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Author: Jorge Duarte
Publisher:
ISBN: 9788597014648
Category : Business & Economics
Languages : pt-BR
Pages : 0
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Book Description
Atualizada com o que há de mais recente na comunicação organizacional e produzido por alguns dos mais importantes pesquisadores, professores e profissionais atuantes em jornalismo e comunicação corporativa, esta nova edição ganha três novos capítulos: Gestão da terceirização, Gestão das mídias sociais em assessoria de imprensa e Curadoria de conteúdo. A obra apresenta a história da assessoria de imprensa no Brasil, Estados Unidos e Europa, além de seus fundamentos teóricos e técnicas. Traz também a abordagem de temas específicos, como media training, planejamento, imagem corporativa, notícia institucional, imprensa e organizações, ética, mídias sociais, produtos e serviços de uma assessoria, release, publicações empresariais, relacionamento fonte, jornalista e assessor de imprensa, além de gerenciamento de crises – assuntos que colaboram na tarefa de desvendar a riqueza de possibilidades de atuação de uma assessoria de imprensa eficaz e da comunicação nas organizações. Com mais de 15 mil exemplares vendidos desde sua primeira edição, lançada em 2002, todos os recursos financeiros foram doados a uma instituição beneficente. Ao longo desse período, a obra também se tornou referência no ensino e na prática profissional e foi utilizada como referência em dezenas, talvez centenas de concursos públicos. Livro recomendado para estudantes, professores, pesquisadores, profissionais e todos aqueles interessados em comunicação organizacional ou que precisam interagir com jornalistas.
Author: Jorge Duarte
Publisher:
ISBN: 9788597014648
Category : Business & Economics
Languages : pt-BR
Pages : 0
Get Book Here
Book Description
Atualizada com o que há de mais recente na comunicação organizacional e produzido por alguns dos mais importantes pesquisadores, professores e profissionais atuantes em jornalismo e comunicação corporativa, esta nova edição ganha três novos capítulos: Gestão da terceirização, Gestão das mídias sociais em assessoria de imprensa e Curadoria de conteúdo. A obra apresenta a história da assessoria de imprensa no Brasil, Estados Unidos e Europa, além de seus fundamentos teóricos e técnicas. Traz também a abordagem de temas específicos, como media training, planejamento, imagem corporativa, notícia institucional, imprensa e organizações, ética, mídias sociais, produtos e serviços de uma assessoria, release, publicações empresariais, relacionamento fonte, jornalista e assessor de imprensa, além de gerenciamento de crises – assuntos que colaboram na tarefa de desvendar a riqueza de possibilidades de atuação de uma assessoria de imprensa eficaz e da comunicação nas organizações. Com mais de 15 mil exemplares vendidos desde sua primeira edição, lançada em 2002, todos os recursos financeiros foram doados a uma instituição beneficente. Ao longo desse período, a obra também se tornou referência no ensino e na prática profissional e foi utilizada como referência em dezenas, talvez centenas de concursos públicos. Livro recomendado para estudantes, professores, pesquisadores, profissionais e todos aqueles interessados em comunicação organizacional ou que precisam interagir com jornalistas.
Author: Ana Viale Moutinho
Publisher:
ISBN: 9788522432615
Category : Digital media
Languages : pt-BR
Pages : 411
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Book Description
Author: Beatrice Dernbach
Publisher: Manipal Universal Press
ISBN: 9388337107
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
Free and fair media are at the heart of any democratic set up. A thriving field of journalism and zealous and ethical journalists in that sense become torch bearers of a brighter and promising tomorrow. In this light, the status of journalists, the most important actors in the field becomes increasingly important as a matter of study. They act as gatekeepers of information that is flooding in the era of new media, a wave that is not so new anymore. Their roles remain intact and even becomes prominent in the chaos of many-to-many communication. Not concentrating on specific countries, selected contributions in the book reflect on the developments of media and journalism education across different countries. Introducing the book with an overview about the state-of-the-art of journalism education and the research on a meta level, the book moves on to talk about media studies in the Asian countries and in Arab world, the African States and Brazil. This book is an interesting read for all those who care about a vital media landscape and an open democratic society. The recent economic and social developments present both opportunities and risks for journalism. Freedom of expression and freedom of press, even in democratic countries, are under pressure. This book provides an international perspective on the different aspects of journalism – the situation in which journalists work, their working conditions, educational backgrounds, struggles and successes. It is aimed at an international public interested in the field of journalism and freedom of speech. It addresses journalists, trainers and academics. Furthermore, institutions in the field of development cooperation, education or cultural policy and cultural education are the focus of this work. Though the book is focused on journalism and journalism education in developing countries, contributions are from across the globe.
Author: Darren Lilleker
Publisher: Taylor & Francis
ISBN: 1040175473
Category : Political Science
Languages : en
Pages : 506
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Book Description
The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years. Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments. The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.
Author: Rozália Del Gáudio
Publisher: Aberje Editorial
ISBN: 658683127X
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
The authors wrote an essential handbook for good leadership by linking theories of communication with employees and communicators' testimonials from around the world to their practice of years of work in organizations. In addition, they convey the message that, in these new times, free, direct, open and multidirectional communication is the best way to humanize labor relations. It is this communication that transforms all leaders and employees into agents who move in the same direction, pursuing the same goals of success. This book inspires us to say that being strategic, today, is being dialogical.
Author: Antoine Acker
Publisher: Cambridge University Press
ISBN: 1107197422
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
The first history of the German multinational's resounding failure in its global development project of a cattle ranch in the Brazilian Amazon.
Author: Antoine Acker
Publisher: Cambridge University Press
ISBN: 1108190731
Category : History
Languages : en
Pages : 329
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Book Description
From 1973 to 1987, Volkswagen's (VW) 140,000 hectare 'pioneer' cattle ranch on the Amazon frontier laid bare the limits of capitalist development. These limits were not only economic, with the core management of a multinational company engaged in the 'integration' of an extreme world periphery, but they were also legal and ethical, with the involvement of indentured labor and massive forest burning. Its physical limits were exposed by an unpredictable ecosystem refusing to submit to VW's technological arsenal. Antoine Acker reveals how the VW ranch, a major project supported by the Brazilian military dictatorship, was planned, negotiated, and eventually undone by the intervention of internationally connected actors and events.
Author: Alain Degenne
Publisher: SAGE
ISBN: 1446226190
Category : Social Science
Languages : en
Pages : 260
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Book Description
This first-rate introduction to the study of social networks combines a hands-on manual with an up-to-date review of the latest research and techniques. The authors provide a thorough grounding in the application of the methods of social network analysis. They offer an understanding of the theory of social structures in which social network analysis is grounded, a summary of the concepts needed for dealing with more advanced techniques, and guides for using the primary computer software packages for social network analysis.
Author: Hugo Segawa
Publisher: Springer Science & Business Media
ISBN: 146145431X
Category : Architecture
Languages : en
Pages : 276
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Book Description
Architecture of Brazil: 1900-1990 examines the processes that underpin modern Brazilian architecture under various influences and characterizes different understandings of modernity, evident in the chapter topics of this book. Accordingly, the author does not give overall preference to particular architects nor works, with the exception of a few specific works and architects, including Warchavchik, Niemeyer, Lucio Costa, and Vilanova Artigas.
Author: Jim Storr
Publisher: A&C Black
ISBN: 1441179372
Category : History
Languages : en
Pages : 399
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Book Description
Warfare is hugely important. The fates of nations, and even continents, often rests on the outcome of war and thus on how its practitioners consider war. The Human Face of War is a new exploration of military thought. It starts with the observation that much military thought is poorly developed - often incoherent and riddled with paradox. The author contends that what is missing from British and American writing on warfare is any underpinning mental approach or philosophy. Why are some tank commanders, snipers, fighter pilots or submarine commanders far more effective than others? Why are many generals sacked at the outbreak of war? The Human Face of War examines such phenomena and seeks to explain them. The author argues that military thought should be based on an approach which reflects the nature of combat. Combat - fighting - is primarily a human phenomenon dominated by human behaviour. The book explores some of those human issues and their practical consequences. The Human Face of War calls for, and suggests, a new way of considering war and warfare.
