Beyond the Game: Athletes, Events, Spectators and Venues in Sports Marketing PDF Download
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Author: Göker GÜLAY
Publisher: Turkuaz Kongre Organizasyonu Fuarcılık Yayıncılık Eğitim Turizm ve Ticaret Limited Şirketi
ISBN: 6256379683
Category : Language Arts & Disciplines
Languages : en
Pages : 99
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Book Description
Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an intellectual journey that dissects the intricate domain of sports marketing, navigating through essential basics, exploring the strategic use of social media, and delving into the fascinating realm of advertising in and through sports. Chapter 1 sets the stage by offering the foundational knowledge required to grasp the multifaceted nature of sports marketing. From understanding the institutional view of sport and its demand to distinguishing between marketing in sport and marketing through sport, this section lays the groundwork for our exploration. We examine the relationship between advertising and sports, conceptualize sport as a product in marketing, and delve into the role of athletes as key figures in sports marketing. Along the way, we uncover the power of sports celebrities in marketing communication and explore the intricate world of sports consumers. This section takes a dive into sports venues as advertising media, shedding light on their impact and effectiveness. It also discusses how sport events can be used to connect with target audiences, increase brand awareness and boost sales, as sport events present a significant marketing opportunity for businesses and organizations. It discusses a range of strategies and practices for marketing sport events within the framework of event planning and marketing communications. Advertising in and through sport is another important area of sports marketing since sport offers a powerful platform for advertising. Sport events, athletes and sports teams can be an effective way to reach a wide audience. In this context, the book discusses the basics of advertising in and through sport. Chapter 2 turns our attention to the dynamic realm of social media in sports marketing. In an era where digital connectivity reigns supreme, the strategic use of social media is a game-changer. We scrutinize the risks involved in leveraging social media in sports marketing and delve into strategic approaches. This includes an exploration of academic studies on strategic social media use, the concept of relationship marketing in sports, and the art of sports relationship marketing through social media. Social media is becoming an increasingly important tool for sports marketing. It offers a powerful platform that businesses and organizations can use to connect with their target audiences, increase brand awareness and drive sales. This book aims to provide a comprehensive guide on how social media can be used for sports marketing, covering topics such as developing a social media strategy, content creation and social media analytics. This book is designed to cater to a diverse audience. Scholars in the field of communication and media will find rich insights into the evolving dynamics of sports marketing. Professional marketers will discover practical strategies for harnessing the power of social media in their campaigns, while students passionate about sports marketing and advertising will find a comprehensive foundation for their future endeavors. May this book serve as a beacon of knowledge and inspiration as you navigate the dynamic and thrilling world of sports marketing.
Author: Göker GÜLAY
Publisher: Turkuaz Kongre Organizasyonu Fuarcılık Yayıncılık Eğitim Turizm ve Ticaret Limited Şirketi
ISBN: 6256379683
Category : Language Arts & Disciplines
Languages : en
Pages : 99
Get Book Here
Book Description
Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an intellectual journey that dissects the intricate domain of sports marketing, navigating through essential basics, exploring the strategic use of social media, and delving into the fascinating realm of advertising in and through sports. Chapter 1 sets the stage by offering the foundational knowledge required to grasp the multifaceted nature of sports marketing. From understanding the institutional view of sport and its demand to distinguishing between marketing in sport and marketing through sport, this section lays the groundwork for our exploration. We examine the relationship between advertising and sports, conceptualize sport as a product in marketing, and delve into the role of athletes as key figures in sports marketing. Along the way, we uncover the power of sports celebrities in marketing communication and explore the intricate world of sports consumers. This section takes a dive into sports venues as advertising media, shedding light on their impact and effectiveness. It also discusses how sport events can be used to connect with target audiences, increase brand awareness and boost sales, as sport events present a significant marketing opportunity for businesses and organizations. It discusses a range of strategies and practices for marketing sport events within the framework of event planning and marketing communications. Advertising in and through sport is another important area of sports marketing since sport offers a powerful platform for advertising. Sport events, athletes and sports teams can be an effective way to reach a wide audience. In this context, the book discusses the basics of advertising in and through sport. Chapter 2 turns our attention to the dynamic realm of social media in sports marketing. In an era where digital connectivity reigns supreme, the strategic use of social media is a game-changer. We scrutinize the risks involved in leveraging social media in sports marketing and delve into strategic approaches. This includes an exploration of academic studies on strategic social media use, the concept of relationship marketing in sports, and the art of sports relationship marketing through social media. Social media is becoming an increasingly important tool for sports marketing. It offers a powerful platform that businesses and organizations can use to connect with their target audiences, increase brand awareness and drive sales. This book aims to provide a comprehensive guide on how social media can be used for sports marketing, covering topics such as developing a social media strategy, content creation and social media analytics. This book is designed to cater to a diverse audience. Scholars in the field of communication and media will find rich insights into the evolving dynamics of sports marketing. Professional marketers will discover practical strategies for harnessing the power of social media in their campaigns, while students passionate about sports marketing and advertising will find a comprehensive foundation for their future endeavors. May this book serve as a beacon of knowledge and inspiration as you navigate the dynamic and thrilling world of sports marketing.
Author: Sam Fullerton
Publisher: SAGE Publications
ISBN: 1948426447
Category : Business & Economics
Languages : en
Pages : 624
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Book Description
Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Author: Windy Dees
Publisher: Human Kinetics
ISBN: 1492594628
Category : Sports
Languages : en
Pages : 490
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Book Description
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Author: Michael J. J. Fetchko
Publisher: Taylor & Francis
ISBN: 1003819508
Category : Business & Economics
Languages : en
Pages : 527
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Book Description
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.
Author: Linda E. Swayne
Publisher: SAGE Publications
ISBN: 1506320376
Category : Business & Economics
Languages : en
Pages : 1960
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Book Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author: Jonathan M. Casper
Publisher: Routledge
ISBN: 1134710100
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including: Facilities Finance and accounting Leadership Marketing, communication and digital media Operations Stakeholder relations Strategic planning Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
Author: George Foster
Publisher: Routledge
ISBN: 1317419308
Category : Sports & Recreation
Languages : en
Pages : 521
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Book Description
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
Author: Stacey Hall
Publisher: Human Kinetics
ISBN: 1492583014
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
Though spectator and player security has always been a priority for sport and facility managers at all levels, large-scale threats such as terrorism or natural disasters have become even more critical management concerns. Proactive sport and facility managers understand the role they must take in working with local law enforcement, contracted security personnel, and their own employees to adequately plan for and respond to threats—both manmade and natural. Security Management for Sports and Special Events: An Interagency Approach to Creating Safe Facilities presents a systematic approach to stadium and venue security. Unlike traditional risk management books that present guidelines to promote safety and discourage litigation in sport and recreation settings, Security Management for Sports and SpecialEvents deals specifically with natural disasters, terrorism, crowd control problems, and other large-scale threats. As sport and facility managers seek to broaden their building management capabilities, this text offers detailed guidance in improving the quality, coordination, and responsiveness of security protocols within their facilities. With this text, sport and facility managers examine the concerns and challenges to security and emergency planning for both sport and non-sport events held at their facilities. Security Management for Sports and Special Events offers an organized explanation of event security to support the planning, implementation, and communication of security and emergency plans to staff and game-day hires as well as the assessment of emergency preparation. Drawing on numerous examples from both in and out of sport, readers will consider the challenges, solutions, best practices, and prescriptions for coordinating the efforts of staff, law enforcement, and security personnel. Readers will find an array of tools that assist in understanding and implementing the material presented: •Case studies at the end of each chapter and “Lessons Learned” sections that summarize and apply the information to a real-world scenario •Chapter goals and application questions that provide a clear map for the chapter and promote critical thinking of the issues •Sidebars throughout the text that provide examples of important current issues in sport and event security management •Reproducible checklists, forms, and additional resources that help in designing and implementing plans •More than 20 appendix items, including key guidelines, checklists, and needs assessments Emphasizing interagency development and a team approach to sport event security management, Security Managementfor Sports and Special Events allows sport and facility managers to lessen risk, control insurance costs, and uphold the integrity of their facilities through security management procedures. The text is developed according to the requirements of the Department of Homeland Security’s National Incident Management System (NIMS) and serves as the manual for managers seeking to achieve the SESA Seal of Approval offered by the University of Southern Mississippi’s National Center for Spectator Sports Safety and Security (NCS4). Developed by the authors and the only dedicated research facility for sport security management, NCS4 is on the cutting edge of researching and assessing game-day operations for security and crisis management. Security Management for Sports and Special Events is a practical resource for identifying and managing potential threats to fans’ and players’ safety. With proper protocols in place and a coordinated response, sport and facility professionals can ensure the safety of participants and spectators from terrorism, natural disasters, and other potential encounters.
Author: John A. Davis
Publisher: Edward Elgar Publishing
ISBN: 1782549277
Category : Sports & Recreation
Languages : en
Pages : 416
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Book Description
This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports
Author: Lynn R. Kahle
Publisher: Routledge
ISBN: 1136917926
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
