An Investigation of the Allocative Role of Price in Consumer Choice PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download An Investigation of the Allocative Role of Price in Consumer Choice PDF full book. Access full book title An Investigation of the Allocative Role of Price in Consumer Choice by Dogan Eroglu. Download full books in PDF and EPUB format.
Author: Dogan Eroglu
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 408
Get Book Here
Book Description
Author: Dogan Eroglu
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 408
Get Book Here
Book Description
Author: Sungjee Choi
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Consumers commonly compare prices as well as consider quality when they are in the grocery store to save their budget and to keep a minimum level of quality. However, consumers cannot gauge every single product's quality, and it is often shown people utilize price as a product quality indicator. The goal of the study is to reassess the price sensitivity theory which is consumers have lower price sensitivity for higher priced product. Also, this research examines price's dual roles in consumers' decision-making processes: 1) as a constraint and 2) as a quality cue. Consumers use price as a quality cue to alleviate uncertainty in their decision-making process. Several literatures in the marketing science area found asymmetric brand switching behavior and price tiers among brands using consumer panel data. Two arguments throughout the previous studies are 1) there is a positive correlation between price and quality, and 2) there is a negative correlation between price and price sensitivity. Following the previous literature, the utility model from the economics traditional logit model is developed by having additional parameter which is price and quality association. By adding price and quality association parameter, this study proposes a new developed model which captures the effects of price role as a quality cue on consumers' utility. The developed logit model is estimated via Hierarchical Bayesian framework.The results provide partial support for the prediction that higher priced products have lower price sensitivity. Overall, however, the findings of this paper argue that consumers react more to high priced products' price change than to low priced products' price change. This is because we have two distinct consumer groups and only small portion of consumers follow the price sensitivity theory. Consumers who have a large P-Q association are not as price sensitive as consumers having a small P-Q association. As a result, the overall level of price sensitivity dictates whether or not a P-Q association is observed. The implications of this finding and directions for future research are also discussed at the end of the paper.
Author: Manohar U. Kalwani
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 52
Get Book Here
Book Description
Author: Anders Gustafsson
Publisher: Springer Science & Business Media
ISBN: 3540714049
Category : Business & Economics
Languages : en
Pages : 372
Get Book Here
Book Description
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Author: Peter Jason Kalman
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 28
Get Book Here
Book Description
Author: A. Gustafsson
Publisher: Springer Science & Business Media
ISBN: 3662063956
Category : Business & Economics
Languages : en
Pages : 436
Get Book Here
Book Description
Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 618
Get Book Here
Book Description
Author: Miri Chung
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 352
Get Book Here
Book Description
Author: Ian Shaw
Publisher: Ashgate Publishing, Ltd.
ISBN: 9781409439172
Category : Political Science
Languages : en
Pages : 496
Get Book Here
Book Description
Introduced with a new essay that reflects on the 'serendipity, misfires and occasional patterns' in his work, Practice and Research is an overview of Professor Ian Shaw's analysis of the complexity and challenges of the practice/research relationship in social work and is a must-read for any social work student or practitioner.
Author: Ying Natasha Zhang Foutz
Publisher:
ISBN:
Category :
Languages : en
Pages : 260
Get Book Here
Book Description
