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Author: Philip Kotler
Publisher: Pearson UK
ISBN: 1292269618
Category : Marketing
Languages : en
Pages : 1628
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Book Description
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Author: Philip Kotler
Publisher: Pearson UK
ISBN: 1292269618
Category : Marketing
Languages : en
Pages : 1628
Get Book Here
Book Description
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Author:
Publisher:
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Category : Corporations
Languages : en
Pages : 362
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Book Description
Author: Peter Childs
Publisher: Routledge
ISBN: 1134755554
Category : Reference
Languages : en
Pages : 653
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Book Description
Boasting more than 970 alphabetically-arranged entries, the Encyclopedia of Contemporary British Culture surveys British cultural practices and icons in the latter half of the twentieth century. It examines high and popular culture and encompasses both institutional and alternative aspects of British culture. It provides insight into the whole spectrum of British contemporary life. Topics covered include: architecture, pubs, film, internet and current takes on the monarchy. Cross-referencing and a thematic contents list enable readers to identify related articles. The entries range from short biographical synopses to longer overview essays on key issues. This Encyclopedia is essential reading for anyone interested in British culture. It also provides a cultural context for students of English, Modern History and Comparative European Studies.
Author: Prabhu TL
Publisher: Nestfame Creations Pvt. Ltd.
ISBN:
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Step into the dynamic world of retail management—a realm where innovation, customer experience, and strategic thinking converge to shape the future of retail. "Retail Management" is a comprehensive guide that unravels the intricacies of this vibrant industry, offering a roadmap to excel in a fast-paced and ever-evolving market. Embracing Retail Excellence: Unleash your potential as "Retail Management" equips you with the essential knowledge and skills to thrive in the competitive retail landscape. From store operations to omnichannel marketing, this book presents a holistic approach to mastering the art of retail management. Key Themes Explored: Retail Strategy: Discover the strategies that differentiate successful retailers, including market positioning and competitive advantage. Customer-Centric Retail: Embrace the significance of customer experience and personalized interactions in building brand loyalty. Inventory and Supply Chain Management: Learn to optimize inventory levels and streamline supply chain processes for efficiency. Visual Merchandising: Explore the art of visual storytelling and creating immersive retail spaces that captivate customers. E-commerce and Digital Retail: Stay ahead of the digital revolution with insights into online retail and e-commerce strategies. Target Audience: "Retail Management" caters to retail managers, business owners, students, and anyone passionate about excelling in the retail industry. Whether you manage a physical store or an online shop, this book empowers you to navigate the complexities of retail management. Unique Selling Points: Real-World Case Studies: Engage with practical examples from successful retailers, offering lessons for your own business. Data-Driven Decisions: Embrace the power of retail analytics and consumer data to inform business strategies. Retail Trends and Innovations: Stay up-to-date with the latest retail trends, technology, and innovative business models. Sustainable Retail Practices: Champion eco-friendly initiatives and responsible retailing. Elevate Your Retail Journey: "Retail Management" goes beyond textbook knowledge—it's a transformative guide that equips you to excel as a retail leader. Whether you seek to optimize store operations, enhance customer loyalty, or navigate the e-commerce landscape, this book is your compass to retail success. Set your course for retail excellence! Secure your copy of "Retail Management" and unlock the potential to thrive in the exciting world of modern retail.
Author: Jay P. Pederson
Publisher: International Directory of Com
ISBN: 9781558626126
Category : Business & Economics
Languages : en
Pages : 856
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Book Description
This multi-volume series provides detailed histories of more than 8,500 of the most influential companies worldwide.
Author: Dr.Dipa Mitra
Publisher: Archers & Elevators Publishing House
ISBN: 9390996481
Category : Antiques & Collectibles
Languages : en
Pages :
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Category : Capitalists and financiers
Languages : en
Pages : 1424
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Category : American literature
Languages : en
Pages : 1026
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Author:
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Category : Investments
Languages : en
Pages : 1256
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Book Description
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 700
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Book Description
