Brand Under Fire PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brand Under Fire PDF full book. Access full book title Brand Under Fire by Jeff Hunt. Download full books in PDF and EPUB format.
Author: Jeff Hunt
Publisher:
ISBN: 9780999548400
Category :
Languages : en
Pages :
Get Book
Book Description
Author: Jeff Hunt
Publisher:
ISBN: 9780999548400
Category :
Languages : en
Pages :
Get Book
Book Description
Author: M. Zachary Sherman
Publisher: Capstone
ISBN: 1496507886
Category : Juvenile Fiction
Languages : en
Pages : 99
Get Book
Book Description
Technology and air superiority equals success in modern warfare. But even during the War in Afghanistan, satellite recon and smart bombs cannot replace soldiers on the ground. When a SEAL team SeaHawk helicopter goes down in the icy mountains of Kandahar, Lieutenant Lester Donovan must make a difficult decision: follow orders or go "off mission" and save his fellow soldiers. With Taliban terrorists at every turn, neither decision will be easy. He'll need his instincts and some high-tech weaponry to get off of the hillside and back to base alive!
Author: Jeff Chatterton
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
Get Book
Book Description
A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a 'Leader Under Fire,' the next few moments can be an incredible opportunity... or they can destroy your career.In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore. Many companies these days have no plan whatsoever and are simply sitting ducks.Today, managing a PR crisis is ALL about speed. With 24-hour news cycles and social media mobs, if you're not controlling your message by lunchtime, you could be convicted in the court of public opinion before dinner. Speed kills careers.'Leaders Under Fire' is for anyone who values their reputation, and understands how fragile it is today. Leaders who have spent decades building reputations have seen them destroyed in minutes. We'll help you avoid those traps.This executive-length book uses real-life examples to illustrate what works - and what doesn't - in managing a crisis. We'll also introduce you to two fictional CEO's who handle their crisis in very different ways. You can follow their story throughout the book as they learn some lessons the hard way - so you don't have to.
Author: Jeffrey K. Liker
Publisher: McGraw Hill Professional
ISBN: 0071763074
Category : Business & Economics
Languages : en
Pages : 273
Get Book
Book Description
The definitive inside account of Toyota's greatest crisis—and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement." —Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America "Toyota Under Fire is a superb book and should prove very helpful to American industry's understanding of the problems faced and how any company can prevent similar occurrences in the future." —Norman Bodek, author, founder of Productivity Press, and inductee in 2010 Industry Week Manufacturing Hall of Fame "As a former automotive supplier executive and student of Toyota, I was concerned to see the many negative reports and investigations into the quality and safety of its vehicles. Toyota Under Fire tells the story of how this great company is growing wiser and stronger by living its culture and values." —Michael Fisher, CEO, Cincinnati Children's Hospital Medical Center "Just as Toyota has put itself through excruciating soul-searching in order to understand what went wrong, so should we all take advantage of the opportunity for learning presented to us by Toyota's misfortune. In these pages, you will find that the actual circumstances were far more complex, nuanced, and uncertain than you saw reported in the news." —John Y. Shook, Chairman and CEO, Lean Enterprise Institute "The most comprehensive and detailed review to date of the circumstances that led to the crisis, and the events and contexts that caused it to escalate.” —Strategy & Business About the Book For decades, Toyota has been setting standards that are the envy—and goal—of organizations worldwide. Its legendary management principles and business philosophy, first documented by Jeffrey K. Liker in his influential book The Toyota Way, changed the business world's approach to operational excellence. Granted unprecedented access to Toyota's facilities worldwide, Liker, along with Timothy N. Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009–2010. In both cases, the company was caught off guard—and found that a root cause of the challenges it faced was its failure to live up to its own principles. But the fundamentals were still there, and the company has ultimately come out of the most challenging years of its postwar existence even stronger than before. Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large: Crisis response must start by building a strong culture long before the crisis hits. Culture matters far more than decisions made by top executives. Investing in people, even in the depths of a recession, is the surest path to long-term profitability. Because it had founded its culture on such principles, Toyota didn’t need to amass an army of public relations, marketing, and legal experts to "put out the fire"; instead, it redoubled efforts to live up to its founding tenet, going "back to basics." Toyota began solving this crisis more than 70 years ago, when its organizational culture was first established. Apply the lessons of Toyota Under Fire to your company, and you'll meet any future management challenge calmly, responsibly, and effectively—the Toyota Way.
Author: Pepyn Dinandt
Publisher: Do Sustainability
ISBN: 1913019438
Category : Business & Economics
Languages : en
Pages : 210
Get Book
Book Description
Disaster, disruption and change are recurring challenges in business. We are used to reading about the successful disruptors of established industries (Tesla, Amazon, Netflix, Uber, etc.), but what about the companies they disrupted? What ever happened to them? How did they cope? And more importantly, what are the secrets of making a business thrive again? "Business Leadership Under Fire: Nine Steps to Rescue and Transform Organizations" is the book every business leader needs. It will inspire readers with its thoughtful, practical and battle-hardened recipes for success. Pepyn Dinandt usually gets parachuted into an organization only after it realizes it is in real trouble. It is his job to assess and understand the situation that faces the business while also devising effective ways forward towards recovery and success. In "Business Leadership Under Fire" Dinandt draws on his own extensive business experience and, with the help of decorated army officer Colonel Richard Westley, marries this proven expertise with the leadership insights of military thinkers to develop an imaginative and practical nine-step plan for any leader who wishes not simply to survive but to inspire and thrive "under fire". Using lessons forged on the front lines of both the military and commercial worlds, Dinandt and Westley’s concise book is required reading for anyone in any organization that needs help in turbulent times.
Author: Grant Blackwood
Publisher: Penguin
ISBN: 0698404866
Category : Fiction
Languages : en
Pages : 401
Get Book
Book Description
Jack Ryan Jr. stands alone against powerful enemies in this thrilling novel in Tom Clancy’s #1 New York Times bestselling series. On a mission in Tehran, Jack Ryan, Jr., meets his oldest friend, Seth Gregory. As they part, Seth slips Jack a key, along with a perplexing message. The next day Jack is summoned to an apartment where two men claim Seth has disappeared with funds for a vital intelligence operation. They say he’s turned and leave Jack with a warning: If you hear from Seth, call us. Do not get involved. Jack soon finds himself lost in a maze of intrigue, lies, and betrayal where no one is who they seem to be—not even Seth, who’s harboring a secret that harkens back to the Cold War. A secret that is driving him to the brink of treason....
Author: Laura Klöpping
Publisher: GRIN Verlag
ISBN: 3656134855
Category : Political Science
Languages : en
Pages : 27
Get Book
Book Description
Seminar paper from the year 2011 in the subject Business economics - Economic Policy, grade: 1,3, Stralsund University of Applied Sciences, language: English, abstract: Nestlé as a well-known and at the same time controversial company having a revenue of about 80 billion Euros, founded and headquartered in Vevey, Switzerland. Most of the people are not aware of it while consuming Nestlé products and 95% of the Japanese think it is originated there. Many products are already consumed in the third generation. With 449 factories in 83 countries with 278,000 employees, which is an indicator for an unusual decentralization, Nestlé is the largest food and beverage company in the world and the industry combine with the highest revenue in Switzerland and one of the 50 leading companies worldwide concerning revenue and number of employees. As a very global combine 28% of the food revenue comes from emerging countries in Latin America and Asia, 40% from Europe and 26% from the USA and Canada. Not only the size but also the globalization makes Nestlé be different than all other competitors. Owning six main brands and about 8,500 national and regional brands it gets 70% of the revenue by selling brands that rank on the first or second place in each product segment. Nescafé, as one of the main brands, is the most consumed coffee brand in the world with 3,000 cups a second and Nesquik, Milo and Nescau make Nestlé be number one in the chocolate and malt drink section. All in all Nestlé is characterized by three important features: strong brands, high presence and a leading position in the markets.
Author: Julia A. J. Foote
Publisher:
ISBN:
Category : African American evangelists
Languages : en
Pages : 138
Get Book
Book Description
Author: Adam Miller
Publisher: Capstone Classroom
ISBN: 1491410655
Category : Juvenile Nonfiction
Languages : en
Pages : 113
Get Book
Book Description
"Provides gripping accounts of Army, Navy, Air Force, and Marines servicemen and servicewomen who showed exceptional courage during combat"--
Author: Zondervan,
Publisher: Zondervan Academic
ISBN: 031087713X
Category : Religion
Languages : en
Pages : 255
Get Book
Book Description
Who is Jesus? What did he do? What did he say? -Are the traditional answer to these questions still to be trusted? - Did the early church and tradition "Christianize" Jesus? - Was Christianity built on clever conceptions of the church, or on the character and actions of an actual person? These and similar questions have come under scrutiny by a forum of biblical scholars called the Jesus Seminar. Their conclusions have been widely publicized in magazines such as Time and Newsweek. Jesus Under Fire challenges the methodology and findings of the Jesus Seminar, which generally clash with the biblical records. It examines the authenticity of the words, actions, miracles, and resurrection of Jesus, and presents compelling evidence for the traditional biblical teachings. Combining accessibility with scholarly depth, Jesus Under Fire helps readers judge for themselves whether the Jesus of the Bible is the Jesus of history, and whether the gospels' claim is valid that he is the only way to God.
