Author: Sven Brodmerkel
Publisher: Springer
ISBN: 1137496568
Category : Social Science
Languages : en
Pages : 215
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Book Description
This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.
Author: Andy Bennett
Publisher: Bloomsbury Publishing USA
ISBN: 1501333712
Category : Music
Languages : en
Pages : 721
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Book Description
The Bloomsbury Handbook of Popular Music and Youth Culture provides a comprehensive and fully up-to-date overview of key themes and debates relating to the academic study of popular music and youth culture. While this is a highly popular and rapidly expanding field of research, there currently exists no single-source reference book for those interested in this topic. The handbook is comprised of 32 original chapters written by leading authors in the field of popular music and youth culture and covers a range of topics including: theory; method; historical perspectives; genre; audience; media; globalization; ageing and generation.
Author: Nicholas Carah
Publisher: SAGE
ISBN: 1529757649
Category : Social Science
Languages : en
Pages : 351
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Book Description
How do media platforms organise social life? How do media empower or disempower our identities? How do we understand the impact of algorithms? How are media audiences produced and managed? Media & Society introduces the role of the media in social, cultural, political and economic life, unpacking the increasing entanglement of digital media technology with our everyday lives. It explores the relationship between meaning and power in an age of participatory culture, social media and digital platforms. An age where we both create and consume content, and where we both give and gain attention – translating our social lives into huge flows of data. Associate Professor Nicholas Carah shows how a critical approach to power helps us not only to understand the role media play in shaping the social, but also how we can become critically informed media citizens ourselves, able to participate and be heard in meaningful ways. Media & Society expertly introduces all the key concepts and ideas you need to know, and then puts theory into practice by tying them to contemporary case studies. From using Ghostery to track how your personal data is being collected, to exploring misinformation on social media via Youtube, to the reality of internships and freelancing in today’s digital media industry. It is essential reading for students of media, communication and cultural studies.
Author: Andy Ruddock
Publisher: SAGE
ISBN: 1526421755
Category : Social Science
Languages : en
Pages : 360
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Book Description
From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Author: Michelle Phillipov
Publisher: Taylor & Francis
ISBN: 1000820777
Category : Social Science
Languages : en
Pages : 100
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Book Description
This book explores the new theoretical and political questions raised by food TV’s digital transformation. Bringing together analyses of food media texts and platform infrastructures—from streaming and catch-up TV to YouTube and Facebook food videos—it shows how new textual conventions, algorithmic practices, and market logics have redrawn the boundaries of food TV and altered the cultural place of food, and food media, in a digital era. With case studies of new and rerun television and emerging online genres, Digital Food TV considers what food television means at the current moment—a time when on-screen digital content is rapidly proliferating and televisual platforms and technologies are undergoing significant change. This book will appeal to students and scholars of food studies, television studies, and digital media studies.
Author: Amy Shields Dobson
Publisher: Springer
ISBN: 3319976079
Category : Social Science
Languages : en
Pages : 318
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Book Description
This book explores emergent intimate practices in social media cultures. It examines new digital intimacies as they are constituted, lived, and commodified via social media platforms. The study of social media practices has come to offer unique insights into questions about what happens to power dynamics when intimate practices are made public, about intimacy as public and political, and as defined by cultural politics and pedagogies, institutions, technologies, and geographies. This book forges new pathways in the scholarship of digital cultures by fusing queer and feminist accounts of intimate publics with critical scholarship on digital identities and everyday social media practices. The collection brings together a diverse range of carefully selected, cutting-edge case studies and groundbreaking theoretical work on topics such as selfies, oversharing, hook-up apps, sexting, Gamergate, death and grief online, and transnational family life. The book is divided into three parts: ‘Shaping Intimacy’, ‘Public Bodies’, and ‘Negotiating Intimacy’. Overarching themes include identity politics, memory, platform economics, work and labour, and everyday media practices.
Author: Paul McDonald
Publisher: Routledge
ISBN: 1000451852
Category : Social Science
Languages : en
Pages : 709
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Book Description
Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com
Author: Stuart Cunningham
Publisher: NYU Press
ISBN: 1479879304
Category : Social Science
Languages : en
Pages : 325
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Book Description
Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
Author: Richard Seyler Ling
Publisher:
ISBN: 0190864389
Category : Business & Economics
Languages : en
Pages : 731
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Book Description
This book examines the social consequences of mobile communication in the era of the smartphone and how the smartphone has positively and negatively impacted society.
Author: Rowan Wilken
Publisher: Oxford University Press
ISBN: 0190234938
Category : Computers
Languages : en
Pages : 321
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Book Description
Location, location-awareness, and location data have all become familiar and increasingly significant parts of our everyday mobile-mediated experiences. Cultural Economies of Locative Media examines the ways in which location-based services, such as GPS-enabled mobile smartphones, are socially, culturally, economically, and politically produced just as much as they are technically designed and manufactured. Rowan Wilken explores the complex interrelationships that mutually define new business models and the economic factors that emerge around, and structure, locative media services. Further, he offers readers insight into the diverse social uses, cultures of consumption, and policy implications of location, providing a detailed, critical account of contemporary location-sensitive mobile data. Cultural Economies of Locative Media delves into the ideas, technologies, contexts, and power relationships that define this scholarship, resulting in a rich portrait of locative media in all of its cultural and economic complexity.
