Branded Women in U.S. Television

Branded Women in U.S. Television PDF Author: Peter Bjelskou
Publisher: Lexington Books
ISBN: 0739187945
Category : Language Arts & Disciplines
Languages : en
Pages : 143

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Book Description
Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.

Branded Women in U.S. Television

Branded Women in U.S. Television PDF Author: Peter Bjelskou
Publisher: Lexington Books
ISBN: 0739187945
Category : Language Arts & Disciplines
Languages : en
Pages : 143

Get Book Here

Book Description
Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.

The New Female Antihero

The New Female Antihero PDF Author: Sarah Hagelin
Publisher: University of Chicago Press
ISBN: 0226816362
Category : Performing Arts
Languages : en
Pages : 280

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Book Description
The New Female Antihero examines the hard-edged spies, ruthless queens, and entitled slackers of twenty-first-century television. The last ten years have seen a shift in television storytelling toward increasingly complex storylines and characters. In this study, Sarah Hagelin and Gillian Silverman zoom in on a key figure in this transformation: the archetype of the female antihero. Far from the sunny, sincere, plucky persona once demanded of female characters, the new female antihero is often selfish and deeply unlikeable. In this entertaining and insightful study, Hagelin and Silverman explore the meanings of this profound change in the role of women characters. In the dramas of the new millennium, they show, the female antihero is ambitious, conniving, even murderous; in comedies, she is self-centered, self-sabotaging, and anti-aspirational. Across genres, these female protagonists eschew the part of good girl or role model. In their rejection of social responsibility, female antiheroes thus represent a more profound threat to the status quo than do their male counterparts. From the devious schemers of Game of Thrones, The Americans, Scandal, and Homeland, to the joyful failures of Girls, Broad City, Insecure, and SMILF, female antiheroes register a deep ambivalence about the promises of liberal feminism. They push back against the myth of the modern-day super-woman—she who “has it all”—and in so doing, they give us new ways of imagining women’s lives in contemporary America.

Watching Women's Liberation, 1970

Watching Women's Liberation, 1970 PDF Author: Bonnie J. Dow
Publisher: University of Illinois Press
ISBN: 0252096487
Category : Social Science
Languages : en
Pages : 257

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Book Description
In 1970, ABC, CBS, and NBC--the “Big Three” of the pre-cable television era--discovered the feminist movement. From the famed sit-in at Ladies’ Home Journal to multi-part feature stories on the movement's ideas and leaders, nightly news broadcasts covered feminism more than in any year before or since, bringing women's liberation into American homes. In Watching Women's Liberation, 1970: Feminism's Pivotal Year on the Network News, Bonnie J. Dow uses case studies of key media events to delve into the ways national TV news mediated the emergence of feminism's second wave. First legitimized as a big story by print media, the feminist movement gained broadcast attention as the networks’ eagerness to get in on the action was accompanied by feminists’ efforts to use national media for their own purposes. Dow chronicles the conditions that precipitated feminism's new visibility and analyzes the verbal and visual strategies of broadcast news discourses that tried to make sense of the movement. Groundbreaking and packed with detail, Watching Women's Liberation, 1970 shows how feminism went mainstream--and what it gained and lost on the way.

Real Sister

Real Sister PDF Author: Jervette R. Ward
Publisher: Rutgers University Press
ISBN: 0813575087
Category : Social Science
Languages : en
Pages : 216

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Book Description
From The Real Housewives of Atlanta to Flavor of Love, reality shows with predominantly black casts have often been criticized for their negative representation of African American women as loud, angry, and violent. Yet even as these programs appear to be rehashing old stereotypes of black women, the critiques of them are arguably problematic in their own way, as the notion of “respectability” has historically been used to police black women’s behaviors. The first book of scholarship devoted to the issue of how black women are depicted on reality television, Real Sister offers an even-handed consideration of the genre. The book’s ten contributors—black female scholars from a variety of disciplines—provide a wide range of perspectives, while considering everything from Basketball Wives to Say Yes to the Dress. As regular viewers of reality television, these scholars are able to note ways in which the genre presents positive images of black womanhood, even as they catalog a litany of stereotypes about race, class, and gender that it tends to reinforce. Rather than simply dismissing reality television as “trash,” this collection takes the genre seriously, as an important touchstone in ongoing cultural debates about what constitutes “trashiness” and “respectability.” Written in an accessible style that will appeal to reality TV fans both inside and outside of academia, Real Sister thus seeks to inspire a more nuanced, thoughtful conversation about the genre’s representations and their effects on the black community.

Working While Black

Working While Black PDF Author: LaToya T. Brackett
Publisher: McFarland
ISBN: 1476642346
Category : Performing Arts
Languages : en
Pages : 231

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Book Description
In recent years, there has been a rise in diverse racial representation on television. In particular, Black characters have become more actualized and have started extending beyond racial stereotypes. In this collection of essays, the representation of Black characters in professionally defined careers is examined. Commentary is also provided on the portrayal of Black people in relation to stereotypes alongside the importance of Black representation on screen. This work also introduces the idea of Black-collar, a category which highlights the Black experience in white-collar jobs. The essays are divided into six parts based on themes, including profession, and focuses on a select number of Black characters on TV since the 1990s.

Television Brandcasting

Television Brandcasting PDF Author: Jennifer Gillan
Publisher: Routledge
ISBN: 1135020620
Category : Language Arts & Disciplines
Languages : en
Pages : 294

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Book Description
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

The Palgrave Handbook of Incarceration in Popular Culture

The Palgrave Handbook of Incarceration in Popular Culture PDF Author: Marcus Harmes
Publisher: Springer Nature
ISBN: 3030360598
Category : Social Science
Languages : en
Pages : 785

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Book Description
The Handbook of Incarceration in Popular Culture will be an essential reference point, providing international coverage and thematic richness. The chapters examine the real and imagined spaces of the prison and, perhaps more importantly, dwell in the uncertain space between them. The modern fixation with ‘seeing inside’ prison from the outside has prompted a proliferation of media visions of incarceration, from high-minded and worthy to voyeuristic and unrealistic. In this handbook, the editors bring together a huge breadth of disparate issues including women in prison, the view from ‘inside’, prisons as a source of entertainment, the real worlds of prison, and issues of race and gender. The handbook will inform students and lecturers of media, film, popular culture, gender, and cultural studies, as well as scholars of criminology and justice.

Women and Journalism

Women and Journalism PDF Author: Deborah Chambers
Publisher: Routledge
ISBN: 1134496192
Category : Language Arts & Disciplines
Languages : en
Pages : 294

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Book Description
Women and Journalism offers a rich and comprehensive analysis of the roles, status and experiences of women journalists in the United States and Britain. Drawing on a variety of sources and dealing with a host of women journalists ranging from nineteenth century pioneers to Martha Gellhorn, Kate Adie and Veronica Guerin, the authors investigate the challenges women have faced in their struggle to establish reputations as professionals. This book provides an account of the gendered structuring of journalism in print, radio and television and speculates about women's still-emerging role in online journalism. Their accomplishments as war correspondents are tracked to the present, including a study of the role they played post-September 11th.

An Introduction to Television Studies

An Introduction to Television Studies PDF Author: Jonathan Bignell
Publisher: Taylor & Francis
ISBN: 1317214641
Category : Performing Arts
Languages : en
Pages : 298

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Book Description
This comprehensive textbook, now substantially updated for its fourth edition, provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audiences, representation, industry and global television, as well as the analytical study of individual programmes. This new edition reflects the significant changes the television industry is undergoing in the streaming era with an explosion of new content and providers, whilst also identifying how many existing practices have endured. The book includes a glossary of key terms, with each chapter suggesting further reading. New and updated material includes: Chapters on style and form, narrative, industry, and representation and identity Case studies on Bon Appétit’s YouTube channel, Insecure, British youth television, ABC and Disney+, fixed-rig observational documentary, streaming platforms' use of data to shape audience experience, Chewing Gum, Korean drama and The Marvelous Mrs Maisel Sections on medical drama, YouTube creators, Skam and scripted format sales, the global spread of streaming platforms, prestige TV and period drama With individual chapters addressing television style and form, narrative, histories, industries, genres and formats, realities, production, audiences, representation and identity, and quality, this book is essential reading for both students and scholars of Television Studies.

WOrld War II Goes to the Movies & Television Guide

WOrld War II Goes to the Movies & Television Guide PDF Author: Terry Rowan
Publisher: Lulu.com
ISBN: 1105586022
Category : Performing Arts
Languages : en
Pages : 578

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Book Description
A complete film guide to all of your films and television shows that pertain to WWII. Included are every WWII film produced throughout the world. Historical and informative. Stories behind the Hollywood Canteen, USO shows, War Bond drives, those who served or were classified as 4F during the war. Many interested stories!