Author: Victoria Fromkin
Publisher: Cengage AU
ISBN: 0170386805
Category : Language and languages
Languages : en
Pages : 632
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Book Description
An Introduction to Language continues to be instrumental in introducing students to the fascinating study of human language. Engagingly and clearly written, it provides an overview of the key areas of linguistics from an Australian perspective. This classic text is suitable for students in fields as diverse as linguistics, computer science, English, communication studies, anthropology, foreign language teaching and speech pathology. The text is divided into four sections, and chapters take you through the nature of human language, the grammatical aspects and psychology of language, finishing with language and its relation to society. Chapters have also been reworked and revised to keep all syntax up-to-date and accurate. Popular features from previous editions have been retained for this ninth edition including learning objectives and margin definitions in each chapter, along with summary tables inside the covers, which assist you to learn core concepts and terminology.gy.
Author: Danny Samson
Publisher: Cengage AU
ISBN: 0170388417
Category : Business & Economics
Languages : en
Pages : 960
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Book Description
Samson/Daft/Donnet's Management is a robust foundation text providing a balance of broad, theoretical content with an engaging, easy-to-understand writing style. It covers the four key management functions - planning, organising, leading and controlling - conveying to students the elements of a manager's working day. Along with current management theory and practice, the authors integrate coverage of innovation, entrepreneurship, agile workplaces, social media and new technology throughout. This sixth edition features a new author on the team and contains updates to content based on recent research. Real-life local and international examples showcase the ongoing changes in the management world. Focusing on a 'skills approach', they bring concepts to life for students, supporting motivation, confidence and mastery. Each part concludes with a contemporary continuing case study, focusing on car company Toyota as it faces managerial challenges and opportunities in the region.
Author: Douglas A. Bernstein
Publisher: Cengage AU
ISBN: 0170386309
Category : Psychology
Languages : en
Pages : 1016
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Book Description
Psychology 2ed will support you to develop the skills and knowledge needed for your career in psychology and within the professional discipline of psychology. This book will be an invaluable study resource during your introductory psychology course and it will be a helpful reference throughout your studies and your future career in psychology. Psychology 2ed provides you with local ideas and examples within the context of psychology as an international discipline. Rich cultural and indigenous coverage is integrated throughout the book to help your understanding. To support your learning online study tools with revision quizzes, games and additional content have been developed with this book.
Author: Joshua Gans
Publisher: Cengage AU
ISBN: 0170382656
Category : Business & Economics
Languages : en
Pages : 982
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Book Description
Principles of Economics 7th edition combines microeconomics and macroeconomics into one volume for students who take a full year's course. The latest edition of this text continues to focus on important concepts and analyses necessary for students in an introductory economics course. In keeping with the authors' philosophy of showing students the power of economic tools and the importance of economic ideas, this edition pays careful attention to regional and global policies and economic issues ' such as climate change and resource taxation, the impacts of the ongoing global financial crisis, inflation, unemployment, interest rates, monetary and fiscal policy.
Author: Bill Chitty
Publisher: Cengage AU
ISBN: 0170386511
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.
Author: Jeffrey M. Wooldridge
Publisher: Cengage AU
ISBN: 0170350835
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Econometrics is the combined study of economics and statistics and is an 'applied' unit. It is increasingly becoming a core element in finance degrees at upper levels. This first local adaptation of Wooldridge's text offers a version of Introductory Econometrics with a structural redesign that will better suit the market along with Asia-Pacific examples and data. Two new chapters at the start of the book have been developed from material originally in Wooldridge's appendix section to serve as a clear introduction to the subject and as a revision tool that bridges students' transition from basic statistics into econometrics. This adaptation includes data sets from Australian and New Zealand, as well as from the Asia-Pacific region to suit the significant portion of finance students who are from Asia and the likelihood that many graduates will find employment overseas.
Author: Rob Gilbert
Publisher: Cengage AU
ISBN: 0170369358
Category : Education
Languages : en
Pages : 510
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Book Description
"‘Teaching the Humanities and Social Sciences 6E’ prepares teachers to develop and implement programs in the humanities and social sciences learning area from F-10. It successfully blends theory with practical approaches to provide a basis for teaching that is engaging, inquiry-based and relevant to students’ lives."--Publisher's website.
Author: Jane Grellier
Publisher: Cengage AU
ISBN: 0170401626
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
The Communications Toolkit contains practical advice, tips and strategies to enable learners to develop the communication skills needed to be successful students. The text helps students make a successful transition to tertiary studies, develop effective research skills for their discipline, approach academic writing with confidence, refine their writing skills, and enhance their face-to-face communication experience. This new edition includes more information than ever on active listening and dealing with conflict, while taking into account the changing nature of university studies as more and more students study and take courses online. New examples of online students’ communication work and new coverage of the communication challenges students face when going to university via an online channel deals with this diversity. The direct, inclusive, motivational and student-friendly text addresses both individual students and those working in seminar or workshop groups, and provides activities for both types of student throughout the book. The new CourseMate Express website offers students resources for learning and revision, making this the strongest communications textbook in the market today.
Author: Victoria Fromkin
Publisher: Holt McDougal
ISBN: 9780030597794
Category : Dilbilim
Languages : en
Pages : 377
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 416
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Book Description
