Author: Charles A. Murray
Publisher: Simon & Schuster
ISBN:
Category : Science
Languages : en
Pages : 540
Book Description
Describes how a group of men and women accomplished the feat of landing men on the moon and returning them to earth.
Apollo, the Race to the Moon
Shoot for the Moon
Author: James Donovan
Publisher: Little, Brown
ISBN: 9780316341783
Category : History
Languages : en
Pages : 0
Book Description
Learn why NASA astronaut Mike Collins calls this extraordinary space race story "the best book on Apollo": this inspiring and intimate ode to ingenuity celebrates one of the most daring feats in human history. When the alarm went off forty thousand feet above the moon's surface, both astronauts looked down at the computer to see 1202 flashing on the readout. Neither of them knew what it meant, and time was running out . . . On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first humans to walk on the moon. One of the world's greatest technological achievements -- and a triumph of the American spirit -- the Apollo 11 mission was a mammoth undertaking involving more than 410,000 men and women dedicated to winning the space race against the Soviets. Set amid the tensions and upheaval of the sixties and the Cold War, Shoot for the Moon is a gripping account of the dangers, the challenges, and the sheer determination that defined not only Apollo 11, but also the Mercury and Gemini missions that came before it. From the shock of Sputnik and the heart-stopping final minutes of John Glenn's Mercury flight to the deadly whirligig of Gemini 8, the doomed Apollo 1 mission, and that perilous landing on the Sea of Tranquility -- when the entire world held its breath while Armstrong and Aldrin battled computer alarms, low fuel, and other problems -- James Donovan tells the whole story. Both sweeping and intimate, Shoot for the Moon is "a powerfully written and irresistible celebration" of one of humankind's most extraordinary accomplishments (Booklist, starred review).
Publisher: Little, Brown
ISBN: 9780316341783
Category : History
Languages : en
Pages : 0
Book Description
Learn why NASA astronaut Mike Collins calls this extraordinary space race story "the best book on Apollo": this inspiring and intimate ode to ingenuity celebrates one of the most daring feats in human history. When the alarm went off forty thousand feet above the moon's surface, both astronauts looked down at the computer to see 1202 flashing on the readout. Neither of them knew what it meant, and time was running out . . . On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first humans to walk on the moon. One of the world's greatest technological achievements -- and a triumph of the American spirit -- the Apollo 11 mission was a mammoth undertaking involving more than 410,000 men and women dedicated to winning the space race against the Soviets. Set amid the tensions and upheaval of the sixties and the Cold War, Shoot for the Moon is a gripping account of the dangers, the challenges, and the sheer determination that defined not only Apollo 11, but also the Mercury and Gemini missions that came before it. From the shock of Sputnik and the heart-stopping final minutes of John Glenn's Mercury flight to the deadly whirligig of Gemini 8, the doomed Apollo 1 mission, and that perilous landing on the Sea of Tranquility -- when the entire world held its breath while Armstrong and Aldrin battled computer alarms, low fuel, and other problems -- James Donovan tells the whole story. Both sweeping and intimate, Shoot for the Moon is "a powerfully written and irresistible celebration" of one of humankind's most extraordinary accomplishments (Booklist, starred review).
Apollo in the Age of Aquarius
Author: Neil M. Maher
Publisher: Harvard University Press
ISBN: 0674977823
Category : History
Languages : en
Pages : 369
Book Description
Winner of the Eugene M. Emme Astronautical Literature Award A Bloomberg View Must-Read Book of the Year A Choice Outstanding Academic Title of the Year “A substance-rich, original on every page exploration of how the space program interacted with the environmental movement, and also with the peace and ‘Whole Earth’ movements of the 1960s.” —Tyler Cowen, Marginal Revolution The summer of 1969 saw astronauts land on the moon for the first time and hippie hordes descend on Woodstock. This lively and original account of the space race makes the case that the conjunction of these two era-defining events was not entirely coincidental. With its lavishly funded mandate to put a man on the moon, the Apollo mission promised to reinvigorate a country that had lost its way. But a new breed of activists denounced it as a colossal waste of resources needed to solve pressing problems at home. Neil Maher reveals that there were actually unexpected synergies between the space program and the budding environmental, feminist and civil rights movements as photos from space galvanized environmentalists, women challenged the astronauts’ boys club and NASA’s engineers helped tackle inner city housing problems. Against a backdrop of Saturn V moonshots and Neil Armstrong’s giant leap for mankind, Apollo in the Age of Aquarius brings the cultural politics of the space race back down to planet Earth. “As a child in the 1960s, I was aware of both NASA’s achievements and social unrest, but unaware of the clashes between those two historical currents. Maher [captures] the maelstrom of the 1960s and 1970s as it collided with NASA’s program for human spaceflight.” —George Zamka, Colonel USMC (Ret.) and former NASA astronaut “NASA and Woodstock may now seem polarized, but this illuminating, original chronicle...traces multiple crosscurrents between them.” —Nature
Publisher: Harvard University Press
ISBN: 0674977823
Category : History
Languages : en
Pages : 369
Book Description
Winner of the Eugene M. Emme Astronautical Literature Award A Bloomberg View Must-Read Book of the Year A Choice Outstanding Academic Title of the Year “A substance-rich, original on every page exploration of how the space program interacted with the environmental movement, and also with the peace and ‘Whole Earth’ movements of the 1960s.” —Tyler Cowen, Marginal Revolution The summer of 1969 saw astronauts land on the moon for the first time and hippie hordes descend on Woodstock. This lively and original account of the space race makes the case that the conjunction of these two era-defining events was not entirely coincidental. With its lavishly funded mandate to put a man on the moon, the Apollo mission promised to reinvigorate a country that had lost its way. But a new breed of activists denounced it as a colossal waste of resources needed to solve pressing problems at home. Neil Maher reveals that there were actually unexpected synergies between the space program and the budding environmental, feminist and civil rights movements as photos from space galvanized environmentalists, women challenged the astronauts’ boys club and NASA’s engineers helped tackle inner city housing problems. Against a backdrop of Saturn V moonshots and Neil Armstrong’s giant leap for mankind, Apollo in the Age of Aquarius brings the cultural politics of the space race back down to planet Earth. “As a child in the 1960s, I was aware of both NASA’s achievements and social unrest, but unaware of the clashes between those two historical currents. Maher [captures] the maelstrom of the 1960s and 1970s as it collided with NASA’s program for human spaceflight.” —George Zamka, Colonel USMC (Ret.) and former NASA astronaut “NASA and Woodstock may now seem polarized, but this illuminating, original chronicle...traces multiple crosscurrents between them.” —Nature
Apollo 8
Author: Jeffrey Kluger
Publisher: Henry Holt and Company
ISBN: 1627798315
Category : History
Languages : en
Pages : 385
Book Description
The untold story of the historic voyage to the moon that closed out one of our darkest years with a nearly unimaginable triumph In August 1968, NASA made a bold decision: in just sixteen weeks, the United States would launch humankind’s first flight to the moon. Only the year before, three astronauts had burned to death in their spacecraft, and since then the Apollo program had suffered one setback after another. Meanwhile, the Russians were winning the space race, the Cold War was getting hotter by the month, and President Kennedy’s promise to put a man on the moon by the end of the decade seemed sure to be broken. But when Frank Borman, Jim Lovell and Bill Anders were summoned to a secret meeting and told of the dangerous mission, they instantly signed on. Written with all the color and verve of the best narrative non-fiction, Apollo 8 takes us from Mission Control to the astronaut’s homes, from the test labs to the launch pad. The race to prepare an untested rocket for an unprecedented journey paves the way for the hair-raising trip to the moon. Then, on Christmas Eve, a nation that has suffered a horrendous year of assassinations and war is heartened by an inspiring message from the trio of astronauts in lunar orbit. And when the mission is over—after the first view of the far side of the moon, the first earth-rise, and the first re-entry through the earth’s atmosphere following a flight to deep space—the impossible dream of walking on the moon suddenly seems within reach. The full story of Apollo 8 has never been told, and only Jeffrey Kluger—Jim Lovell’s co-author on their bestselling book about Apollo 13—can do it justice. Here is the tale of a mission that was both a calculated risk and a wild crapshoot, a stirring account of how three American heroes forever changed our view of the home planet.
Publisher: Henry Holt and Company
ISBN: 1627798315
Category : History
Languages : en
Pages : 385
Book Description
The untold story of the historic voyage to the moon that closed out one of our darkest years with a nearly unimaginable triumph In August 1968, NASA made a bold decision: in just sixteen weeks, the United States would launch humankind’s first flight to the moon. Only the year before, three astronauts had burned to death in their spacecraft, and since then the Apollo program had suffered one setback after another. Meanwhile, the Russians were winning the space race, the Cold War was getting hotter by the month, and President Kennedy’s promise to put a man on the moon by the end of the decade seemed sure to be broken. But when Frank Borman, Jim Lovell and Bill Anders were summoned to a secret meeting and told of the dangerous mission, they instantly signed on. Written with all the color and verve of the best narrative non-fiction, Apollo 8 takes us from Mission Control to the astronaut’s homes, from the test labs to the launch pad. The race to prepare an untested rocket for an unprecedented journey paves the way for the hair-raising trip to the moon. Then, on Christmas Eve, a nation that has suffered a horrendous year of assassinations and war is heartened by an inspiring message from the trio of astronauts in lunar orbit. And when the mission is over—after the first view of the far side of the moon, the first earth-rise, and the first re-entry through the earth’s atmosphere following a flight to deep space—the impossible dream of walking on the moon suddenly seems within reach. The full story of Apollo 8 has never been told, and only Jeffrey Kluger—Jim Lovell’s co-author on their bestselling book about Apollo 13—can do it justice. Here is the tale of a mission that was both a calculated risk and a wild crapshoot, a stirring account of how three American heroes forever changed our view of the home planet.
Escape This Book! Race to the Moon
Author: Bill Doyle
Publisher: Random House Books for Young Readers
ISBN: 0593119258
Category : Juvenile Fiction
Languages : en
Pages : 193
Book Description
Part activity book, part adventure novel, The Escape This Book series makes YOU the star of history! Doodle, decide, and demolish your way through the Apollo 11 Moon landing--the perfect book for fun and educational reading! Reader beware! This book is filled with adventure that is out of this world! You will have three chances to join the space program and help the Apollo missions reach the moon! Flight Director: You're the boss at Mission Control! Can you make split second decisions to keep the astronauts safe on their trip to the moon? Flight Commander: You're the astronaut in charge on the spacecraft. You'll face problems as big as an explosion on the ship and as small as what to eat in space! Moon Buggy Driver: You get to explore the moon's surface...if you can safely land on its surface first! In the Escape This Book series, YOU are the star of history! In this third book, you'll complete challenges similar to what the astronauts faced on Apollo 11 and 13 and get to meet famous NASA employees like Neil Armstrong and Katherine Johnson! Don't be afraid to rip or fold a page. Your mission might depend on it!
Publisher: Random House Books for Young Readers
ISBN: 0593119258
Category : Juvenile Fiction
Languages : en
Pages : 193
Book Description
Part activity book, part adventure novel, The Escape This Book series makes YOU the star of history! Doodle, decide, and demolish your way through the Apollo 11 Moon landing--the perfect book for fun and educational reading! Reader beware! This book is filled with adventure that is out of this world! You will have three chances to join the space program and help the Apollo missions reach the moon! Flight Director: You're the boss at Mission Control! Can you make split second decisions to keep the astronauts safe on their trip to the moon? Flight Commander: You're the astronaut in charge on the spacecraft. You'll face problems as big as an explosion on the ship and as small as what to eat in space! Moon Buggy Driver: You get to explore the moon's surface...if you can safely land on its surface first! In the Escape This Book series, YOU are the star of history! In this third book, you'll complete challenges similar to what the astronauts faced on Apollo 11 and 13 and get to meet famous NASA employees like Neil Armstrong and Katherine Johnson! Don't be afraid to rip or fold a page. Your mission might depend on it!
The Apollo Missions
Author: David Baker
Publisher: Arcturus Publishing
ISBN: 1789504392
Category : Science
Languages : en
Pages : 320
Book Description
Long has the moon captured the imagination of world; from science fiction to astrology; howling wolves to lunar calendars. To President John F. Kennedy, however, the moon was a destination. To put a man on the moon would be to challenge Russia's recent achievements in space exploration and assert the US's technological prowess on the world stage. As we know, the mission was a success, and yet while everyone is familiar with Neil Armstrong's iconic line and his bold tread on the moon's dusty surface, few are privy to the events leading up to this moment. Former NASA engineer, David Baker, gives a behind-the-scenes account of the space race, including the political impetus behind the mission, the Apollo 8's lunar orbit on Christmas Eve, as well as some of the tale's tragedies. Bursting with fascinating stories, striking photographs of the team and exclusive material provided by NASA personnel, this book perfectly captures the risk, complexity and gravitas of this immense journey.
Publisher: Arcturus Publishing
ISBN: 1789504392
Category : Science
Languages : en
Pages : 320
Book Description
Long has the moon captured the imagination of world; from science fiction to astrology; howling wolves to lunar calendars. To President John F. Kennedy, however, the moon was a destination. To put a man on the moon would be to challenge Russia's recent achievements in space exploration and assert the US's technological prowess on the world stage. As we know, the mission was a success, and yet while everyone is familiar with Neil Armstrong's iconic line and his bold tread on the moon's dusty surface, few are privy to the events leading up to this moment. Former NASA engineer, David Baker, gives a behind-the-scenes account of the space race, including the political impetus behind the mission, the Apollo 8's lunar orbit on Christmas Eve, as well as some of the tale's tragedies. Bursting with fascinating stories, striking photographs of the team and exclusive material provided by NASA personnel, this book perfectly captures the risk, complexity and gravitas of this immense journey.
Mission Moon 3-D
Author: David J. Eicher
Publisher: MIT Press
ISBN: 0262039451
Category : Science
Languages : en
Pages : 0
Book Description
The story of the lunar landing and the events that led up to it, told in text and visually stunning 3-D images. July 2019 marks the fiftieth anniversary of Apollo 11's epochal lunar landing, when Neil Armstrong and Buzz Aldrin walked on the surface of the moon. This visually rich book offers a new perspective on that historic accomplishment, telling the story of the lunar landing and the events that led up to it with text and 3-D images. A 3D viewer, designed by astrophysicist (and lead guitarist with the rock group Queen) Brian May is included with the book. Mission Moon 3-D offers unique access to the Apollo astronauts and what they saw. It tells the story of the US-Soviet space race, from Sputnik and the space dog Laika to Mercury, Gemini, and Apollo. In 1961, President John F. Kennedy declared that America would put a man on the moon by the end of the decade. On July 20, 1969, Neil Armstrong guided the Eagle to a safe landing on the edge of the moon's Sea of Tranquility. President Richard Nixon told the astronauts, and the nation, that it was “the greatest week in the history of the world since the Creation.” Mission Moon 3-D recounts all this and more in memorable and visually stunning fashion.
Publisher: MIT Press
ISBN: 0262039451
Category : Science
Languages : en
Pages : 0
Book Description
The story of the lunar landing and the events that led up to it, told in text and visually stunning 3-D images. July 2019 marks the fiftieth anniversary of Apollo 11's epochal lunar landing, when Neil Armstrong and Buzz Aldrin walked on the surface of the moon. This visually rich book offers a new perspective on that historic accomplishment, telling the story of the lunar landing and the events that led up to it with text and 3-D images. A 3D viewer, designed by astrophysicist (and lead guitarist with the rock group Queen) Brian May is included with the book. Mission Moon 3-D offers unique access to the Apollo astronauts and what they saw. It tells the story of the US-Soviet space race, from Sputnik and the space dog Laika to Mercury, Gemini, and Apollo. In 1961, President John F. Kennedy declared that America would put a man on the moon by the end of the decade. On July 20, 1969, Neil Armstrong guided the Eagle to a safe landing on the edge of the moon's Sea of Tranquility. President Richard Nixon told the astronauts, and the nation, that it was “the greatest week in the history of the world since the Creation.” Mission Moon 3-D recounts all this and more in memorable and visually stunning fashion.
The Space Race
Author: Matthew Brenden Wood
Publisher: Nomad Press
ISBN: 161930662X
Category : Young Adult Nonfiction
Languages : en
Pages : 177
Book Description
On July 20th, 1969, Neil Armstrong landed gently on the lunar surface and became the first person to set foot on another world. People around the world stopped what they were doing to crowd around television sets and radios to witness one of the greatest achievements in human history—a man walking on the moon. How did we get there? Why haven’t we gone back? In The Space Race: How the Cold War Put Humans on the Moon, kids ages 12 to 15 explore the race to the moon against the chilling backdrop of the Cold War. The Space Race was the period during and after the Cold War when America and the Soviet Union participated in a fierce competition to see which country could beat the other into space. It was a time of bitterness, fear, and secrecy, but it was also a moment in history when two countries directed resources toward pushing themselves to reach goals that were once thought unattainable. Would we have succeeded as far as we did without the competition to be first? While Neil Armstrong will be remembered as the first person to set foot on the moon, the people and events behind this accomplishment populate a fascinating tale of politics, science, technology, and teamwork that resulted in what might be the greatest accomplishment of the twentieth century. In The Space Race, middle school students explore this history of science and discover the political, social, and economic factors that led to incredible achievements in space, including the launch of Sputnik, the launch of Explorer I, and eventually, the landing of Apollo 11 on the moon, where Neil Armstrong took those famous first steps. Middle school students will meet some of the tens of thousands of engineers and scientists that worked for years to create the technology needed to send humans to the moon and return them safely to Earth. By showing space events against the backdrop of the turmoil back on Earth, readers understand that scientific achievement doesn't happen in a vacuum, even when it happens in space! A wealth of links to primary sources makes this an interactive learning experience while science-minded STEAM activities link the historical and scientific material. Throughout the fun facts, cool photos, and investigative projects, kids are encouraged to explore creative and critical thinking and problem-solving strategies. The Space Race is one book in a set of four that explore great events of the twentieth century. Other titles in this set include Globalization: Why We Care About Faraway Events; The Vietnam War; and World War II: From the Rise of the Nazi Party to the Dropping of the Atomic Bomb.
Publisher: Nomad Press
ISBN: 161930662X
Category : Young Adult Nonfiction
Languages : en
Pages : 177
Book Description
On July 20th, 1969, Neil Armstrong landed gently on the lunar surface and became the first person to set foot on another world. People around the world stopped what they were doing to crowd around television sets and radios to witness one of the greatest achievements in human history—a man walking on the moon. How did we get there? Why haven’t we gone back? In The Space Race: How the Cold War Put Humans on the Moon, kids ages 12 to 15 explore the race to the moon against the chilling backdrop of the Cold War. The Space Race was the period during and after the Cold War when America and the Soviet Union participated in a fierce competition to see which country could beat the other into space. It was a time of bitterness, fear, and secrecy, but it was also a moment in history when two countries directed resources toward pushing themselves to reach goals that were once thought unattainable. Would we have succeeded as far as we did without the competition to be first? While Neil Armstrong will be remembered as the first person to set foot on the moon, the people and events behind this accomplishment populate a fascinating tale of politics, science, technology, and teamwork that resulted in what might be the greatest accomplishment of the twentieth century. In The Space Race, middle school students explore this history of science and discover the political, social, and economic factors that led to incredible achievements in space, including the launch of Sputnik, the launch of Explorer I, and eventually, the landing of Apollo 11 on the moon, where Neil Armstrong took those famous first steps. Middle school students will meet some of the tens of thousands of engineers and scientists that worked for years to create the technology needed to send humans to the moon and return them safely to Earth. By showing space events against the backdrop of the turmoil back on Earth, readers understand that scientific achievement doesn't happen in a vacuum, even when it happens in space! A wealth of links to primary sources makes this an interactive learning experience while science-minded STEAM activities link the historical and scientific material. Throughout the fun facts, cool photos, and investigative projects, kids are encouraged to explore creative and critical thinking and problem-solving strategies. The Space Race is one book in a set of four that explore great events of the twentieth century. Other titles in this set include Globalization: Why We Care About Faraway Events; The Vietnam War; and World War II: From the Rise of the Nazi Party to the Dropping of the Atomic Bomb.
How We Got to the Moon
Author: John Rocco
Publisher: Crown Books for Young Readers
ISBN: 0525647414
Category : Juvenile Nonfiction
Languages : en
Pages : 265
Book Description
LONGLISTED FOR THE NATIONAL BOOK AWARD • YALSA EXCELLENCE IN NONFICTION FINALIST • A ROBERT F. SIBERT HONOR BOOK This beautifully illustrated, oversized guide to the people and technology of the moon landing by award-winning author/illustrator John Rocco (illustrator of the Percy Jackson series) is a must-have for space fans, classrooms, and tech geeks. Everyone knows of Neil Armstrong's famous first steps on the moon. But what did it really take to get us there? The Moon landing is one of the most ambitious, thrilling, and dangerous ventures in human history. This exquisitely researched and illustrated book tells the stories of the 400,000 unsung heroes--the engineers, mathematicians, seamstresses, welders, and factory workers--and their innovations and life-changing technological leaps forward that allowed NASA to achieve this unparalleled accomplishment. From the shocking launch of the Russian satellite Sputnik to the triumphant splashdown of Apollo 11, Caldecott Honor winner John Rocco answers every possible question about this world-altering mission. Each challenging step in the space race is revealed, examined, and displayed through stunning diagrams, experiments, moments of crisis, and unforgettable human stories. Explorers of all ages will want to pore over every page in this comprehensive chronicle detailing the grandest human adventure of all time!
Publisher: Crown Books for Young Readers
ISBN: 0525647414
Category : Juvenile Nonfiction
Languages : en
Pages : 265
Book Description
LONGLISTED FOR THE NATIONAL BOOK AWARD • YALSA EXCELLENCE IN NONFICTION FINALIST • A ROBERT F. SIBERT HONOR BOOK This beautifully illustrated, oversized guide to the people and technology of the moon landing by award-winning author/illustrator John Rocco (illustrator of the Percy Jackson series) is a must-have for space fans, classrooms, and tech geeks. Everyone knows of Neil Armstrong's famous first steps on the moon. But what did it really take to get us there? The Moon landing is one of the most ambitious, thrilling, and dangerous ventures in human history. This exquisitely researched and illustrated book tells the stories of the 400,000 unsung heroes--the engineers, mathematicians, seamstresses, welders, and factory workers--and their innovations and life-changing technological leaps forward that allowed NASA to achieve this unparalleled accomplishment. From the shocking launch of the Russian satellite Sputnik to the triumphant splashdown of Apollo 11, Caldecott Honor winner John Rocco answers every possible question about this world-altering mission. Each challenging step in the space race is revealed, examined, and displayed through stunning diagrams, experiments, moments of crisis, and unforgettable human stories. Explorers of all ages will want to pore over every page in this comprehensive chronicle detailing the grandest human adventure of all time!
Marketing the Moon
Author: David Meerman Scott
Publisher: MIT Press
ISBN: 0262026961
Category : Science
Languages : en
Pages : 145
Book Description
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Publisher: MIT Press
ISBN: 0262026961
Category : Science
Languages : en
Pages : 145
Book Description
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.