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Author: Jonathan R. Copulsky
Publisher: St. Martin's Press
ISBN: 0230120342
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.
Author: Jonathan R. Copulsky
Publisher: St. Martin's Press
ISBN: 0230120342
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.
Author: Nathalie Nahai
Publisher: Kogan Page Publishers
ISBN: 1398602221
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.
Author: Hamish Pringle
Publisher: Kogan Page Publishers
ISBN: 0749455721
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
Author: Ray Rothrock
Publisher: AMACOM
ISBN: 081443925X
Category : Computers
Languages : en
Pages : 272
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Book Description
In the Digital Age of the twenty-first century, the question is not if you will be targeted, but when. Are you prepared? If not, where does one begin? For an enterprise to be fully prepared for the immanent attack, it must be actively monitoring networks, taking proactive steps to understand and contain attacks, enabling continued operation during an incident, and have a full recovery plan already in place. Cybersecurity expert Ray Rothrock has provided for businesses large and small a must-have resource that highlights: the tactics used by today’s hackers, vulnerabilities lurking in networks, and strategies not just for surviving attacks, but thriving while under assault. Businesses and individuals will understand better the threats they face, be able to identify and address weaknesses, and respond to exploits swiftly and effectively. From data theft to downed servers, from malware to human error, cyber events can be triggered anytime from anywhere around the globe. Digital Resilience provides the resilience-building strategies your business needs to prevail--no matter what strikes.
Author: Eric Greitens
Publisher: Houghton Mifflin Harcourt
ISBN: 054432398X
Category : Psychology
Languages : en
Pages : 319
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Book Description
A masterpiece of warrior wisdom: how to be resilient, how to overcome obstacles not by "positive thinking" or self-esteem, but by positive action. The bestselling author, Navy SEAL, and humanitarian Eric Greitens offers a self-help book unlike any other.
Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Honey Makhija
Publisher: OrangeBooks Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
About the Book “Brand You” is the ultimate guide to building a powerful, memorable, and authentic personal brand that stands the test of time. Written by Honey Makhija, this book provides a comprehensive roadmap for taking control of your narrative, defining your unique value, and positioning yourself as an authority in your field. Whether you’re an entrepreneur, a professional, or someone looking to elevate your influence, “Brand You” offers the strategies and tools you need to craft a personal brand that turns heads and leaves a lasting impression. From mastering the art of first impressions to building a digital presence that reflects your true self, each chapter covers the essential components of personal branding in an engaging and relatable way. With real-world examples, practical tips, and step-by-step exercises, Honey breaks down the complexities of branding into simple, actionable steps that anyone can implement. “Brand You” is more than just a book—it’s a blueprint for creating a personal brand that unlocks new opportunities and positions you for long-term success. If you’re ready to transform your identity into a powerful asset, this book is your guide to making it happen.
Author: Gabriella Lojacono
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110723514
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
Author: ABBEY THOM SUNIL
Publisher: The Opus Coliseum
ISBN: 9394542728
Category : Law
Languages : en
Pages : 133
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Book Description
यत्र वेदाः कथयन्ति ब्रह्मणः चरितं च, तत्रैव लब्धं विपणनं धर्ममार्गेण च ।। Burning out in the corporate world, Maya, a young marketing whiz, seeks solace in the serene Himalayas. There, under the tutelage of a wise sage, she embarks on an extraordinary journey. Through his teachings, Maya unlocks the secrets of ancient Indian knowledge – myths, philosophies, and time-tested educational methods – and discovers their profound connection to the art of branding. “Brand Nirmāṇaṁ” is not just Maya's diary; it's a revelation for you. Prepare to be surprised and inspired as you explore the power of ancient storytelling, archetypal characters, and the timeless principles of customer connection. This book reveals the source of branding brilliance – the rich tapestry of Indian wisdom – and empowers you to create brands that resonate and fulfill their purpose.
Author: Md Tahidul Islam
Publisher: Ocleno
ISBN:
Category : Business & Economics
Languages : en
Pages : 17
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Book Description
Dive into the Transformative Journey of Branding: Uncover the Art of Infinite Branding In the immersive pages of "Infinite Branding: Mastering the Art of Timeless Impact," the intricate world of branding unfolds like never before. Step into a realm where creativity meets strategy, purpose intertwines with innovation, and emotional connections resonate profoundly. From unraveling the depths of brand identity to navigating the digital frontier, embracing purpose-driven initiatives to fostering innovation-driven resilience, this comprehensive guide explores every facet of branding with depth and clarity. Discover the essence of brand DNA, where identity goes beyond logos and colors, weaving a tapestry of emotions and authenticity. Delve into the heart of storytelling, understanding its power to create lasting connections, and explore the vital role of purpose-driven branding, where businesses become beacons of positive change. Navigate the dynamic landscapes of digital branding and innovation, learning the secrets of adapting to changing trends with agility and grace. Through inspiring case studies, expert insights, and real-world examples, "Infinite Branding" transcends conventional wisdom. It empowers entrepreneurs, marketers, and business leaders to embrace a holistic approach, transforming their brands into timeless legacies. Whether you're a startup visionary or a seasoned executive, this book equips you with the knowledge to craft emotional narratives, foster unwavering loyalty, and leave an indelible mark on the world. Embark on a transformative journey where creativity knows no bounds, purpose drives every decision, and innovation paves the way to a future where brands aren't just labels but enduring stories that resonate across time. "Infinite Branding" isn't just a guide; it's a manifesto for those daring enough to redefine the very essence of branding and leave a legacy that echoes through generations.
