Author: Leigh Clemons
Publisher: University of Texas Press
ISBN: 0292752075
Category : History
Languages : en
Pages : 203
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Book Description
Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices. Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.
Author: S. A. Long
Publisher:
ISBN:
Category : Cattle brands
Languages : en
Pages : 468
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Book Description
Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136346627
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author: Michelle M. Haggerty
Publisher: Texas A&M University Press
ISBN: 1623493404
Category : Nature
Languages : en
Pages : 781
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Book Description
For fifteen years, the Texas Master Naturalist program has been hugely successful, training more than 9,600 volunteers who have given almost 2.8 million hours to nature education. This dedicated corps of naturalists provides teaching, outreach, and service in their communities, promoting the appreciation and stewardship of natural resources and natural areas around the state. Hundreds of new volunteers are trained every year, and the Texas Master Naturalist Statewide Curriculum serves as the basis of instruction for trainees who complete a certification course taught under the auspices of more than forty program chapters. The curriculum contains twenty-four units of instruction that range from geology to ornithology to wetland ecology—all written by the state’s top scientists and experts. Available as well to educators, interpreters, and others who may not yet be able to commit to the Texas Master Naturalist program, the curriculum offers an authoritative source of information for anyone seeking to learn more about the natural world in Texas.
Author: Jeremy Allen Darlow
Publisher:
ISBN: 9780990562207
Category :
Languages : en
Pages : 190
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Book Description
Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin
Author: Jennifer Wingard
Publisher: Rowman & Littlefield
ISBN: 0739180207
Category : Language Arts & Disciplines
Languages : en
Pages : 163
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Book Description
Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or "the American Dream" to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think "Guest Worker Programs"). And those underclassed "bodies" are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not "fit in" to particular categories valued by the neoliberal state.
Author: California. Legislature
Publisher:
ISBN:
Category : California
Languages : en
Pages : 1406
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Book Description
Author: Cal Jillson
Publisher: Routledge
ISBN: 1317666941
Category : Political Science
Languages : en
Pages : 311
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Book Description
Texas pride, like everything else in the state, is larger than life. So, too, perhaps, are the state’s challenges. Lone Star Tarnished, 2nd edition approaches public policy in the nation’s most populous "red state" from historical, comparative, and critical perspectives. The historical perspective provides the scope for asking how various policy domains have developed in Texas history, regularly reaching back to the state’s founding and with substantial data for the period 1950 to the present. In each chapter, Cal Jillson compares Texas public policy choices and results with those of other states and the United States in general. Finally, the critical perspective allows us to question the balance of benefits and costs attendant to what is often referred to as "the Texas way" or "the Texas model." Jillson delves deeply into seven substantive policy chapters, covering the most important policy areas in which state governments are active. The second edition includes completely rewritten first and second chapters, as well as updates throughout the book and revised figures and tables. Through Jillson's lively and lucid prose, students are well equipped to analyze how Texas has done and is doing compared to selected states and the national average over time and today. Readers will also come away with the necessary tools to assess the many claims of Texas’s exceptionalism.
Author: Christine Ennew
Publisher: Taylor & Francis
ISBN: 1040116779
Category : Business & Economics
Languages : en
Pages : 693
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Book Description
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world Upgraded Support Material including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.
Author:
Publisher: ScholarlyEditions
ISBN: 1464963452
Category : Science
Languages : en
Pages : 3676
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Book Description
Issues in Life Sciences: Botany and Plant Biology Research: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Life Sciences—Botany and Plant Biology Research. The editors have built Issues in Life Sciences: Botany and Plant Biology Research: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Life Sciences—Botany and Plant Biology Research in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Life Sciences: Botany and Plant Biology Research: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
