Author: Martin Kornberger
Publisher: Cambridge University Press
ISBN: 0521898269
Category : Business & Economics
Languages : en
Pages : 329
Book Description
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Brand Society
Author: Martin Kornberger
Publisher: Cambridge University Press
ISBN: 0521898269
Category : Business & Economics
Languages : en
Pages : 329
Book Description
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Publisher: Cambridge University Press
ISBN: 0521898269
Category : Business & Economics
Languages : en
Pages : 329
Book Description
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Foreign Reports ...
Author: Great Britain. Royal Commission on Labour
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 660
Book Description
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 660
Book Description
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
Author: Dan Stiff
Publisher: McGraw Hill Professional
ISBN: 0071491643
Category : Business & Economics
Languages : en
Pages : 286
Book Description
A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations. Even the most experienced salespeople tend to simply adopt their marketing department's version of their brand. Stiff helps you become a “Brand Ambassador” by making your brand your own, finding the emotional connection between your customer and your brand, and speaking “Brand Language” to serve buyers' needs. The Brand Staircase gives you the tools you need to Discover the inherent value in your brand and sell from it Avoid “hollow brand promises” and break through the “glass ceiling of price” Build on marketing efforts to leverage your brand's identity and positioning in the marketplace Stiff illustrates key points through practical selling experience at NCR, DeWALT, and Black & Decker. He combines that knowledge with engaging real-life case studies and proven examples from Fortune 500 companies within multiple industries. His sample dialogues and common brand examples in the marketplace make selling the brand come alive. Whether you're selling B2B or B2C, or you're a sales manager leading the charge, Sell the Brand First will change the way you look at selling and the way you sell for the better-and for good!
Publisher: McGraw Hill Professional
ISBN: 0071491643
Category : Business & Economics
Languages : en
Pages : 286
Book Description
A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations. Even the most experienced salespeople tend to simply adopt their marketing department's version of their brand. Stiff helps you become a “Brand Ambassador” by making your brand your own, finding the emotional connection between your customer and your brand, and speaking “Brand Language” to serve buyers' needs. The Brand Staircase gives you the tools you need to Discover the inherent value in your brand and sell from it Avoid “hollow brand promises” and break through the “glass ceiling of price” Build on marketing efforts to leverage your brand's identity and positioning in the marketplace Stiff illustrates key points through practical selling experience at NCR, DeWALT, and Black & Decker. He combines that knowledge with engaging real-life case studies and proven examples from Fortune 500 companies within multiple industries. His sample dialogues and common brand examples in the marketplace make selling the brand come alive. Whether you're selling B2B or B2C, or you're a sales manager leading the charge, Sell the Brand First will change the way you look at selling and the way you sell for the better-and for good!
The Journal of the Kansas Medical Society
Author: Kansas Medical Society
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 386
Book Description
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 386
Book Description
Compte rendu de la troisième session, Bruxelles, 1879
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 524
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 524
Book Description
Journal of the Chemical Society
Author: Chemical Society (Great Britain)
Publisher:
ISBN:
Category : Chemistry
Languages : en
Pages : 982
Book Description
Publisher:
ISBN:
Category : Chemistry
Languages : en
Pages : 982
Book Description
Transactions of the Illinois State Agricultural Society
Author: Illinois. Dept. of Agriculture
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 430
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 430
Book Description
Journal of the Proceedings of the Linnean Society
Author: Linnean Society of London
Publisher:
ISBN:
Category : Botany
Languages : en
Pages : 710
Book Description
Publisher:
ISBN:
Category : Botany
Languages : en
Pages : 710
Book Description
Biographical Register of Saint Andrew's Society of the State of New York ...
Author: William Munro MacBean
Publisher:
ISBN:
Category : New York (State)
Languages : en
Pages : 350
Book Description
Publisher:
ISBN:
Category : New York (State)
Languages : en
Pages : 350
Book Description
The Journal of the Linnean Society
Author:
Publisher:
ISBN:
Category : Botany
Languages : en
Pages : 768
Book Description
Publisher:
ISBN:
Category : Botany
Languages : en
Pages : 768
Book Description