Author: Ann Pegoraro
Publisher:
ISBN: 9781526437372
Category : Athletes
Languages : en
Pages :
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Book Description
This case study investigated athletes' use of a specific social-media platform--Twitter. Social media are a rising force in marketing and have been fully embraced by the sport industry, with teams, leagues, coaches, athletes, and managers establishing presences. Primarily these presences have been focused on Twitter, a microblogging site that allows users to post their personal thoughts in 140 characters or less. Athletes, in particular, have engaged in tweeting at a fast pace, which raises the question, What are they saying? This case study investigated the tweets of athletes over a 7-d period in an attempt to answer that question. The findings indicate that athletes are talking predominantly about their personal lives and responding to fans' queries through Twitter. The results indicate that Twitter is a powerful tool for increasing fan-athlete interaction.
Author: Christine Foster
Publisher:
ISBN:
Category : Communication in sports
Languages : en
Pages : 80
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Book Description
"The research reveals the differences in audience perceived credibility between an athlete's tweets and a sports reporter's story. Because audiences are drawn to Twitter accounts of athletes, the reporters' sources have become their competition. The study also investigates the difference between how often audiences choose Twitter over a reporter's story to obtain their sports news. A survey of RIT students measured how often participants obtain sports news from sports reporters' print or online stories and athletes' personal Twitter accounts. The audience's perceived credibility of the sources was also measured. Findings suggest audiences choose online articles as their source for sports news although heavy sports fans also use Twitter. Overall, sports reporters are perceived as more credible."--Abstract.
Author: Kobe Bryant
Publisher: Granity Studios
ISBN: 1949520080
Category : Juvenile Fiction
Languages : en
Pages : 382
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Book Description
#1 New York Times Bestseller From the mind of basketball legend, Academy Award–winning, and New York Times–bestselling storyteller Kobe Bryant comes a new tale of finding your strength against all odds. Set in an alternate classical world dominated by sports and a magical power called grana, Epoca: The Tree of Ecrof is the story of two children: the lowly born Rovi and the crown princess Pretia who uncover and battle terrible evil and discover their inner strength along the way. Epoca: The Tree of Ecrof takes place at the most elite sports academy in the land, where the best child-athletes are sent to hone their skills. When Rovi and Pretia arrive, each harboring a secret about themselves, they begin to suspect that something evil is at play at the school. In the course of their first year, they must learn to master their grana in order to save the world from dark forces that are rising.
Author: Brandi Watkins
Publisher: Rowman & Littlefield
ISBN: 1498540066
Category : Language Arts & Disciplines
Languages : en
Pages : 149
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Book Description
A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.
Author: Kristina Netzler
Publisher:
ISBN:
Category :
Languages : en
Pages : 58
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Book Description
Celebrity as a practice on Twitter is a new theory defined as the appearance and performance of 'backstage' access by celebrity practitioners, referred to as professional athletes in this study, through affiliation, intimacy, authenticity and sincerity, and fan maintenance (Markwick & boyd, 2011). Previous studies have examined professional athletes' use of Twitter to build their brands (Parmentier & Fischer, 2012; Fischer, Smith & Yongjian, 2012; Yan, 2011), however none have examined their use of celebrity as a practice on Twitter. This study served to extend previous research by using a content analysis to examine how professional athletes can practice celebrity to build their brands through both user-generated content and linguistic tools used on Twitter. Descriptive statistics including Chi Square tests, t-tests, and Pearson Correlation tests were used to satisfy the objectives of this study. A key finding from this study was both NBA players and WNBA players practice celebrity on Twitter through user-generated content and linguistics tools. However, the specific type of user-generated content shared and the specific linguistic tools used to share that content varied. This study found that NBA players are followed 122 times more than WNBA players suggesting popularity differentials between male and female professional athletes exist both offline and online. Interestingly for both NBA players and WNBA players, no correlation was found between number of followers versus the number following, total number of tweets, tweeting frequency, and total number of linguistics tools used.
Author: Gashaw Abeza
Publisher: Taylor & Francis
ISBN: 1003815936
Category : Sports & Recreation
Languages : en
Pages : 211
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Book Description
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Author: Barry Brummett
Publisher: Routledge
ISBN: 1317918371
Category : Language Arts & Disciplines
Languages : en
Pages : 327
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Book Description
This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the question, How is identity engaged in the performance and spectatorship of sports? Defining sports as the whole range of mediated professional sports, and considering actual participation in sports, the chapters herein address a varied range of ways in which sports as a cultural entity becomes a site for the creation and management of symbolic components of identity. Originating in the New Agendas in Communication symposium sponsored by the University of Texas College of Communication, this volume provides contemporary explorations of sports and identity, highlighting the perspectives of up-and-coming scholars and researchers. It has much to offer readers in communication, sociology of sport, human kinetics, and related areas.
Author: Jeffrey Kegan Haeger
Publisher:
ISBN:
Category : Athletes in mass media
Languages : en
Pages : 53
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Book Description
In recent years many elite professional athletes have been criticized in the media for questionable on and off the field behavior. How these athletes use social media to reframe or repair their public images was the focus of this research. Research on social media has grown in recent years, but still remains relatively shallow, making the strong correlation between social media and sport the ideal breeding ground for this exploratory research. This study confined social media use to the way in which two purposefully selected professional athletes - Tiger Woods and Lance Armstrong - use Twitter to self-present and directly communicate with their followers. A quantitative content analysis was conducted to collect data for this research. To quantify the information, 592 Tweets were coded and then analyzed using SPSS. Previous literature (Dittmer, 2010; Hambrick, Frederick & Sanderson, 2013) suggested heavily scrutinized professional athletes used Twitter to promote a personal brand and challenge competing media narratives, in turn compromising the media's role as agenda setter (Cohen, 1963). According to Cassidy (2006), such athletes are overriding the journalist's traditional role as gatekeeper, thus redefining selective exposure's impact in today's changing media landscape (Messing & Westwood, 2012). This study found that elite professional athletes are using this new flow of information to promote images of self that bypass media misrepresentation (Goffman, 1959). This research further concluded that such athletes use Twitter to unhinge their images from the association of negative press, but in fundamentally different ways. --Page iv.
Author: Brian P. Dunleavy
Publisher:
ISBN:
Category :
Languages : en
Pages : 88
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Book Description
It has been well documented that professional athletes have been actively using Twitter to communicate directly with each other and their fans; however, relatively little media and/or mass communications research has explored the effect this direct communication channel has had on the role of journalists who cover these athletes. Traditionally, sports reporters have served in a gatekeeping role, deciding what news and information is worthy of coverage on the beat. The present study sought to assess how, if at all, sports reporters covering the four major U.S. sports -- baseball, basketball, football, and hockey -- are using the Twitter feeds of athletes in their coverage and what, if any, impact the Twitter presence of athletes has had on their role as gatekeepers. A search of sports beat coverage in eight daily newspapers during a one-month period yielded a total of 74 articles in which the Twitter feed of an athlete was used as a news source. A textual analysis of these articles revealed that tweets are used in place of quotes when an interview is not possible, as a source of breaking news about the athlete and/or his team, as the genesis of a story, and to gauge public sentiment toward an athlete. Interviews with 20 of the sports reporters covering the four major sports at the eight newspapers and five of the editors at these outlets confirmed these uses. Respondents also acknowledged that Twitter has enabled athletes to communicate directly with their fans without involving the traditional sports media. However, most the respondents also noted that the limitations of the medium kept their roles as reporters relevant to the fan/reader.
Author: Wayne Finke
Publisher: Lulu.com
ISBN: 1387589717
Category : Education
Languages : en
Pages : 374
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Book Description
This is a publication of the American Society of Geolinguistics that celebrates its 52nd anniversary and covers a wide range of geolinguistics related topics. The editors in chief are Wayne Finke and Hikaru Kitabayashi. Its co-editors are Marcelline Block, Alan Hauk, Thomas Muzart, Hakeem Habdul Sule, Michio Tajima, and Yongsheng Zhang.
