Routledge Handbook of Sports Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Routledge Handbook of Sports Marketing PDF full book. Access full book title Routledge Handbook of Sports Marketing by Simon Chadwick. Download full books in PDF and EPUB format.
Author: Simon Chadwick
Publisher: Routledge
ISBN: 1317584910
Category : Business & Economics
Languages : en
Pages : 510
Get Book Here
Book Description
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Author: Simon Chadwick
Publisher: Routledge
ISBN: 1317584910
Category : Business & Economics
Languages : en
Pages : 510
Get Book Here
Book Description
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Author: Frank P Jozsa, Jr
Publisher: World Scientific
ISBN: 9814518301
Category : Sports & Recreation
Languages : en
Pages : 280
Get Book Here
Book Description
The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.
Author: Frank P. Jozsa
Publisher: World Scientific
ISBN: 9814313904
Category : Sports & Recreation
Languages : en
Pages : 280
Get Book Here
Book Description
The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.
Author: Frank P. Jozsa, Jr.
Publisher: McFarland
ISBN: 0786455616
Category : Sports & Recreation
Languages : en
Pages : 253
Get Book Here
Book Description
Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league's expansions and mergers, territories and relocations; the operation of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.
Author: Jean-Loup Chappelet
Publisher: Council of Europe
ISBN: 9789287167200
Category : Political Science
Languages : en
Pages : 114
Get Book Here
Book Description
Given the impact that successive court rulings have had on the organisation of the sports movement in the past 15 years, the autonomy of non-governmental sports organisations has become a highly topical concern in Europe. It is also closely related to the issue of governance, the subject of previous Council of Europe studies. The Enlarged Partial Agreement on Sport (EPAS) decided to explore the concept of autonomy in greater depth by studying the conceptual, political, legal, economic and psycho-sociological aspects of the subject. This study was carried out at the request of the EPAS by the Swiss Graduate School of Public Administration (IDHEAP) on the basis of a questionnaire sent to public authorities in charge of sport and to national and international umbrella sports organisations. In addition to an analysis of the data obtained, documents produced by public authorities and sports organisations on this emerging issue are presented. This study contributes to a better understanding of the concept of autonomy and offers a clear picture of the issues involved.
Author: Dean V. Williamson
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 52
Get Book Here
Book Description
Author: Andrew S. Zimbalist
Publisher: Brookings Inst Press
ISBN: 9780815797289
Category : Business & Economics
Languages : en
Pages : 198
Get Book Here
Book Description
Major League Baseball is experiencing a period of distinct uncertainty. Average game attendance has fallen since the 1994 strike. Congress has called into question baseball's presumed antitrust exemption. Broadcast rights disputes for popular teams have created complications for fans. However, new stadium facilities and, more important, the renewed excitement brought to the game by shattered batting records and the blazing pitchers of the late 90's brought fans back. A strike was narrowly averted at the end of the 2002 season, a campaign that yielded one of the most exciting post-seasons yet, with the unlikely Anaheim Angels claiming the coveted World Series trophy.Beneath these encouraging developments deep problems persist within Major League Baseball. Though a labor agreement was finally reached between players and owners, the specter of another dispute looms in the minds of fans. The new agreement, while a positive step, introduces several perverse incentives and will only make a modest dent in baseball's economic deformities. While Commissioner Bud Selig's proposal to eliminate two under-performing franchises was put on hold, the Players Association has agreed not to challenge an owner effort to contract two teams before the 2007 season. Beyond that, Selig himself has become the object of controversy, as questions regarding his possible conflicts of interest and poor leadership taint his reign over baseball. Disputes surrounding the establishment of regional sports networks, such as New York's YES network, make it more difficult and expensive for fans to watch their favorite teams. Tough questions about baseball's presumed special antitrust status have been raised by many, including an official Congressional inquiry.This book explores the abuses and inefficiencies in the functioning of the baseball industry and how these problems are directly connected to Major League Baseball's monopoly status, its presumed exemption from antitrust regulation, and public policy. Andrew Zimbalist, a noted sports economist, spares no criticism for baseball's current leadership. He asserts that the biggest problem for baseball remains the economic realities of its monopolistic practices. The absence of competitive pressure has bred arrogance, laxity, and inefficiency in Major League Baseball, according to Zimbalist. Among other recommendations, he argues that lifting the presumed exemption would allow government and judicial oversight, with an eye toward ending the abuses.May the Best Team Win provides a solid, hard-hitting analysis of the current state of America's pastime. Easily accessible and highly informative, it is bound to become a standard reference tool for fans seeking a deeper understanding of the important issues
Author:
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 1228
Get Book Here
Book Description
Author: Michael A. Leeds
Publisher: Routledge
ISBN: 1315510596
Category : Business & Economics
Languages : en
Pages : 478
Get Book Here
Book Description
For undergraduate courses in sports economics, this book introduces core economic concepts developed through examples from the sports industry. The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. The Economics of Sports explores economic concepts and theory of industrial organization, public finance, and labor economics in the context of applications and examples from American and international sports.
Author: Richard Parrish
Publisher: Manchester University Press
ISBN: 1847795838
Category : Political Science
Languages : en
Pages : 292
Get Book Here
Book Description
This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. Adopting a distinctive legal and political analysis, this book argues that the EU is receptive to the sports sectors claims for special treatment before the law. The book investigates the birth of EU sports law and policy by examining significant court decisions, the possibility of exempting sport from EU law, sport and the EU treaty, and more.
