Author: Shuang Gao
Publisher: Multilingual Matters
ISBN: 178892276X
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a ‘global village’. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.
Author: Eleonara Pasotti
Publisher:
ISBN: 9781108775700
Category : City planning
Languages : en
Pages :
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Book Description
"In 2006, a group of residents in Yungay, a working-class neighborhood of lowrises in the center of Santiago, attended a public hearing organized by city officials. The neighbors had expected a perfunctory event, and attended somewhat by chance. Instead, to their surprise, officials informed participants of a plan to change zoning laws that would have dramatically augmented the construction of high-rises in their neighborhood. Residents knew that the threat was real. They had already observed waves of high-rises being built throughout the city, as the mayor pursued flagship projects and infrastructure modernization to position Santiago as a competitive center for international investment. This was taking place in the heart of a country considered the historical hotbed of neoliberalism: unions were weak, and the fiscal, planning, and taxation environment had traditionally and strongly favored developers"--
Author: Henry R. Nau
Publisher: Oxford University Press, USA
ISBN: 0199937494
Category : Political Science
Languages : en
Pages : 256
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Book Description
Worldviews of Aspiring Powers provides a serious study of the domestic foreign policy debates in five world powers who have gained more influence as the US's has waned: China, Japan, India, Russia and Iran. Featuring a leading regional scholar for each essay, each essay identifies the most important domestic schools of thought—nationalists, realists, globalists, idealists/exceptionalists—and connects them to the historical and institutional sources that fuel each nation's foreign policy experience. While scholars have applied this approach to US foreign policy, this book is the first to track the competing schools of foreign policy thought within five of the world's most important rising powers. Concise and systematic, Worldviews of Aspiring Powers will serve as both an essential resource for foreign policy scholars trying to understand international power transitions and as a text for courses that focus on the same.
Author: Peter Nolan
Publisher: Routledge
ISBN: 1317964527
Category : Social Science
Languages : en
Pages : 200
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Book Description
China has achieved remarkable, sustained economic growth under the policies of ‘reform and opening up’ put into place since the late 1970s. China’s industrial policies have nurtured a large group of firms with high profits and a high market capitalisation. However, few people in the West can name a single Chinese firm. During the modern era of capitalist globalisation firms from the high income countries have spread their business systems across the world. This has presented a profound challenge for industrial policy in developing countries, including even China, the world’s second largest economy. China is unique among large latecomer developing countries in having reached the position of being a huge, fast-growing economy, with a tremendous impact on the rest of the world, but lacking a substantial group of globally competitive firms. This volume explores this paradox. Fully understanding the industrial policy challenge that the era of capitalist globalisation has produced for China is essential for harmonious international relations.
Author: Nigel Hollis
Publisher: St. Martin's Press
ISBN: 0230615414
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Author: Alexander Mirza
Publisher: Archway Publishing
ISBN: 1665754818
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
This book provides a strategic roadmap creating the next generation of brands and experiences that create new wealth and make a difference in the world. It provides insights into using new technologies such as artificial intelligence to innovate the customer experience, restore meritocracy in the workplace and reshape economies with sustainable tourism. The author shares emerging business models and systems of corporate governance in diverse regions of the world and shares potential implications for government policies in a turbulent, multi-polar world.
Author: Ángel Cabrera
Publisher: Harvard Business Press
ISBN: 1422183246
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
What does it take to lead a global business? What makes being a global business leader today such a complex task? It’s more than mastering your knowledge of various geographies and cultures, though that is essential. But to succeed, you must also master the complex mind-set and competencies needed to lead in today’s fully globalized world. Not an easy assignment. Enter Ángel Cabrera and Gregory Unruh. In Being Global, they pull from their extensive experience as well as research they conducted at the Thunderbird School of Global Management, which has been cited by the Financial Times, U.S. News and World Report, and The Economist for its authority on global business. In Being Global, Cabrera and Unruh define a new context for global leadership, vividly illustrating both the challenges and the opportunities facing today’s executives. How can you be effective? What new skills must you learn in order to be successful? What do international teams do to stay connected while still producing results on a regional scale? Being Global is written for leaders at all levels of their careers—whether in big business or small, private sector or government—who aspire to think and act globally and who need some help getting there. Being a global citizen is just the starting point. Cabrera and Unruh provide the tools and guidance to help you develop even deeper leadership skills, to benefit both you and your organization.
Author: Kal Mentak
Publisher: khalid mentak
ISBN:
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Did you know that over 50% of millennials are more likely to start a business than any previous generation? "Global Nomads: The Rise of Borderless Startups" is your gateway to join this revolution. This isn't just a book; it's a journey across continents, diving into the world of startups without borders. For the ambitious, globally-minded, and innovative aspiring entrepreneur, each chapter is a treasure trove of strategies, stories, and secrets. You'll explore the digital nomad lifestyle that's rewriting entrepreneurship, and delve into how technology is erasing business boundaries. Imagine the thrill of leading a remote team from a beach in Bali or closing deals while traversing the Sahara! But it's not just about the allure of remote work. This book tackles the real challenges – from navigating cultural nuances to legal landscapes across different continents. You'll find inspirational success stories from the Middle East and Africa, offering lessons in resilience and adaptability. Business students, prepare to have your minds expanded. This book is a crash course in global business practices, tech innovations, and cultural agility. Each page turns the complex world of international startups into engaging, digestible bites of knowledge. And guess what? It's laced with humor, because who said learning about global startups can't be fun? By the end of "Global Nomads," you won’t just understand the rise of borderless startups; you'll be equipped to join them. Your perspective on global entrepreneurship will be forever changed. Are you ready to break free from traditional boundaries and make your mark in the global business landscape? Your journey starts here.
Author: Leonard N.
Publisher: William Carey Publishing
ISBN: 164508602X
Category : Religion
Languages : en
Pages : 455
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Book Description
Explore the Unreached Frontier of Global Mission In a world full of digital connections and globalization, a startling truth remains hidden in plain sight: countless communities have yet to hear the transformative message of the gospel. A mere fraction of global missionaries—less than 4 percent—are devoted to the unreached people groups (UPGs). This glaring disparity reveals a challenge in modern missiology. People Vision is a benchmark study of the people group paradigm that underscores its vital role in the twenty-first century. Leveraging insights from those in the Majority World, over sixty authors reexamine our understanding of people group missiology from the lens of Scripture, reflection, conversation, prayer, and case studies from field workers and church/mission leaders. Readers are equipped with the tools to navigate and overcome the barriers hindering effective mission work among UPGs and envision innovative approaches. Engage with this transformative guide and be part of a movement that redefines mission work, ensuring no people group is left behind.
Author: Steven Weber
Publisher: Harvard University Press
ISBN: 0674243706
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
At a time when globalization is taking a step backward, what’s the best way to organize a global enterprise? The key, explains political economist Steven Weber, is to prepare for a world increasingly made up of competing regions defined by their own rules and standards. Globalization has taken a hit as trade wars and resistance to mass migrations dominate headlines. Are we returning to the old world of stand-alone nations? Political economist Steven Weber argues that we are heading toward something new. Global connectedness will not dissolve but will be defined by “regional” blocs, demarcated more by the rules and standards they follow than by territory. For leaders of firms and NGOs with global ambitions, navigating this transformation is the strategic challenge of the decade. Not long ago, we thought the world was flattening out, offering a level playing field to organizations striving for worldwide reach. As global economic governance expanded, firms shifted operations to wherever was most efficient—designing in one country and buying, manufacturing, and selling in others. Today, the world looks bumpier, with rising protectionism, national struggles over data control, and tensions over who should set worldwide standards. Expect emerging regional blocs to be dominated by the major rule-makers: the US, China, and possibly the EU. Firms and NGOs will need to remake themselves by building complete, semi-independent organizations in each region. Every nation will choose which rule-maker it wants to align with, and it may not be the one next door. This new world has the potential to be more prosperous, Weber argues, but friction between the dynamics of geography and technology will make it more risky. Pioneering research, creative thinking, and colorful storytelling from the frontlines of the global economy combine to make this a must-read for leaders and analysts facing tomorrow’s world.
