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Author: Atte Sallamo
Publisher: BoD - Books on Demand
ISBN: 9528036562
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses. This method has yielded Return on Investment ranging from 324%, to 647% in B2B ROI, all the way up to 900% and beyond in pure profit. What I am describing here is not an alien result, but one your B2B company gets to experience (and should expect) once you get in place this framework that awaits you inside these covers. The process: 1) Find your ideal high-value clients. 2) UNIFY & ALIGN your revenue operations. 3) EXECUTE! Conquer your B2B profit & REVENUE GOALS. The proof and power of this process you'll come to experience firsthand on your own company's balance sheet. How is this possible? In all simplicity, we focus on what matters. on those SPECIFIC revenue-critical actions that scale (80/20 principle in action). We amplify them to work in your favor! Identifying your high-value audience, aligning marketing & sales, data-driven leadership, and the Account-Based orchestration of it all. Once you'll come to graduate from this curriculum, your business has a crystal clear understanding on where to place the energy of your enterprise so it yields the kind of growth that others will envy. This we'll do together by hand-picking the correct alignment processes, leadership practices, and measurement models for your business from the basket that this book is. ...For growth happens when the conditions inside your company support it. That's when you'll conquer your quarterly goals, deliver on your OKRs, and provide measurable (and fresh) revenue inflows that land on the balance sheet fueling your entire business. LEARN ABOUT: Rev Ops roadmap, Team structure, & Leadership.
Author: Atte Sallamo
Publisher: BoD - Books on Demand
ISBN: 9528036562
Category : Business & Economics
Languages : en
Pages : 464
Get Book Here
Book Description
This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses. This method has yielded Return on Investment ranging from 324%, to 647% in B2B ROI, all the way up to 900% and beyond in pure profit. What I am describing here is not an alien result, but one your B2B company gets to experience (and should expect) once you get in place this framework that awaits you inside these covers. The process: 1) Find your ideal high-value clients. 2) UNIFY & ALIGN your revenue operations. 3) EXECUTE! Conquer your B2B profit & REVENUE GOALS. The proof and power of this process you'll come to experience firsthand on your own company's balance sheet. How is this possible? In all simplicity, we focus on what matters. on those SPECIFIC revenue-critical actions that scale (80/20 principle in action). We amplify them to work in your favor! Identifying your high-value audience, aligning marketing & sales, data-driven leadership, and the Account-Based orchestration of it all. Once you'll come to graduate from this curriculum, your business has a crystal clear understanding on where to place the energy of your enterprise so it yields the kind of growth that others will envy. This we'll do together by hand-picking the correct alignment processes, leadership practices, and measurement models for your business from the basket that this book is. ...For growth happens when the conditions inside your company support it. That's when you'll conquer your quarterly goals, deliver on your OKRs, and provide measurable (and fresh) revenue inflows that land on the balance sheet fueling your entire business. LEARN ABOUT: Rev Ops roadmap, Team structure, & Leadership.
Author: Brian Burns
Publisher: Brian Burns
ISBN:
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick
Author: Étienne Garbugli
Publisher: Étienne Garbugli
ISBN: 1778074006
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Author: Martin Giese
Publisher: Matthias Hilpert
ISBN: 3982298113
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis
Author: Brian Burns
Publisher: McGraw Hill Professional
ISBN: 0071639683
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Author: Justin Michael
Publisher: HarperCollins Leadership
ISBN: 1400226538
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results. In Tech-Powered Sales, Michael and Hughes share helpful advice that:? Reveal the techniques that enable you to break through with difficult to reach buyers Teach you how sales technologies can be employed for maximum benefit by raising your TQ Enable you to make the jump from being a beginner to a superuser within your sales team Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you!
Author: Michael Humblet
Publisher: Die Keure Publishing
ISBN: 904863993X
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going all out with your company brand, but you’ve neglected to hone your own. But the first thing your business needs to grow, is you. If you feel like there is way more potential than you are currently leveraging, this book is for you. It is for those wanting to scale their business. For those sitting on a great idea with nowhere to go next. For those experts looking for ways to share the knowledge. For those corporate execs who need to find the next competitive edge. And for those who simply want to find another career path. It is time your prospects, future customers, investors or employer got to know you. Fix this basic flaw of remaining under the radar. With the insights in this book, you’ll set out your strategy and create content. Not just any content, but content that matters. Content that makes you tick and brings you the right contacts. Build your thought leadership and leverage it as a mechanism to scale your business—starting with yourself. À PROPOS DE L'AUTEUR Michael Humblet is obsessed with designing, building, training and scaling sales machines and marketing teams. Twenty years into his sales leadership career, he realised something that stopped him dead in his tracks. Growing a business is not about scaling the sales, it’s about scaling you as a person. Today, Humblet shares what he knows. He started a consulting and training business, climbs the stage as a public speaker every week of the year, founded The School of Sales and The House of Spark, and has helped over 1000 businesses to scale
Author: Anthony Iannarino
Publisher: Penguin
ISBN: 0735211701
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
“Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\
Author: Yaagneshwaran Ganesh
Publisher: Notion Press
ISBN: 1648926207
Category : Business & Economics
Languages : en
Pages : 86
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Book Description
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.
Author: Paul Cash
Publisher: Practical Inspiration Publishing
ISBN: 1788602501
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
