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Author: McCarthy
Publisher: Irwin Professional Publishing
ISBN: 9780256100327
Category :
Languages : en
Pages :
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Author: McCarthy
Publisher: Irwin Professional Publishing
ISBN: 9780256100327
Category :
Languages : en
Pages :
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Author: E. Jerome McCarthy
Publisher: Richard d Irwin
ISBN: 9780256242058
Category :
Languages : en
Pages :
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Author: Edmund Jerome McCarthy
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author: William D. Perreault (Jr.)
Publisher: McGraw-Hill Companies
ISBN: 9780075610311
Category : Marketing
Languages : en
Pages : 0
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Author: Edmund Jerome McCarthy
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1998
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Author: McCarthy
Publisher: Irwin Professional Publishing
ISBN: 9780256188370
Category :
Languages : en
Pages :
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Author: William D. Perreault (Jr.)
Publisher: Irwin/McGraw-Hill
ISBN: 9780072864700
Category : Business & Economics
Languages : en
Pages : 228
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Author: Siegel
Publisher: Irwin Professional Publishing
ISBN: 9780256204766
Category : Business & Economics
Languages : en
Pages : 244
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Author: Rose Leahy
Publisher: SAGE
ISBN: 1529786533
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era – this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.
Author: William D. Perreault
Publisher: Richard d Irwin
ISBN: 9780256240351
Category :
Languages : en
Pages :
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