Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Brands of Faith
Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Brands of Faith
Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130090
Category : Business & Economics
Languages : en
Pages : 449
Book Description
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.
Publisher: Routledge
ISBN: 1134130090
Category : Business & Economics
Languages : en
Pages : 449
Book Description
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.
The Influence of Faith
Author: Elliott Abrams
Publisher: Rowman & Littlefield Publishers
ISBN: 0585381658
Category : Religion
Languages : en
Pages : 248
Book Description
Realists have long argued that the international system must be based on hard calculations of power and interest. But in recent years, religion's role on the international scene has grown. The Influence of Faith examines religion as a growing factor in world politics and U.S. foreign policy. Particular attention is placed on the American reaction to the persecution of Christians and Jews overseas, as well as the role of faith-based groups such as missionary and relief organizations in the formulation and implementation of U.S. policy. The Influence of Faith considers these timely issues from diverse points of view, offering broad historical analysis as well as concrete examples taken from current affairs.
Publisher: Rowman & Littlefield Publishers
ISBN: 0585381658
Category : Religion
Languages : en
Pages : 248
Book Description
Realists have long argued that the international system must be based on hard calculations of power and interest. But in recent years, religion's role on the international scene has grown. The Influence of Faith examines religion as a growing factor in world politics and U.S. foreign policy. Particular attention is placed on the American reaction to the persecution of Christians and Jews overseas, as well as the role of faith-based groups such as missionary and relief organizations in the formulation and implementation of U.S. policy. The Influence of Faith considers these timely issues from diverse points of view, offering broad historical analysis as well as concrete examples taken from current affairs.
The Book of Faith
Author: N. D. Cole
Publisher:
ISBN: 9781733725309
Category : Religion
Languages : en
Pages : 412
Book Description
The Book of Faith: 100 stories of faith from ordinary people like you and me, is a book of testimonials that chronicles real stories of ordinary people who had to step out on faith when it was all they had left. Award-winning news journalist and preacher N.D. Cole is the world's first to personally interview, photograph, and write the testimonials of 100 ordinary people from across the nation and abroad, who had to step out on faith when it was all they had left. The Book of Faith was written to be a modern version of Hebrews Chapter 11 in the Bible, commonly known as the Hall of Faith. Hebrews 11 profiles the stories of great people of faith, such as Abraham and Noah, who overcame life obstacles and various challenges. The Book of Faith profiles regular people in today's time, who just like Abraham and Noah, stepped out on faith and trusted God although they didn't know how things would work out. Hebrews 12:1 declares, "we are surrounded by a "great cloud of witnesses." The Book of Faith empowers readers with the "great cloud of witnesses" that surrounds them and serves as a resource of faith, hope, encouragement, and proof that you can overcome any and all obstacles in your life by exercising faith in God.
Publisher:
ISBN: 9781733725309
Category : Religion
Languages : en
Pages : 412
Book Description
The Book of Faith: 100 stories of faith from ordinary people like you and me, is a book of testimonials that chronicles real stories of ordinary people who had to step out on faith when it was all they had left. Award-winning news journalist and preacher N.D. Cole is the world's first to personally interview, photograph, and write the testimonials of 100 ordinary people from across the nation and abroad, who had to step out on faith when it was all they had left. The Book of Faith was written to be a modern version of Hebrews Chapter 11 in the Bible, commonly known as the Hall of Faith. Hebrews 11 profiles the stories of great people of faith, such as Abraham and Noah, who overcame life obstacles and various challenges. The Book of Faith profiles regular people in today's time, who just like Abraham and Noah, stepped out on faith and trusted God although they didn't know how things would work out. Hebrews 12:1 declares, "we are surrounded by a "great cloud of witnesses." The Book of Faith empowers readers with the "great cloud of witnesses" that surrounds them and serves as a resource of faith, hope, encouragement, and proof that you can overcome any and all obstacles in your life by exercising faith in God.
Faith That Works
Author: Morris L. Venden
Publisher: Review and Herald Pub Assoc
ISBN: 9780828014359
Category : Religion
Languages : en
Pages : 380
Book Description
This daily devotional book explores the kingdom of grace and and how to fight the fight of faith. The author believes that you don't get righteousness by seeking righteousness, but by seeking Jesus.
Publisher: Review and Herald Pub Assoc
ISBN: 9780828014359
Category : Religion
Languages : en
Pages : 380
Book Description
This daily devotional book explores the kingdom of grace and and how to fight the fight of faith. The author believes that you don't get righteousness by seeking righteousness, but by seeking Jesus.
Faith and Fortune
Author: Marc Gunther
Publisher: Crown Currency
ISBN: 1400097568
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Lately the headlines have delivered dispiriting news about wrongdoing and scandal in business. But behind the headlines lies a surprising, untold story: Corporate America is changing for the better. Faith and Fortune tells the stories of the extraordinary people who are leading the way and the admirable companies they have built. This book is called Faith and Fortune because faith provides the fuel that energizes these people as they strive to do business better and to find meaning in their work. Some have faith in God; others do not. But all have faith in the goodness of people and in the possibility of change. Most of all, they believe that corporations can become a powerful force for good in the world, and that they can—and should—serve people and not the other way around. Faith and Fortune argues that an exciting new model of conducting business is taking hold, not only in small, socially responsible companies like Ben & Jerry’s but inside such bulwarks of the Fortune 500 as Ford, Citigroup, and DuPont. Bit by bit, almost imperceptibly, this new model is replacing a century-old approach that was rooted in the industrial era and looked at business as a series of discrete, win-lose transactions: Executives tried to pay their workers and suppliers as little as possible, charge their customers as much as they could, and maximize their short-term profits. Today, by contrast, forward-thinking executives build their businesses by developing a network of long-lasting, win-win relationships. Great companies serve their workers, customers, shareholders, and the common good. Powerful forces are driving these changes, including the desire of companies to attract and engage their workforce, the emergence of the 1960s’ generation to positions of corporate power, the spirituality-in-the-workplace movement, the rise of social investing, and the growth and sophistication of activist groups. At once realistic and inspiring, Faith and Fortune profiles companies and people who represent the best of business and exemplify these new values. Among the stories told here: •UPS creates opportunities for immigrants and minorities, promotes from within, and provides its people with a much-valued sense of community •Southwest Airlines, the fun-loving airline, has built the concept of servant leadership into its storied culture •Starbucks provides stock options and health insurance even to part-time workers and builds sustainable business models for coffee growers in the developing world •Timberland has turned community services into a valuable corporate asset Other companies profiled here include Hewlett-Packard, Herman Miller, Staples, PepsiCo, Domini Social Investments, Tom’s of Maine, and Greyston Bakery. The book also includes a chapter exploring what the great religious traditions have to teach today’s businesspeople about creating sustainable enterprises and an analysis of the business case for corporate social responsibility. Faith and Fortune is a thoughtful, original, and important book that will reshape the debate about the role of business in America.
Publisher: Crown Currency
ISBN: 1400097568
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Lately the headlines have delivered dispiriting news about wrongdoing and scandal in business. But behind the headlines lies a surprising, untold story: Corporate America is changing for the better. Faith and Fortune tells the stories of the extraordinary people who are leading the way and the admirable companies they have built. This book is called Faith and Fortune because faith provides the fuel that energizes these people as they strive to do business better and to find meaning in their work. Some have faith in God; others do not. But all have faith in the goodness of people and in the possibility of change. Most of all, they believe that corporations can become a powerful force for good in the world, and that they can—and should—serve people and not the other way around. Faith and Fortune argues that an exciting new model of conducting business is taking hold, not only in small, socially responsible companies like Ben & Jerry’s but inside such bulwarks of the Fortune 500 as Ford, Citigroup, and DuPont. Bit by bit, almost imperceptibly, this new model is replacing a century-old approach that was rooted in the industrial era and looked at business as a series of discrete, win-lose transactions: Executives tried to pay their workers and suppliers as little as possible, charge their customers as much as they could, and maximize their short-term profits. Today, by contrast, forward-thinking executives build their businesses by developing a network of long-lasting, win-win relationships. Great companies serve their workers, customers, shareholders, and the common good. Powerful forces are driving these changes, including the desire of companies to attract and engage their workforce, the emergence of the 1960s’ generation to positions of corporate power, the spirituality-in-the-workplace movement, the rise of social investing, and the growth and sophistication of activist groups. At once realistic and inspiring, Faith and Fortune profiles companies and people who represent the best of business and exemplify these new values. Among the stories told here: •UPS creates opportunities for immigrants and minorities, promotes from within, and provides its people with a much-valued sense of community •Southwest Airlines, the fun-loving airline, has built the concept of servant leadership into its storied culture •Starbucks provides stock options and health insurance even to part-time workers and builds sustainable business models for coffee growers in the developing world •Timberland has turned community services into a valuable corporate asset Other companies profiled here include Hewlett-Packard, Herman Miller, Staples, PepsiCo, Domini Social Investments, Tom’s of Maine, and Greyston Bakery. The book also includes a chapter exploring what the great religious traditions have to teach today’s businesspeople about creating sustainable enterprises and an analysis of the business case for corporate social responsibility. Faith and Fortune is a thoughtful, original, and important book that will reshape the debate about the role of business in America.
People of Faith
Author: John Schmalzbauer
Publisher: Cornell University Press
ISBN: 1501718355
Category : Social Science
Languages : en
Pages : 288
Book Description
Over the past two decades, a host of critics have accused American journalism and higher education of being indifferent, even openly hostile, to religious concerns. These professions, more than any others, are said to drive a wedge between facts and values, faith and knowledge, the sacred and the secular. However, a growing number of observers are calling attention to a religious resurgence—journalists are covering religion more frequently and religious scholars in academia are increasingly visible.John Schmalzbauer provides a compelling investigation of the role of Catholic and evangelical Protestant beliefs in the newsroom and the classroom. His interviews with forty prominent journalists and academics reveal how some people of faith seek to preserve their religious identities in purportedly secular professions. What impact, he asks, does their Christianity have on their jobs? What is the place of personal religious conviction in professional life? Individuals featured include the journalists Fred Barnes, Cokie Roberts, Peter Steinfels, Cal Thomas, and Kenneth Woodward, and the scholars John DiIulio, Elizabeth Fox-Genovese, Andrew Greeley, George Marsden, and Mark Noll.Some of the journalists and academics with whom Schmalzbauer spoke qualified displays of personal religious belief with reminders of their own professional credibility, drawing a line between advocacy and objectivity. Schmalzbauer highlights the persistent tensions between the worlds of public endeavor and private belief, yet he maintains there is room for faith even in professional environments that have tended to prize empiricism and detachment over expressions of personal conviction.
Publisher: Cornell University Press
ISBN: 1501718355
Category : Social Science
Languages : en
Pages : 288
Book Description
Over the past two decades, a host of critics have accused American journalism and higher education of being indifferent, even openly hostile, to religious concerns. These professions, more than any others, are said to drive a wedge between facts and values, faith and knowledge, the sacred and the secular. However, a growing number of observers are calling attention to a religious resurgence—journalists are covering religion more frequently and religious scholars in academia are increasingly visible.John Schmalzbauer provides a compelling investigation of the role of Catholic and evangelical Protestant beliefs in the newsroom and the classroom. His interviews with forty prominent journalists and academics reveal how some people of faith seek to preserve their religious identities in purportedly secular professions. What impact, he asks, does their Christianity have on their jobs? What is the place of personal religious conviction in professional life? Individuals featured include the journalists Fred Barnes, Cokie Roberts, Peter Steinfels, Cal Thomas, and Kenneth Woodward, and the scholars John DiIulio, Elizabeth Fox-Genovese, Andrew Greeley, George Marsden, and Mark Noll.Some of the journalists and academics with whom Schmalzbauer spoke qualified displays of personal religious belief with reminders of their own professional credibility, drawing a line between advocacy and objectivity. Schmalzbauer highlights the persistent tensions between the worlds of public endeavor and private belief, yet he maintains there is room for faith even in professional environments that have tended to prize empiricism and detachment over expressions of personal conviction.
Acts of Faith
Author: Eboo Patel
Publisher: Beacon Press
ISBN: 0807050822
Category : Religion
Languages : en
Pages : 218
Book Description
With a new afterword Acts of Faith is a remarkable account of growing up Muslim in America and coming to believe in religious pluralism, from one of the most prominent faith leaders in the United States. Eboo Patel’s story is a hopeful and moving testament to the power and passion of young people—and of the world-changing potential of an interfaith youth movement.
Publisher: Beacon Press
ISBN: 0807050822
Category : Religion
Languages : en
Pages : 218
Book Description
With a new afterword Acts of Faith is a remarkable account of growing up Muslim in America and coming to believe in religious pluralism, from one of the most prominent faith leaders in the United States. Eboo Patel’s story is a hopeful and moving testament to the power and passion of young people—and of the world-changing potential of an interfaith youth movement.
Faith-based Marketing
Author: Greg Stielstra
Publisher:
ISBN: 9781119198550
Category : Marketing
Languages : en
Pages : 241
Book Description
Publisher:
ISBN: 9781119198550
Category : Marketing
Languages : en
Pages : 241
Book Description
Acts Of Faith
Author: Iyanla Vanzant
Publisher: Simon and Schuster
ISBN: 1471109836
Category : Body, Mind & Spirit
Languages : en
Pages : 413
Book Description
'The healing has begun. It began when you picked up this book. The goal of these offerings is to assist the children of the earth in the redevelopment of their minds, bodies and spirits . . . Buried deep in the earth are precious diamonds. In order to get to them, however, we must dig and dig deep.' In ACTS OF FAITH, life coach Iyanla Vanzant offers a inspirational passage for each day of the year, particularly aimed at people of colour. Vanzant considers that there are four basic areas that create stress and imbalance for people: our relationship with ourselves, our relationship with the world, our relationship with each other and our relationship with money. This book addresses all four issues in turn thus providing a meditative and uplifting guide to living successfully.
Publisher: Simon and Schuster
ISBN: 1471109836
Category : Body, Mind & Spirit
Languages : en
Pages : 413
Book Description
'The healing has begun. It began when you picked up this book. The goal of these offerings is to assist the children of the earth in the redevelopment of their minds, bodies and spirits . . . Buried deep in the earth are precious diamonds. In order to get to them, however, we must dig and dig deep.' In ACTS OF FAITH, life coach Iyanla Vanzant offers a inspirational passage for each day of the year, particularly aimed at people of colour. Vanzant considers that there are four basic areas that create stress and imbalance for people: our relationship with ourselves, our relationship with the world, our relationship with each other and our relationship with money. This book addresses all four issues in turn thus providing a meditative and uplifting guide to living successfully.