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Author: Jeremy Plimmer
Publisher: Tarsus Exhibitions & Publishing Limited
ISBN: 9781910507117
Category :
Languages : en
Pages :
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Book Description
Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk. Hundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi-tech methods, such as RFID, taggants, electronic article surveillance (EAS) techniques and holograms. Guidance on developing brand protection and security labeling systems and procedures is also provided. This book is an invaluable resource and training aid, a must read for anyone involved in producing or using labels or packaging of all kinds. Chapters include: Introduction to security and product protection Brand protection - the role of security labeling and packaging The importance of printing substrates in brand security Inks, coatings and varnishes - safety explored Building the foundations - origination Applications for print security Foiling, embossing and 2D, 3D holographic solutions Adding intelligence to labels - barcodes, RFID and beyond Working with the brand owner to enhance and secure the brand Managing security issues as they affect products in the print business
Author: Jeremy Plimmer
Publisher: Tarsus Exhibitions & Publishing Limited
ISBN: 9781910507117
Category :
Languages : en
Pages :
Get Book Here
Book Description
Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk. Hundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi-tech methods, such as RFID, taggants, electronic article surveillance (EAS) techniques and holograms. Guidance on developing brand protection and security labeling systems and procedures is also provided. This book is an invaluable resource and training aid, a must read for anyone involved in producing or using labels or packaging of all kinds. Chapters include: Introduction to security and product protection Brand protection - the role of security labeling and packaging The importance of printing substrates in brand security Inks, coatings and varnishes - safety explored Building the foundations - origination Applications for print security Foiling, embossing and 2D, 3D holographic solutions Adding intelligence to labels - barcodes, RFID and beyond Working with the brand owner to enhance and secure the brand Managing security issues as they affect products in the print business
Author: Michael Charles Fairley
Publisher:
ISBN: 9780954751869
Category : Brand name products
Languages : en
Pages : 0
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Book Description
An encyclopedia aimed aimed at providing a reference source for the brand protection, authentication, product security, packaging printing and label converting sectors, as well as a review of the more traditional security printing solutions.
Author: Chris H. Williams
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 446
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Book Description
Author: Gerry O'Kane
Publisher:
ISBN:
Category : Product counterfeiting
Languages : en
Pages : 92
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Book Description
Author:
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 122
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Book Description
Author: Rudie Lion
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 99
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Book Description
Comprehensively reports on the brand protection industry's present growth and market trends over the next five years. A bottom-up approach was used to provide market sizes and forecasts for brand protection revenue by primary drivers which were further segmented by technology, end-use sector and geographic region. Secondary research sources gleaned comparative data from semi-structured interviews and written comment to verify and augment the findings. The research methodology provides reliable, detailed market data, trends and insights about current and future threats from brand fraud through to 2018.
Author: United States. National Business Council for Consumer Affairs. Sub-Council on Packaging and Labeling
Publisher:
ISBN:
Category : Labels
Languages : en
Pages : 12
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Book Description
Author: Michael Fairley
Publisher:
ISBN: 9781910507100
Category :
Languages : en
Pages :
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Book Description
The die-cutting and tooling process is among the most critical areas of label converting and finishing. The sophisticated technology it uses enables the production of quality die-cut and converted labels and their application to multiple surfaces, using a wide variety of substrates, on many different presses. With a better understanding of this often overlooked discipline, you can improve production standards and significantly reduce costly downtime due to pressure-sensitive quality faults. This book explains the complex and vital role die-cutting and tooling plays. Through a series of detailed explanations, photographs, diagrams and charts, the author provides a detailed look at modern tooling technology - how the tools are manufactured, their use and applications, how they should be handled and stored. It includes a section on troubleshooting on the production line and a glossary of terms to ensure any unknown phrases are quickly understood within context. Label converters, industry suppliers and label buyers and all other professionals involved in label converting and finishing will find this book a valuable reference source that helps them run a more profitable business. Chapters include: The label printing and converting process Die-cutting of label webs to shape and size Optimizing the die-cutting process Special tooling for cutting, perforating, hole punching and slitting The nature, use and manufacture of embossing dies and cylinders The hot foiling process and the use and manufacture of foiling dies Cylinders, anvils, support rollers and magnetic cylinders Ancillary equipment for setting, measuring, testing, monitoring and adjusting tooling Inspecting, cleaning, handling, storage and safety considerations A guide to troubleshooting when using label dies and related tooling Glossary of die-cutting and tooling terminology
Author: Wilson, Jeremy M.
Publisher: Edward Elgar Publishing
ISBN: 1839105828
Category : Social Science
Languages : en
Pages : 304
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Book Description
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Author: Nick Waite
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 205
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Book Description
