatens the harmony in your relationship, including in-laws, alcohol, children, and affairs. You’ll find proven-effective strategies to help you strengthen your relationship by: Creating and maintaining a safe “couple bubble” Using morning and evening routines to stay connected Learning how to see your partner’s point of view Meeting each other halfway in a fight Becoming the expert on what makes your partner feel loved By using simple gestures and words, you’ll learn to put out emotional fires and help your partner feel appreciated and loved. You’ll also discover how to move past a “warring brain” mentality and toward a more cooperative “loving brain.” Most importantly, you’ll gain a better understanding of the complex dynamics at work behind love and trust in intimate relationships. While there’s no doubt that love is an inexact science, if you understand how you and your partner are wired differently, you can overcome your differences, and create a lasting intimate connection.
Author: Beth Wiseman
Publisher: Thomas Nelson Inc
ISBN: 1595548890
Category : Fiction
Languages : en
Pages : 354
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Book Description
"Brooke has only loved one man. Owen's heart is filled with bitterness. Can a mysterious house bring them together for a second chance at love?"--
Author: Amara Bratcher
Publisher:
ISBN: 9780692868744
Category :
Languages : en
Pages : 36
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Book Description
Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 111938754X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author: Monty Moran
Publisher:
ISBN: 9781544540931
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Imagine you're one of 75,000 people working in a huge company, and the CEO wants to talk to you, one-on-one, to get to know and understand you. That's what Monty Moran did 20,000 times as he built the extraordinary culture that took Chipotle Mexican Grill from a regional burrito chain to a Fortune 500 superstar. In Love Is Free, Guac Is Extra, Monty shows how he used curiosity, vulnerability, love, and a unique understanding of the true meaning of empowerment to build a distinctive and wildly effective culture. From his teenage days befriending homeless people at a Colorado Dairy Queen to his nuanced navigation of a complex co-CEO relationship, Monty demonstrates a relentless humility and desire to understand the person across from him. This is not your average leadership book. This is a book about business leadership executed in a way you've never encountered before, by becoming the best version of yourself.
Author: Mary Contini Gordon
Publisher: Wheatmark, Inc.
ISBN: 1627874666
Category : History
Languages : en
Pages : 457
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Book Description
"Wine was free, but we had to pay for water." Joe Chiriaco and his thirteen siblings heard this from their Italian immigrant father as he recounted his ocean journey to America. In the face of limited water and rudimentary dirt roads, Joe and his Norwegian wife, Ruth Bergseid, founded Chiriaco Summit in the 1930s, a desert travel oasis on today's Interstate 10 between Phoenix and Los Angeles, promising to serve the world on wheels. The twenty-four-seven challenges are lightened with the courtship of two feisty lovers, the frolicking of youngsters in the desert, more loves, and the juxtaposition of some very imposing personalities, including those of Joe Chiriaco and General Patton. After moving through new aqueducts and highways, military camps, societal upheavals, and a welcome new set of hard-working immigrants, the twenty-first century brings provisions for electric cars, modern aircraft, and ATV facilities outside Joshua Tree National Park from whence the first Summit waters flowed.
Author: Richard Sheridan
Publisher: Penguin
ISBN: 1591847125
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
“A guidebook for how leaders can motivate, engage, and recognize their people all the while growing the business profitably.” —Forbes.com Every year, thousands of visitors come from around the world to visit Menlo Innovations, a small software company in Ann Arbor, Michigan. They make the trek not to learn about technology but to witness a radically different approach to company culture. CEO Rich Sheridan removed the fear and ambiguity that typically make a workplace miserable. With joy as the explicit goal, he and his team changed everything about how the company was run. The results blew away all expectations. Menlo has won numerous growth awards and was named an Inc. magazine “audacious small company.” Joy, Inc. offers an inside look at how Menlo created its culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results.
