Author: Paul Grainge
Publisher: Routledge
ISBN: 1134258968
Category : Performing Arts
Languages : en
Pages : 293
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Book Description
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Author: Peter Catapano
Publisher: Routledge
ISBN: 1351183249
Category : Social Science
Languages : en
Pages : 329
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Book Description
The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.
Author: Jill Tietjen
Publisher: Rowman & Littlefield
ISBN: 1493037064
Category : History
Languages : en
Pages : 401
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Book Description
The year was 1896, the woman was Alice Guy-Blaché, and the film was The Cabbage Fairy. It was less than a minute long. Guy-Blaché, the first female director, made hundreds of movies during her career. Thousands of women with passion and commitment to storytelling followed in her footsteps. Working in all aspects of the movie industry, they collaborated with others to create memorable images on the screen. This book pays tribute to the spirit, ambition, grit and talent of these filmmakers and artists. With more than 1200 women featured in the book, you will find names that everyone knows and loves—the movie legends. But you will also discover hundreds and hundreds of women whose names are unknown to you: actresses, directors, stuntwomen, screenwriters, composers, animators, editors, producers, cinematographers and on and on. Stunning photographs capture and document the women who worked their magic in the movie business. Perfect for anyone who enjoys the movies, this photo-treasury of women and film is not to be missed.
Author: Declan Brand
Publisher:
ISBN: 9781786953841
Category : Fiction
Languages : en
Pages : 152
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Book Description
Author: Melanie Mills
Publisher: Penguin
ISBN: 0698154525
Category : Health & Fitness
Languages : en
Pages : 162
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Book Description
Dazzling Makeup Tips for Date Night, Club Night, and Beyond Maximize the glam, access your inner diva, grab the glitter, and get excited about makeup! With stunning photos, featuring stars like Jennette McCurdy, Ariana Grande, Brandy, and Willa Ford, and easy-to-follow step-by-step instructions, Melanie Mills shows you the makeup techniques for creating fun, trendsetting looks inspired by rock ’n’ roll vixens and fairy tale characters. She inspires you to experiment with stunning makeup for all occasions, from a party or a night out with friends to a special date or anytime you want to amplify your look. Melanie offers advice on makeup for any skin tone, and shows you how to master color combinations, taking you through a rainbow of shades to inspire you to break out of your everyday color palette. These looks are stunning, sometimes wild, and guaranteed to make a statement!
Author: Steven Bochco
Publisher: A&C Black
ISBN: 1408806711
Category : Fiction
Languages : en
Pages : 134
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Book Description
One evening, spying on his Hollywood Hills neighbours through his $4,000 electronic telescope, Bobby witnesses a beautiful woman making love to a handsome Latin actor called Ramon. As their pillow talk turns ugly, Bobby watches in horror as the woman appears to bludgeon her lover to death with his own acting trophy. Instead of rushing to the cops, Bobby decides to find out more about the events that led up to the crime, and to use the material for his next movie screenplay. However, when he sneaks into the actor's apartment, the discovery he makes changes his life forever. Empowered by his secret knowledge, Bobby is able to seduce the beautiful woman, while forging a unique friendship with Detective Dennis Farentino, the cop in charge of the investigation. Before long Bobby has dragged the detective, his wife, his lover, and his agent into a Hollywood fun-house hall of mirrors, where only the most manipulative player will survive.
Author: Deborah Nadoolman Landis
Publisher: Harry N. Abrams
ISBN: 9781419709821
Category : Design
Languages : en
Pages : 0
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Book Description
Reprint. Originally published: London: Victoria & Albert Museum, 2012.
Author: Aynne Kokas
Publisher: Univ of California Press
ISBN: 0520294017
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
"In a race to capture new audiences, Hollywood moguls began courting Chinese investors to create branded entertainment on an international scale--from behemoth theme parks to blockbuster films--after China's 2001 World Trade Organization entry. Hollywood Made in China examines this compelling dynamic, where the distinctions between Hollywood's "Dream Factory" and the "Chinese Dream" of global influence become increasingly blurred. What is revealed illuminates how China's influence is transforming the global media industries from the inside out"--Provided by publisher.
Author: Peter Desberg
Publisher: McGraw Hill Professional
ISBN: 1264268572
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Inside tips on how to craft pitches that seal the deal—no matter what industry you work in—and banish presentation anxiety forever From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily―often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout. To help you perfect both pitch and performance, there are no better coaches than clinical psychologist Peter Desberg and writer/producer Jeffrey Davis. With experience and insights from both the film industry and the corporate world, they understand the pitch process. In Pitch Like Hollywood, they show you how to up your game substantially—no matter what business you’re in—by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with powerful persuasion and performance. They take you on an insider’s tour of the entire process, from defining the fundamentals to designing effective presentation strategies to overcoming stage fright. With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), Pitch Like Hollywood provides a front-row seat in a master class on giving great performances for any audience, every time—at board meetings, sales calls, and whenever else you want to make a case to get the results you want.
Author: Paul McDonald
Publisher: John Wiley & Sons
ISBN: 1118321669
Category : Performing Arts
Languages : en
Pages : 356
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Book Description
By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with the ‘star brand’ Offers the first extensive analysis of stardom in the ‘post-studio’ era Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market Draws on an extensive body of research data not previously deployed in film scholarship A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
