Author: Cornelia Dröge
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 712
Book Description
An Experimental Investigation of the Differential Effectiveness of Comparative Versus Noncomparative Advertising
Author: Cornelia Dröge
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 712
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 712
Book Description
An Experimental Investigation of the Existence of Counterargument and Message Acceptance Among Readers of Comparative and Noncomparative Advertisements
Author: Mary Ann Stutts
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
Book Description
Effectiveness of Comparative Versus Noncomparative Advertising
Author: Xiaolan Sun
Publisher:
ISBN:
Category :
Languages : en
Pages : 110
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 110
Book Description
The association effect in comparative advertising.Working paper #461A
Author: David A. Horne and Michael D. Johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 27
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 27
Book Description
The Effectiveness of Comparative Versus Noncomparative Advertising in Stimulating Consumer Involvement and Hierarchy of Effects Scores
Author: William Thomas Neese
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 512
Book Description
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 512
Book Description
Strength of Claims in Comparative Advertising
Author: R. Dale Wilson
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 18
Book Description
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 18
Book Description
Canadiana
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1232
Book Description
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1232
Book Description
The relative effectiveness of comparative and non-comparative advertising with sidedness message appeals on durable and nondurable products
Author: Chia-ai Yao
Publisher:
ISBN:
Category :
Languages : en
Pages : 210
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 210
Book Description
An Examination of the Attitudinal Effects of Comparative Vs.noncomparative Advertising and Their Causal Paths in the Context of Message Sidedness and Product Involvement
Author: Jeon-Keun Cho
Publisher:
ISBN:
Category :
Languages : en
Pages : 199
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 199
Book Description
Dissertation Abstracts International
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 612
Book Description
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 612
Book Description