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Author: Hanne Elliot Fønss Nielsen
Publisher: U of Nebraska Press
ISBN: 1496238257
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place. By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot Fønss Nielsen challenges common assumptions about Antarctica’s past and present, encouraging readers to rethink their own relationship with the Far South.
Author: Hanne Elliot Fønss Nielsen
Publisher: U of Nebraska Press
ISBN: 1496238257
Category : Business & Economics
Languages : en
Pages : 268
Get Book Here
Book Description
Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place. By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot Fønss Nielsen challenges common assumptions about Antarctica’s past and present, encouraging readers to rethink their own relationship with the Far South.
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Category : Big business
Languages : en
Pages : 726
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Book Description
Author: Will Steger
Publisher: Menasha Ridge Press
ISBN: 0897328965
Category : Travel
Languages : en
Pages : 346
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Book Description
In March 1990, Will Steger completed what no man had ever before attempted: the crossing of Antarctica, a total of 3,700 miles, on foot. Lured by the challenge and the beauty of Earth's last great wilderness, and determined to focus the world's attention on the frozen continent now that its ecological future hangs in the balance, Steger and his International Trans–Arctica team performed an extraordinary feat of endurance.
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Category : Brewing
Languages : en
Pages : 676
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Category : Industrial management
Languages : en
Pages : 492
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Book Description
Author: Hume Johnson
Publisher: U of Nebraska Press
ISBN: 149620056X
Category : Social Science
Languages : en
Pages : 250
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Book Description
Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.
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Category : Latin America
Languages : en
Pages : 296
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Book Description
Clippings of Latin American political, social and economic news from various English language newspapers.
Author: Graeme Tetley
Publisher:
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Category : Nature
Languages : en
Pages : 108
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Category : Caribbean Area
Languages : en
Pages : 574
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Author: Sarah Elsie Lookofsky
Publisher:
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Category : Art
Languages : en
Pages : 288
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Book Description
