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Author: Urs E. Gattiker
Publisher: Springer Science & Business Media
ISBN: 1461436036
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Author: Urs E. Gattiker
Publisher: Springer Science & Business Media
ISBN: 1461436036
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Author: Peter R. Scott
Publisher: John Wiley & Sons
ISBN: 1118063716
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Author: Paula Ladenburg Land
Publisher: XML Press
ISBN: 1492002003
Category : Computers
Languages : en
Pages : 190
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Book Description
Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Author: Urs E Gattiker
Publisher: Chandos Publishing
ISBN: 9781843347453
Category : Computers
Languages : en
Pages : 0
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Book Description
Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional 'shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.
Author: Richard N. Landers
Publisher: Springer
ISBN: 3319299891
Category : Psychology
Languages : en
Pages : 376
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Book Description
This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.
Author: Emi Moriuchi
Publisher: Emerald Group Publishing
ISBN: 1838671757
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.
Author: Tracy L. Tuten
Publisher: SAGE
ISBN: 1529738016
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
Author: Michael Gregg
Publisher: Pearson IT Certification
ISBN: 0134757092
Category : Computers
Languages : en
Pages : 778
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Book Description
This is the eBook version of the print title. Note that the eBook may not provide access to the practice test software that accompanies the print book. Learn, prepare, and practice for CISA exam success with this Cert Guide from Pearson IT Certification, a leader in IT certification learning. Master CISA exam topics Assess your knowledge with chapter-ending quizzes Review key concepts with exam preparation tasks Certified Information Systems Auditor (CISA) Cert Guide is a best-of-breed exam study guide. World-renowned enterprise IT security leaders Michael Gregg and Rob Johnson share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. The book presents you with an organized test preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly. Review questions help you assess your knowledge, and a final preparation chapter guides you through tools and resources to help you craft your final study plan. Well-regarded for its level of detail, assessment features, and challenging review questions and exercises, this study guide helps you master the concepts and techniques that will allow you to succeed on the exam the first time. The study guide helps you master all the topics on the CISA exam, including: Essential information systems audit techniques, skills, and standards IT governance, management/control frameworks, and process optimization Maintaining critical services: business continuity and disaster recovery Acquiring information systems: build-or-buy, project management, and development methodologies Auditing and understanding system controls System maintenance and service management, including frameworks and networking infrastructure Asset protection via layered administrative, physical, and technical controls Insider and outsider asset threats: response and management
Author: Paula Ladenburg Land
Publisher: XML Press
ISBN: 1937434834
Category : Computers
Languages : en
Pages : 219
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Book Description
The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. This edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, incorporating audits as part of ongoing governance, and much more. New in this edition are chapters on auditing social media channels, apps, brand/messaging, content structure, and accessibility. Also new in this edition are case studies from industry professionals who share their audit experiences and outcomes. Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. The audit process begins with a data-rich inventory and layers in a qualitative assessment, empowering content owners and business stakeholders to make informed decisions. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies. Content Audits and Inventories: A Handbook for Content Analysis is a must-read for content professionals seeking to improve their content management strategy.
Author: Mia Mahmudur Rahim
Publisher: Springer
ISBN: 3319158384
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
This book takes the concept of social audit and lifts it beyond the role of functioning largely as a management tool. The book proposes a system in which social audit is regulated so as to provide a mechanism for effectively promoting corporate accountability in society. Taking this as its theme, this book provides both a conceptual explanation of the developmental perspectives of social audit regulation and empirical evidence of the impact of social audit practice from different parts of the world. It is the first book to explore the issues and challenges related to the development of effective social audit regulation.
