Author: Mary Jane Sheffet
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 284
Book Description
An Experimental Investigation of Advertising Substantiation
Author: Mary Jane Sheffet
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 284
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 284
Book Description
Practical Guide to Comparative Advertising
Author: Ruth M. Corbin
Publisher: Academic Press
ISBN: 012809351X
Category : Technology & Engineering
Languages : en
Pages : 194
Book Description
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products
Publisher: Academic Press
ISBN: 012809351X
Category : Technology & Engineering
Languages : en
Pages : 194
Book Description
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products
An Experimental Investigation of Mixed-media Advertising Effects
Author: Linda Van Esch
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 804
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 804
Book Description
An Experimental Investigation of Suspicion and Involvement
Author: Roger Lee Wells
Publisher:
ISBN:
Category :
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 92
Book Description
A Laboratory Experimental Investigation of the Effects of Repetition of Advertising
Author: Alan Grange Sawyer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 692
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 692
Book Description
An Experimental Investigation Into the Effects of Social Power in Product Advertising
Author: Morris Stelcner
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
An Experimental Investigation Into Effects of Slogans and Humor Models in Advertising
Author: Jotindar Singh Johar
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
An Experimental Investigation of the Effects of Advertisement Structure, Message Sidedness, and Test Results on Selected Communication Variables
Author: Ronald Lynn Earl
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 179
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 179
Book Description
An Experimental Investigation of the Differential Effectiveness of Comparative Versus Noncomparative Advertising
Author: Cornelia Dröge
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 712
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 712
Book Description
American Doctoral Dissertations
Author:
Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 620
Book Description
Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 620
Book Description