Attitude Toward the Online Advertising Format PDF Download
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Author: Kelli Suzanne Burns
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
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Book Description
Author: Kelli Suzanne Burns
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
Get Book Here
Book Description
Author: Kelli Burns
Publisher:
ISBN: 9780530001470
Category : History
Languages : en
Pages : 286
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Book Description
Dissertation Discovery Company and University of Florida are dedicated to making scholarly works more discoverable and accessible throughout the world. This dissertation, "Attitude Toward the Online Advertising Format" by Kelli Suzanne Burns, was obtained from University of Florida and is being sold with permission from the author. A digital copy of this work may also be found in the university's institutional repository, IR@UF. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation.
Author: Shirley A. Cox
Publisher:
ISBN:
Category : Internet advertising
Languages : en
Pages : 244
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Book Description
"The predicted growth of advertising in online social networks and the cluttered online advertising environment dictates that the advertising industry be concerned about how online social network members view online advertising formats. The question this research seeks to answer is what are the attitudes of online social network members toward online advertising formats in their online social networks? The findings indicate that the leader board, blogs, video, brand page, and brand channel formats are perceived to have the most positive attributes. Pop-ups, expandable and floating ads were perceived to have the most negative attributes. The findings also introduce a new attribute that influences attitude, placement. The research presents several implications for advertisers and identifies areas for future research."--Abstract.
Author: Shelly Rodgers
Publisher: Taylor & Francis
ISBN: 1317225465
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Author: Jan W. Wiktor
Publisher: Routledge
ISBN: 1000454037
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies’ moral hazard strategies and their consequences – e-consumers’ adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.
Author: Zhu Zhu
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
Internet advertising was the booming advertising media in China in 2004 that year, the size of China online advertising market reached 3.17 billion RMB, which increased 73.9% from 1.82 billion in 2003. in July 2005, China's population of Internet users surpassed 100 million, making the country the second largest online population in the world next to the United States. Banner ad is the most popular online advertising format. The other common formats are the video ad, flash ad, animation ad, email ad and text ad. This study intends to make people understand more about the relationship between motivation and the Internet users' attitude towards advertising formats. A total of 100 college students in China who are Internet users were selected for this study. The researcher uses four real ads to test the hypothesis. Those ads contain different characteristics of ad formats, which can test the relationship between motivation and ad variables. Data collection was done in Qingdao, China by using an Internet laboratory. The researcher conveniently selected 100 college students from Ligong University of Qingdao. The researcher let them browse the ads and then answered the questionnaires. The finding shows that there is a significant relationship between information motivation Internet users and the selected ad formats.
Author: Beatriz Feijoo
Publisher: Springer Nature
ISBN: 3031557360
Category :
Languages : en
Pages : 173
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Book Description
Author: Nuno Martins
Publisher: Springer Nature
ISBN: 3030758672
Category : Architecture
Languages : en
Pages : 447
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Book Description
This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter “Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author: Hanafizadeh, Payam
Publisher: IGI Global
ISBN: 1466608862
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Author: Harish Gautam
Publisher: LAP Lambert Academic Publishing
ISBN: 9783838371511
Category : Advertising
Languages : en
Pages : 184
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Book Description
Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The prospective consumer is heavily dependent on the media and might remain intact if his attitude is negative towards the media selected. An advertising model has been developed to help advertisers.
