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Author: Nemesio Castillo
Publisher: Lulu.com
ISBN: 130070344X
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
The predominant view in economic theory until the crisis of the '70s, argued the great enterprise was the key player in the innovation process, this was conceived as an activity that unfolded in specific areas, with clear responsibilities and predetermined objectives. This operating structure of the innovative process was functional demand model that favored the standardization of production. The innovative process was developed predominantly by firms that had a domain oligopolistic market from which they made windfall with which financed the research and development activities. In this context, the role of SMEs in the innovation process is limited to covering the portion of the market that big companies left.
Author: Nemesio Castillo
Publisher: Lulu.com
ISBN: 130070344X
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
The predominant view in economic theory until the crisis of the '70s, argued the great enterprise was the key player in the innovation process, this was conceived as an activity that unfolded in specific areas, with clear responsibilities and predetermined objectives. This operating structure of the innovative process was functional demand model that favored the standardization of production. The innovative process was developed predominantly by firms that had a domain oligopolistic market from which they made windfall with which financed the research and development activities. In this context, the role of SMEs in the innovation process is limited to covering the portion of the market that big companies left.
Author: group of authors
Publisher: Czech Institute of Academic Education
ISBN: 8088203058
Category : Political Science
Languages : en
Pages : 420
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Book Description
International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Wanda J. Orlikowski
Publisher:
ISBN: 9781021176851
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Author: Linda L. Putnam
Publisher: SAGE Publications
ISBN: 1483309975
Category : Language Arts & Disciplines
Languages : en
Pages : 849
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Book Description
Organizational communication as a field of study has grown tremendously over the past thirty years. This growth is characterized by the development and application of communication perspectives to research on complex organizations in rapidly changing environments. Completely re-conceptualized, The SAGE Handbook of Organizational Communication, Third Edition, is a landmark volume that weaves together the various threads of this interdisciplinary area of scholarship. This edition captures both the changing nature of the field, with its explosion of theoretical perspectives and research agendas, and the transformations that have occurred in organizational life with the emergence of new forms of work, globalization processes, and changing organizational forms. Exploring organizations as complex and dynamic, the Handbook brings a communication lens to bear on multiple organizing processes.
Author: William Housley
Publisher: SAGE
ISBN: 1526486288
Category : Social Science
Languages : en
Pages : 113
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Book Description
In Digital Society: An Interactionist Perspective, William Housley explores the ways interactionist thinking contributes to our understanding of current trends and topics within digital sociology. Drawing on a range of aligned approaches, concepts and empirical studies, he explores how notions of self and presentation, action and agency, practical reason and interaction are of fundamental importance to our understanding of some of the emerging contours of digital society; inclusive of big data, social media, the social life of methods, algorithmic culture, ‘artificial intelligence’ and the pivot to voice. In doing so, Housley aims to demonstrate the enduring relevance of work associated with Goffman, Garfinkel and Sacks in understanding everyday digital social life. The book provides a range of insights into how sociology and social science continues to draw upon interactionism and aligned traditions such as ethnomethodology in making sense of the Interaction Order 2.0 and beyond.
Author: Patricia H. Thornton
Publisher: OUP Oxford
ISBN: 0191057363
Category : Psychology
Languages : en
Pages : 248
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Book Description
How do institutions influence and shape cognition and action in individuals and organizations, and how are they in turn shaped by them? Various social science disciplines have offered a range of theories and perspectives to provide answers to this question. Within organization studies in recent years, several scholars have developed the institutional logics perspective. An institutional logic is the set of material practices and symbolic systems including assumptions, values, and beliefs by which individuals and organizations provide meaning to their daily activity, organize time and space, and reproduce their lives and experiences. This approach affords significant insights, methodologies, and research tools, to analyze the multiple combinations of factors that may determine cognition, behaviour, and rationalities. In tracing the development of the institutional logics perspective from earlier institutional theory, the book analyzes seminal research, illustrating how and why influential works on institutional theory motivated a distinct new approach to scholarship on institutional logics. The book shows how the institutional logics perspective transforms institutional theory. It presents novel theory, further elaborates the institutional logics perspective, and forges new linkages to key literatures on practice, identity, and social and cognitive psychology. It develops the microfoundations of institutional logics and institutional entrepreneurship, proposing a set of mechanisms that go beyond meta-theory, integrating this work with macro theory on institutional logics into a cross-levels model of cultural heterogeneity. By incorporating current psychological understanding of human behaviour and linking it to sociological perspectives, it aims to provide an encompassing framework for institutional analysis, and to be an essential and accessible reference for scholars and advanced students of organizational behaviour, organization and management theory, business strategy, and cultural sociology.
Author: Fredrik Hacklin
Publisher: Springer Science & Business Media
ISBN: 3790819905
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
Driven by the fascination about dramatic structural and competitive changes within telecommunication and information technology in dustries during the past decade, the convergence phenomenon has increasingly gained my personal attention throughout my work and studies. Therefore, not entirely coincidentally, this book was written as the result of my doctoral research at ETH Zurich, which turned out to be a challenging, yet highly rewarding endeavor. However, this work would not have been possible without the enduring support of several people. First, I would like to express my gratitude to my thesis supervisor Prof. Fritz Fahrni, for providing me with the opportunity to conduct exciting research projects in close collaboration with industry, and for supporting me with solid guidance and advice all the way. Also, I would like to thank Dr. Christian Marxt, for urging me to pursue the chosen line of enquiry, as well as for his devoted coaching, both at ETH and at Stanford, both within and beyond of?ce hours. Furthermore, I am grateful to Prof. Georg von Krogh, for his encouraging feedback and valuable comments during various inspiring discussions.
Author: Andrew M Pettigrew
Publisher: SAGE
ISBN: 9780761964346
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
The Innovating Organization is a systematic, empirical study of the change in forms from traditional multi-divisional hierarchies to flatter, less rigid networks. The rich array of data generated by the eight current international case studies provides fresh insights into the network organization, and suggests new methodologies for organizational research. Coopers & Lybrand, BP, Unilever, Rabobank and Saab are amongst the companies surveyed.
Author: Stan Davis
Publisher: Capstone Publishing
ISBN: 9781841120829
Category : Information economy
Languages : en
Pages : 0
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Book Description
Get ready for a whole new world--a world of blur in which traditional boundaries between product and service, capital and people, buyer and seller, and real and virtual no longer apply. Stan Davis and Christopher Meyer have a front row seat to these tectonic changes and, in this groundbreaking book, they not only define the phenomenon but show businesses large and small how to thrive.
