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Your Brand, the Next Media Company

Author: Michael Brito
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Ordinary Relationships

Author: J. Brownlie
Publisher: Springer
ISBN: 1137318767
Category : Social Science
Languages : en
Pages : 266

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Book Description
Recent theorizing tends to position ordinary relationships as something we have lost, yet the nature of these relationships is not seriously engaged with. Drawing on rich empirical data, this book questions epochal claims about contemporary emotional lives, setting out to be explicit about the nature of ordinary relationships.

No Ordinary Love

Author: Angela Weaver
Publisher: Genesis Press (MS)
ISBN: 9781585711987
Category : Fiction
Languages : en
Pages : 0

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Book Description
Having left the U. S. Special Forces and settled into a quiet teaching position, Alex Thompson believes that she has finally found the peaceful life for which she's been searching. But her world is quickly turned upside-down when she is pulled into an ex-boyfriend's murder case and discovers a deadly conspiracy, an international terrorist plot, and a lover, who also happens to be her student's father.

An Ordinary Age

Author: Rainesford Stauffer
Publisher: HarperCollins
ISBN: 0062999028
Category : Social Science
Languages : en
Pages : 288

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Book Description
Best Book of 2021 —Esquire? Featured on Good Morning America "A meticulous cartography of how outer forces shape young people’s inner lives." —Esquire, Best Books of 2021 In conversation with young adults and experts alike, journalist Rainesford Stauffer explores how the incessant pursuit of a “best life” has put extraordinary pressure on young adults today, across our personal and professional lives—and how ordinary, meaningful experiences may instead be the foundation of a fulfilled and contented life. Young adulthood: the time of our lives when, theoretically, anything can happen, and the pressure is on to make sure everything does. Social media has long been the scapegoat for a generation of unhappy young people, but perhaps the forces working beneath us—wage stagnation, student debt, perfectionism, and inflated costs of living—have a larger, more detrimental impact on the world we post to our feeds. An Ordinary Age puts young adults at the center as Rainesford Stauffer examines our obsessive need to live and post our #bestlife, and the culture that has defined that life on narrow, and often unattainable, terms. From the now required slate of (often unpaid) internships, to the loneliness epidemic, to the stress of "finding yourself" through school, work, and hobbies—the world is demanding more of young people these days than ever before. And worse, it’s leaving little room for our generation to ask the big questions about who they want to be, and what makes a life feel meaningful. Perhaps we’re losing sight of the things that fulfill us: strong relationships, real roots in a community, and the ability to question how we want our lives to look and feel, even when that’s different from what we see on the ‘Gram. Stauffer makes the case that many of our most formative young adult moments are the ordinary ones: finding our people and sticking with them, learning to care for ourselves on our own terms, and figuring out who we are when the other stuff—the GPAs, job titles, the filters—fall away.

Beyond Ordinary

Author: Justin Davis
Publisher: Tyndale House Publishers, Inc.
ISBN: 1414382642
Category : Religion
Languages : en
Pages : 256

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Book Description
How safe is your marriage? The answer may surprise you. The biggest threat to any marriage isn’t infidelity or miscommunication. The greatest enemy is ordinary. Ordinary marriages lose hope. Ordinary marriages lack vision. Ordinary marriages give in to compromise. Ordinary is the belief that this is as good as it will ever get. And when we begin to settle for ordinary, it’s easy to move from “I do” to “I’m done.” Justin and Trisha Davis know just how dangerous ordinary can be. In this beautifully written book, Justin and Trisha take us inside the slow fade that occurred in their own marriage—each telling the story from their own perspective. Together, they reveal the mistakes they made, the work they avoided, the thoughts and feelings that led to an affair and near divorce, and finally, the heart-change that had to occur in both of them before they could experience the hope, healing, and restoration of a truly extraordinary marriage.

In Defence of the Ordinary

Author: Dev Nath Pathak
Publisher: Bloomsbury Publishing
ISBN: 9390358256
Category : Social Science
Languages : en
Pages : 276

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Book Description
'A splendid work of art, In Defence of the Ordinary returns drama, pleasure and awakening to everyday life ... in the tradition of cultural critics like Ashis Nandy and Umberto Eco... The book is one of a kind.' -Prathama Banerjee is a noted historian of the global south and Professor at Centre for the Study of Developing Societies (CSDS), New Delhi. '[A] flâneur of our everyday spheres of life, [the author] excavates the multiple layers of social, political and artistic thinking and experimentation ... with an unparalleled lightness of prose worthy of a Balthasar Gracián and Georg Lichtenberg.' -Ramin Jahanbegloo is a philosopher and Vice Dean and Director at Mahatma Gandhi Centre for Peace Studies, O.P. Jindal Global University, India. '[The] book builds an engaging web of thoughts about things which are ordinary but in their very ordinariness hide deep social truths... Dev Nath Pathak brings a lightness to his critical eye while reminding us of how much of the ordinary has been forgotten in academic pursuits.' -Sundar Sarukkai is a renowned philosopher and thinker in contemporary India. In Defence of the Ordinary is laced with light humour, soaked in serious sarcasm and powered with poetic polemics. Informed by sources such as psychoanalysis, philosophy, yoga, anthropology, popular cinema, folk songs and everything that is part of an ordinary living, it is a sociologist's sincere ruminations on the layered ordinariness. The book invites us to rethink the ways of seeing, understanding, enacting, emoting and relating with provocative ideas like why we don't value ordinariness and how our pursuit of extraordinary is misleading us into mishaps. The key objective of the human existence is that of the book too, namely, awakening the dormant potentials of emancipation every day rather than waiting for an occasional charisma induced by a holy book or a secular gimmick or an orchestrated leadership.

No Ordinary Love Story

Author: Sophie Morgan
Publisher: Random House
ISBN: 1405912839
Category : Biography & Autobiography
Languages : en
Pages : 270

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Book Description
Sophie Morgan bares all in her controversial sequel to Diary of a Submissive, No Ordinary Love Story. Sophie Morgan is a submissive. An ordinary, successful young woman who in private surrenders her body and mind to a dominant man. Some of these relationships have been loving, others casual, one just cruel. But what happens when she meets the dominant man of her dreams? When they move in together? When life, love and play collide? In Adam, Sophie has found a man to respect and cherish her, as well as a lover who'll take her to the very limits of pain and pleasure. But how do you decide whose cooking dinner when later one of you will be whipping the other? Can you be curled up together watching TV one night and the next indulging in a serious punishment session? In this follow-up to the number-one bestseller, The Diary of a Submissive, Sophie tells us what she did next, how she struggled to combine an ordinary relationship with her sexual needs. It's a controversial, honest and erotic story of trying to find her kinkily romantic happy-ever-after. No Ordinary Love Story is Sophie Morgan's real-life Fifty Shades of Grey. Sophie Morgan is the author number-one best-selling The Diary of a Submissive, and is a journalist in her thirties.

The Unexpected Joy of the Ordinary

Author: Catherine Gray
Publisher: Aster
ISBN: 1783253649
Category : Biography & Autobiography
Languages : en
Pages : 309

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Book Description
**From the Sunday Times Bestselling Author** Life-affirming - THE TELEGRAPH Wonderful - INDEPENDENT She made it her mission to learn how to be default happy rather than default disgruntled - RADIO 4 - WOMAN'S HOUR Take a leaf out of Gray's book and be kinder to yourself by appreciating life just as it is - IRISH TIMES This book came to me in an hour of need - during lockdown when I had to focus on the positive, appreciate simple things, not lose my shit, and value each day. It was a pure joy for me and held my hand - SADIE FROST Interesting and joyful. Lights a path that could help us to build resilience against society's urging to compare life milestones with peers - LANCET PSYCHIATRY Underwhelmed by your ordinary existence? Disillusioned with your middlin' wage, average body, 'bijou' living situation and imperfect loved ones? Welcome to the club. There are billions of us. The 'default disenchanted'. But, it's not us being brats. Two deeply inconvenient psychological phenomenons conspire against our satisfaction. We have negatively-biased brains, which zoom like doom-drones in on what's wrong with our day, rather than what's right. (Back in the mists of time, this negative bias saved our skins, but now it just makes us anxious). Also, something called the 'hedonic treadmill' means we eternally quest for better, faster, more, like someone stuck on a dystopian, never-ending treadmill. Thankfully, there are scientifically-proven ways in which we can train our brains to be more positive-seeking. And to take a rest from this tireless pursuit. Whew. Catherine Gray knits together illuminating science and hilarious storytelling, unveiling captivating research showing that big bucks don't mean big happiness, extraordinary experiences have a 'comedown' and budget weddings predict a lower chance of divorce. She reminds us what an average body actually is, reveals that exercising for weight loss means we do less exercise, and explores the modern tendency to not just try to keep up with the Murphys, but keep up with the Mega-Murphies (see: the social media elite). Come on in to this soulful and life-affirming read, to discover why an ordinary life may well be the most satisfying one of all.

Eight Dates

Author: John Gottman
Publisher: Workman Publishing
ISBN: 1523504463
Category : Family & Relationships
Languages : en
Pages : 241

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Book Description
Whether you’re newly together and eager to make it work or a longtime couple looking to strengthen and deepen your bond, Eight Dates offers a program of how, why, and when to have eight basic conversations with your partner that can result in a lifetime of love. “Happily ever after” is not by chance, it’s by choice– the choice each person in a relationship makes to remain open, remain curious, and, most of all, to keep talking to one another. From award-winning marriage researcher and bestselling author Dr. John Gottman and fellow researcher Julie Gottman, Eight Dates offers an ingenious and simple-to-implement approach to effective relationship communication. Here are the subjects that every serious couple should discuss: Trust. Family. Sex and intimacy. Dealing with conflict. Work and money. Dreams, and more. And here is how to talk about them—how to broach subjects that are difficult or embarrassing, how to be brave enough to say what you really feel. There are also suggestions for where and when to go on each date—book your favorite romantic restaurant for the Sex & Intimacy conversation (and maybe go to a yoga or dance class beforehand). There are questionnaires, innovative exercises, real-life case studies, and skills to master, including the Four Skills of Intimate Conversation and the Art of Listening. Because making love last is not about having a certain feeling—it’s about both of you being active and involved.

Common Callings and Ordinary Virtues

Author: Brent Waters
Publisher: Baker Academic
ISBN: 1493432575
Category : Religion
Languages : en
Pages : 407

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Book Description
Every day, we do commonplace things and interact with ordinary people without giving them much thought. This volume offers a theological guide to thinking Christianly about the ordinary nature of everyday life. Leading ethicist Brent Waters shows that the activities and relationships we think of as mundane are actually expressions of love of neighbor that are vitally important to our wellbeing. We live out the Christian gospel in the contexts that define us and in the routine chores, practices, activities, and social settings that give ordinary life meaning. It is in those contexts that we discover what we were created for, to be, and to become.