Mission in a Bottle

Mission in a Bottle PDF Author: Seth Goldman
Publisher: Crown Currency
ISBN: 0770437508
Category : Business & Economics
Languages : en
Pages : 285

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Book Description
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Mission in a Bottle

Mission in a Bottle PDF Author: Seth Goldman
Publisher: Crown Currency
ISBN: 0770437508
Category : Business & Economics
Languages : en
Pages : 285

Get Book Here

Book Description
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Bottled and Sold

Bottled and Sold PDF Author: Peter H. Gleick
Publisher: Island Press
ISBN: 1597265284
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
Water went from being a free natural resource to one of the most successful commercial products of the last one hundred years. That's a big story, and water is big business. Gleick exposes the true reasons we've turned to the bottle, from fear mongering by business interests and our own vanity to the breakdown of public systems and global inequities.

Bottled and Packaged Water

Bottled and Packaged Water PDF Author: Alexandru Grumezescu
Publisher: Woodhead Publishing
ISBN: 0128157046
Category : Technology & Engineering
Languages : en
Pages : 490

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Book Description
Bottled and Packaged Water, Volume Four in The Science of Beverages series, offers great perspectives on current trends in drinking water research, quality control techniques, packaging strategies, and current concerns in the field, thus revealing the most novel standards in the industry. As consumer demand for bottled and packaged water has increased, the need for scientists and researchers to understand how to analyze water quality, safety, and control are essential. This all-encompassing resource for research and development in this flourishing field covers everything from sensory and chemical composition, to materials and manufacturing. - Presents a detailed analysis and sensory characteristics of water to foster research and innovation - Provides the latest technological advancements and microbiological characterization methods in the field - Includes regulatory tools for beverage packaging to help industry personnel maintain compliance

Brand Culture and Identity

Brand Culture and Identity PDF Author: Information Reso Management Association
Publisher:
ISBN: 9781668430392
Category : Business & Economics
Languages : en
Pages : 532

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Book Description


Plastic Water

Plastic Water PDF Author: Gay Hawkins
Publisher: MIT Press
ISBN: 0262329530
Category : Technology & Engineering
Languages : en
Pages : 285

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Book Description
How and why branded bottles of water have insinuated themselves into our daily lives, and what the implications are for safe urban water supplies. How did branded bottles of water insinuate themselves into our daily lives? Why did water become an economic good—no longer a common resource but a commercial product, in industry parlance a “fast moving consumer good,” or FMCG? Plastic Water examines the processes behind this transformation. It goes beyond the usual political and environmental critiques of bottled water to investigate its multiplicity, examining a bottle of water's simultaneous existence as, among other things, a product, personal health resource, object of boycotts, and part of accumulating waste matter. Throughout, the book focuses on the ontological dimensions of drinking bottled water—the ways in which this habit enacts new relations and meanings that may interfere with other drinking water practices. The book considers the assemblage and emergence of a mass market for water, from the invention of the polyethylene terephthalate (PET) bottle in 1973 to the development of “hydration science” that accompanied the rise of jogging in the United States. It looks at what bottles do in the world, tracing drinking and disposal practices in three Asian cities with unreliable access to safe water: Bangkok, Chennai, and Hanoi. And it considers the possibility of ethical drinking, examining campaigns to “say no” to the bottle and promote the consumption of tap water in Canada, the United States, and Australia.

The Purpose of Business. Where Value meets Strategic Sustainable Development

The Purpose of Business. Where Value meets Strategic Sustainable Development PDF Author: Sophia von Petersdorff
Publisher: GRIN Verlag
ISBN: 3668771006
Category : Business & Economics
Languages : en
Pages : 100

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Book Description
Master's Thesis from the year 2018 in the subject Business economics - General, grade: 1,6, Blekinge Institute of Technology (Strategic Sustainability), language: English, abstract: The current global economic paradigm, centred on growth, is a significant barrier in the transition towards a sustainable society. Business-as-Usual companies operating within this paradigm are perceived to prosper at the expense of society and environment which is not viable on a finite planet. The need to rethink the purpose of business is inevitable as maximising shareholder value, has been deemed insufficient to create a sustainable society. This study aimed to explore: how business models can be used to create value that supports Strategic Sustainable Development. Previous research proposed that the concept of Business Models for Sustainability helps business place sustainability at the core of all consideration. A qualitative research was chosen for which we employed the Framework for Strategic Sustainable Development and combined a literature review with an investigation of three expert groups to answer our research question. Our findings showed that, compared to other value forms, system value is the most appropriate concept for businesses striving towards sustainable development. Based on our findings, six themes emerged that businesses need to address to accelerate the speed of change towards sustainability. To make a relevant contribution to the intended audience, a prototype has been developed based on our findings.

Revolution in a Bottle

Revolution in a Bottle PDF Author: Tom Szaky
Publisher: Penguin
ISBN: 9781591842507
Category : Biography & Autobiography
Languages : en
Pages : 212

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Book Description
While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquifies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertiliser is available in more than 3000 locations. Not just a thrilling entrepreneurial success story, Szaky argues for a new approach to business, in which every business should aspire to be good for people, the environment and profits. He shows how the first two goals can help the third. This book is printed on 100% recycled paper.

Springs and Bottled Waters of the World

Springs and Bottled Waters of the World PDF Author: Philip E. LaMoreaux
Publisher: Springer Science & Business Media
ISBN: 3642564143
Category : Science
Languages : en
Pages : 332

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Book Description
This book provides information about springs, mineral waters, and thermal waters used for municipal, industrial, and agricultural water supplies and the rapidly expanding bottled water industry. The role of springs is described for ancient civilizations, military campaigns and, in more recent times, for tourism and health spas. In addition, their source, occurrence, and methods for development and use are described. The book contains data obtained from major hydrogeologic databases and from leading hydrogeologists.

Federal Trade Commission Decisions

Federal Trade Commission Decisions PDF Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 1854

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Book Description


Wellsprings

Wellsprings PDF Author: Frank Chapelle
Publisher: Rutgers University Press
ISBN: 9780813536149
Category : Nature
Languages : en
Pages : 312

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Book Description
"Many people consider ground water deep beneath their feet as mysterious, perhaps even supernatural. To clarify matters, hydrogeologist Frank Chapelle has written a definitive history and science of subsurface water in his Wellsprings, a book both accessible to the lay reader while being filled with startling nuggets of information pleasing to the professional water scientist."--Donald Siegel, professor of earth sciences, Syracuse University "This book tells the story of bottled water in the United States in a highly readable and in-depth way, covering both the facts of the subject, and the persons and events that resulted in this now ubiquitous product."--Stephen C. Edberg, professor, Yale University Bottled water is a part of everyday life for millions of Americans. Per capita consumption in the United States now tops fifteen gallons per year with sales over $5 billion in 2002. Even as fuel prices climb, many people are still willing to pay more for a gallon of bottled water than they are for the equivalent in gasoline. At the same time, bottled water has become a symbol of refined taste and a healthy lifestyle. But despite its growing popularity, many people cannot quite put their finger on just why they prefer bottled water to the much less expensive tap variety. Some have a vague notion that bottled water is "healthier," some prefer the convenience and more consistent taste, and others are simply content to follow the trend. The fact is most people know very little about the natural beverage that they drink and enjoy. It is reasonable to wonder, therefore, just what differentiates bottled water from other water? Is it really better or healthier than tap water? Why is it that different brands seem to have subtle variations in taste? As Francis H. Chapelle reveals in this delightful and informative volume, a complex story of geology, hydrology, and history lies behind every bottle of spring water. The book chronicles the history of the bottled water industry in America from its beginnings in Europe hundreds of years ago to the present day. Subsequent chapters describe the chemical characteristics that make some waters desirable, and provide an overview of the geologic circumstances that produce them. Wellsprings explains how these geologic conditions vary throughout the country, and how this affects the kinds and quality of bottled water that are available. Finally, Chapelle shows how the bottled water industry uses this natural history, together with the perceived health benefits of spring waters, to market their products. Accessibly written and well illustrated, Wellsprings is both a revealing account and a user's guide to natural spring waters. Regardless of your drinking preference, this timely exploration will make your next drink of water refreshingly informed.