Author: Dr. Willie Jolley
Publisher: BenBella Books
ISBN: 1946885592
Category : Business & Economics
Languages : en
Pages : 156
Book Description
You imagine a "new and improved" version of yourself—one who has achieved your goals and reached your definition of success. But you stop at wanting to be better because you don't feel you have the tools to achieve it. You do have the power to make yourself into a winner. Success isn't a matter of chance—it's a matter of choice. It all comes down to your attitude and a mindset to pursue excellence. When you make the conscious choice to develop an attitude of excellence, you will achieve more, enjoy more, have better relationships, take better care of yourself physically and mentally, and vastly improve the quality of your day-to-day life. Armed with a positive attitude and the determination to pursue excellence, plus a coach to help you stay focused, you will become the best version of yourself. Dr. Willie Jolley is a world-renowned speaker and motivational coach. He is the expert Ford Motor Company turned to while on the brink of bankruptcy, and he helped the company go on to reject a government bailout and to reach billion-dollar profits. In this powerful new book, An Attitude of Excellence: Get the Best from Yourself, Your Team, and Your Organization, he teaches readers how to achieve more in their lives—both professionally and personally. Dr. Jolley's work has inspired millions with a simple message: The best way to grow your future is to grow yourself, and the best way to grow an organization is to grow the people in that organization. Why? Because great people will give great service, while negative people will kill your future. This eye-opening book features T.I.P.S. (Tips, Ideas, Principles & Strategies) everyone can use to enhance the quality of our relationships and our lives, both at work and at home, using the power of an attitude of excellence.
An Attitude of Excellence
Author: Dr. Willie Jolley
Publisher: BenBella Books
ISBN: 1946885592
Category : Business & Economics
Languages : en
Pages : 156
Book Description
You imagine a "new and improved" version of yourself—one who has achieved your goals and reached your definition of success. But you stop at wanting to be better because you don't feel you have the tools to achieve it. You do have the power to make yourself into a winner. Success isn't a matter of chance—it's a matter of choice. It all comes down to your attitude and a mindset to pursue excellence. When you make the conscious choice to develop an attitude of excellence, you will achieve more, enjoy more, have better relationships, take better care of yourself physically and mentally, and vastly improve the quality of your day-to-day life. Armed with a positive attitude and the determination to pursue excellence, plus a coach to help you stay focused, you will become the best version of yourself. Dr. Willie Jolley is a world-renowned speaker and motivational coach. He is the expert Ford Motor Company turned to while on the brink of bankruptcy, and he helped the company go on to reject a government bailout and to reach billion-dollar profits. In this powerful new book, An Attitude of Excellence: Get the Best from Yourself, Your Team, and Your Organization, he teaches readers how to achieve more in their lives—both professionally and personally. Dr. Jolley's work has inspired millions with a simple message: The best way to grow your future is to grow yourself, and the best way to grow an organization is to grow the people in that organization. Why? Because great people will give great service, while negative people will kill your future. This eye-opening book features T.I.P.S. (Tips, Ideas, Principles & Strategies) everyone can use to enhance the quality of our relationships and our lives, both at work and at home, using the power of an attitude of excellence.
Publisher: BenBella Books
ISBN: 1946885592
Category : Business & Economics
Languages : en
Pages : 156
Book Description
You imagine a "new and improved" version of yourself—one who has achieved your goals and reached your definition of success. But you stop at wanting to be better because you don't feel you have the tools to achieve it. You do have the power to make yourself into a winner. Success isn't a matter of chance—it's a matter of choice. It all comes down to your attitude and a mindset to pursue excellence. When you make the conscious choice to develop an attitude of excellence, you will achieve more, enjoy more, have better relationships, take better care of yourself physically and mentally, and vastly improve the quality of your day-to-day life. Armed with a positive attitude and the determination to pursue excellence, plus a coach to help you stay focused, you will become the best version of yourself. Dr. Willie Jolley is a world-renowned speaker and motivational coach. He is the expert Ford Motor Company turned to while on the brink of bankruptcy, and he helped the company go on to reject a government bailout and to reach billion-dollar profits. In this powerful new book, An Attitude of Excellence: Get the Best from Yourself, Your Team, and Your Organization, he teaches readers how to achieve more in their lives—both professionally and personally. Dr. Jolley's work has inspired millions with a simple message: The best way to grow your future is to grow yourself, and the best way to grow an organization is to grow the people in that organization. Why? Because great people will give great service, while negative people will kill your future. This eye-opening book features T.I.P.S. (Tips, Ideas, Principles & Strategies) everyone can use to enhance the quality of our relationships and our lives, both at work and at home, using the power of an attitude of excellence.
Working Toward Excellence
Author: Paul Buyer
Publisher: Morgan James Publishing
ISBN: 1614481776
Category : Business & Economics
Languages : en
Pages : 93
Book Description
“Weaves together thoughts, stories, and quotes from top performers in music, business, and sports to help you achieve excellence” (Jeff Janssen, founder and president of the Janssen Sports Leadership Center). Does excellence relentlessly drive you? Does mediocrity constantly bother you? In Working Toward Excellence, Clemson University professor Paul Buyer identifies eight values for achieving excellence in work and life including hunger, effort, process, quality, consistency, leadership, time, and perseverance. Each chapter features inspiring stories, questions, and quotes from respected professionals who have achieved uncommon success in business, sports, education, and the arts such as John Maxwell, Jim Collins, Stephen Covey, John Wooden, Mike Krzyzewski, Wynton Marsalis, Isaac Stern, and many others. Also included is a Working Toward Excellence Evaluation to help you and your organization reach your true potential and further develop, improve, and measure these essential attributes of success. “Working Toward Excellence has captures my attention in a big way. It is filled with valuable and practical information. It will make a major difference in your life.” —Pat Williams, Orlando Magic, senior vice president, author of Leadership Excellence
Publisher: Morgan James Publishing
ISBN: 1614481776
Category : Business & Economics
Languages : en
Pages : 93
Book Description
“Weaves together thoughts, stories, and quotes from top performers in music, business, and sports to help you achieve excellence” (Jeff Janssen, founder and president of the Janssen Sports Leadership Center). Does excellence relentlessly drive you? Does mediocrity constantly bother you? In Working Toward Excellence, Clemson University professor Paul Buyer identifies eight values for achieving excellence in work and life including hunger, effort, process, quality, consistency, leadership, time, and perseverance. Each chapter features inspiring stories, questions, and quotes from respected professionals who have achieved uncommon success in business, sports, education, and the arts such as John Maxwell, Jim Collins, Stephen Covey, John Wooden, Mike Krzyzewski, Wynton Marsalis, Isaac Stern, and many others. Also included is a Working Toward Excellence Evaluation to help you and your organization reach your true potential and further develop, improve, and measure these essential attributes of success. “Working Toward Excellence has captures my attention in a big way. It is filled with valuable and practical information. It will make a major difference in your life.” —Pat Williams, Orlando Magic, senior vice president, author of Leadership Excellence
Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System
Author: Joseph A. Michelli
Publisher: McGraw Hill Professional
ISBN: 0071773908
Category : Business & Economics
Languages : en
Pages : 347
Book Description
THE #1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER! “Like any business, a hospital must be true to its core values in order to succeed. ‘Trickle-down values’ start at the top with the best leadership, so that all the stakeholders understand and carry out the institution’s mission. That is the gift that David F einberg has brought to U CLA. I am in awe of his management skills.” —Lynda Resnick, owner of Pom Wonderful, Fiji Water, Teleflora, and Wonderful Pistachios “With clear purpose, unwavering principles, and steadfast leadership, the people at UCLA have established a new bar, a compelling promise, for what healthcare can and should be.” —David M. Lawrence, M.D., former CEO, Kaiser Permanente “An absorbing and educational account of a large institution’s astonishing transformation. The strong, courageous, and focused leadership of David Feinberg and his outstanding team is evident on every page. A tremendous lesson for all large enterprises.” —William E. Simon, Jr., cochairman, William E. Simon & Sons “Most leadership authors describe how to apply common-sense principles. Michelli is a notable exception. He artfully describes the compelling, uncommon leadership practices that transformed UCLA Health System. The resulting lessons are plentiful and powerful for today’s business leader.” —Lee J. Colan, Ph.D., author of Sticking to It: The Art of Adherence About the Book: Joseph Michelli, author of The Starbucks Experience and The New Gold Standard, is among the world’s top authorities on the principles of creating an organizational culture dedicated to service excellence. In these bestselling books, he examines how leading service companies dominate their respective industries with innovative customerexperience strategies. Now, Michelli turns his attention to one of the most complex, controversial, and critical industries—healthcare. In Prescription for Excellence, Michelli provides an inside look at an organization that has become the envy of its industry—and explains how you can dominate your own industry by using the same approach. UCLA Health System is revered worldwide for its top-tier patient/customer care. Great physicians, nurses, researchers, and staff are only part of the equation; UCLA’s overall success is a result of organization-wide collaboration that is driven by leaders with a shared vision of unyielding excellence. Michelli breaks down UCLA’s approach into five simple principles: Commit to Care Leave No Room for Error Make the Best Better Create the Future Service Serves Us From administrative offices to operating rooms to research centers, continued adherence to these five principles has guided UCLA to financial strength, social significance, and sustainability. The best part is that these principles translate to any industry, so you, too, can achieve similar goals. Michelli gives you the tools to adapt UCLA’s ideas, systems, and leadership principles into your own best practices. Whether it is a healthcare organization, a financial institution, or a neighborhood hair salon, good business begins and ends with customer connection. When all workers in an organization focus on providing quality care for those they serve, success inevitably follows. Business is always personal; UCLA’s leadership ensures that this simple truth drives every UCLA employee, every day. Apply the lessons Michelli spells out in Prescription for Excellence to create a system that ensures that your people take business personally, day in and day out.
Publisher: McGraw Hill Professional
ISBN: 0071773908
Category : Business & Economics
Languages : en
Pages : 347
Book Description
THE #1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER! “Like any business, a hospital must be true to its core values in order to succeed. ‘Trickle-down values’ start at the top with the best leadership, so that all the stakeholders understand and carry out the institution’s mission. That is the gift that David F einberg has brought to U CLA. I am in awe of his management skills.” —Lynda Resnick, owner of Pom Wonderful, Fiji Water, Teleflora, and Wonderful Pistachios “With clear purpose, unwavering principles, and steadfast leadership, the people at UCLA have established a new bar, a compelling promise, for what healthcare can and should be.” —David M. Lawrence, M.D., former CEO, Kaiser Permanente “An absorbing and educational account of a large institution’s astonishing transformation. The strong, courageous, and focused leadership of David Feinberg and his outstanding team is evident on every page. A tremendous lesson for all large enterprises.” —William E. Simon, Jr., cochairman, William E. Simon & Sons “Most leadership authors describe how to apply common-sense principles. Michelli is a notable exception. He artfully describes the compelling, uncommon leadership practices that transformed UCLA Health System. The resulting lessons are plentiful and powerful for today’s business leader.” —Lee J. Colan, Ph.D., author of Sticking to It: The Art of Adherence About the Book: Joseph Michelli, author of The Starbucks Experience and The New Gold Standard, is among the world’s top authorities on the principles of creating an organizational culture dedicated to service excellence. In these bestselling books, he examines how leading service companies dominate their respective industries with innovative customerexperience strategies. Now, Michelli turns his attention to one of the most complex, controversial, and critical industries—healthcare. In Prescription for Excellence, Michelli provides an inside look at an organization that has become the envy of its industry—and explains how you can dominate your own industry by using the same approach. UCLA Health System is revered worldwide for its top-tier patient/customer care. Great physicians, nurses, researchers, and staff are only part of the equation; UCLA’s overall success is a result of organization-wide collaboration that is driven by leaders with a shared vision of unyielding excellence. Michelli breaks down UCLA’s approach into five simple principles: Commit to Care Leave No Room for Error Make the Best Better Create the Future Service Serves Us From administrative offices to operating rooms to research centers, continued adherence to these five principles has guided UCLA to financial strength, social significance, and sustainability. The best part is that these principles translate to any industry, so you, too, can achieve similar goals. Michelli gives you the tools to adapt UCLA’s ideas, systems, and leadership principles into your own best practices. Whether it is a healthcare organization, a financial institution, or a neighborhood hair salon, good business begins and ends with customer connection. When all workers in an organization focus on providing quality care for those they serve, success inevitably follows. Business is always personal; UCLA’s leadership ensures that this simple truth drives every UCLA employee, every day. Apply the lessons Michelli spells out in Prescription for Excellence to create a system that ensures that your people take business personally, day in and day out.
Power of Attitude
Author: Mac Anderson
Publisher: Sourcebooks, Inc.
ISBN: 1608100057
Category : Self-Help
Languages : en
Pages : 120
Book Description
Henry Ford once said, "Whether you think you can, or think you can't ...you're right." This one-of a kind ebook addresses what matters most as it relates to your success in life. It will guide you to develop a positive attitude, reduce stress, attack your fears and keep your passion alive! In The Power of AttitudeMac Anderson, takes you on a journey of personal discovery in this powerful, beautifully designed gift book. It will help you manage your energy levels, keep your soul alive, take new paths, reduce stress, attack your fears, and hang on when the storms blow through.
Publisher: Sourcebooks, Inc.
ISBN: 1608100057
Category : Self-Help
Languages : en
Pages : 120
Book Description
Henry Ford once said, "Whether you think you can, or think you can't ...you're right." This one-of a kind ebook addresses what matters most as it relates to your success in life. It will guide you to develop a positive attitude, reduce stress, attack your fears and keep your passion alive! In The Power of AttitudeMac Anderson, takes you on a journey of personal discovery in this powerful, beautifully designed gift book. It will help you manage your energy levels, keep your soul alive, take new paths, reduce stress, attack your fears, and hang on when the storms blow through.
The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers
Author: Ryan Hawk
Publisher: McGraw Hill Professional
ISBN: 1264269102
Category : Business & Economics
Languages : en
Pages : 256
Book Description
A master class in achieving and sustaining excellence, even in the most challenging of times—from the host of The Learning Leader Show and author of Welcome to Management Millions of business professionals aspire to become effective leaders. But for hardworking, growth-oriented top performers who are always looking to improve and for rigorous thinkers who are never quite satisfied with the status quo, the true goal is the lifelong pursuit of excellence. Leadership advisor Ryan Hawk has interviewed hundreds of the most productive achievers in the world on his acclaimed podcast, The Learning Leader Show, to discover the best practices for pursuing and sustaining excellence. He found a pattern of uncommon behaviors that set these stellar individuals apart. By following their examples, you will learn how to: Commit to yourself and the process―and build purpose, focus, and discipline Develop resilience to face new challenges―and find inspiration for the long haul Seek guidance―and lead others to new heights Meet the moment―and make the most of every opportunity to excel Create a trusted group of advisors―and become a lifelong learner Packed with specific actions to take, experiments to run, and tools to analyze what works best for you, this uncompromisingly practical guide will inspire, challenge, support, and empower you to become your very best. Put mindsets into action and turn behaviors into habits with The Pursuit of Excellence.
Publisher: McGraw Hill Professional
ISBN: 1264269102
Category : Business & Economics
Languages : en
Pages : 256
Book Description
A master class in achieving and sustaining excellence, even in the most challenging of times—from the host of The Learning Leader Show and author of Welcome to Management Millions of business professionals aspire to become effective leaders. But for hardworking, growth-oriented top performers who are always looking to improve and for rigorous thinkers who are never quite satisfied with the status quo, the true goal is the lifelong pursuit of excellence. Leadership advisor Ryan Hawk has interviewed hundreds of the most productive achievers in the world on his acclaimed podcast, The Learning Leader Show, to discover the best practices for pursuing and sustaining excellence. He found a pattern of uncommon behaviors that set these stellar individuals apart. By following their examples, you will learn how to: Commit to yourself and the process―and build purpose, focus, and discipline Develop resilience to face new challenges―and find inspiration for the long haul Seek guidance―and lead others to new heights Meet the moment―and make the most of every opportunity to excel Create a trusted group of advisors―and become a lifelong learner Packed with specific actions to take, experiments to run, and tools to analyze what works best for you, this uncompromisingly practical guide will inspire, challenge, support, and empower you to become your very best. Put mindsets into action and turn behaviors into habits with The Pursuit of Excellence.
Sustainable Excellence
Author: Terry Tucker
Publisher: Five Stones Press
ISBN:
Category : Self-Help
Languages : en
Pages : 136
Book Description
Terry Tucker believes everyone is born to lead an uncommon and extraordinary life and that has nothing to do with where you work, how much money you make, or where you live. We are not all born with the same gifts and talents but we all have the ability to become the best person we are capable of becoming. But how do you achieve this remarkable life in an age where everyone seems to just get by? In this book, Terry answers the three basic questions that will lead you to your best life. "What is excellence, how do you achieve it, and most importantly , how do you sustain it?" The ten principles outlined in this book will provide you with the bedrock necessary to form the foundation of unshakeable beliefs and dedicated behaviors that will guide you to your uncommon and extraordinary life These principles will reinforce your attitude, no matter how much pain you must endure or how many obstacles you must overcome to achieve and maintain excellence. Do you have what it takes to apply these principles to lead your uncommon and extraordinary life?
Publisher: Five Stones Press
ISBN:
Category : Self-Help
Languages : en
Pages : 136
Book Description
Terry Tucker believes everyone is born to lead an uncommon and extraordinary life and that has nothing to do with where you work, how much money you make, or where you live. We are not all born with the same gifts and talents but we all have the ability to become the best person we are capable of becoming. But how do you achieve this remarkable life in an age where everyone seems to just get by? In this book, Terry answers the three basic questions that will lead you to your best life. "What is excellence, how do you achieve it, and most importantly , how do you sustain it?" The ten principles outlined in this book will provide you with the bedrock necessary to form the foundation of unshakeable beliefs and dedicated behaviors that will guide you to your uncommon and extraordinary life These principles will reinforce your attitude, no matter how much pain you must endure or how many obstacles you must overcome to achieve and maintain excellence. Do you have what it takes to apply these principles to lead your uncommon and extraordinary life?
Excellence: How to Pursue an Excellent Spirit
Author: Andrew Wommack
Publisher: Harrison House
ISBN: 9781680313802
Category : Religion
Languages : en
Pages : 146
Book Description
If you're honest, you'll admit you want to be promoted in life. You want the benefits of success, influence, and prosperity, and there's nothing wrong with that. It's what God wants for you too! Promotion even comes from God, and though relative to what God has called each person to do, it is available to every born-again believer! But even though promotion comes from God, it isn't God who determines whether you are promoted or not. It's you. You choose to be promoted by choosing to develop an excellent spirit, and in this book, Andrew Wommack will show you how. Using examples from the lives of Daniel and his friends, and from his own life, Andrew outlines the key characteristics of excellence including identity in Christ, true humility, full obedience, endurance, and an uncompromising stand on God's word. In contrast, Andrew also explains the dangers of moral relativity and man-pleasing and how those characteristics often mire believers in a life of mediocrity and impotence. Personal talent, beauty, education, and intelligence are also not what produce promotion; it is a devoted relationship with God. No matter how much money you make or where you live; no matter who your connections are or the color of your skin; it's an excellent spirit that will be the true determiner of your promotion. Let Andrew's book encourage you to pursue Excellence.
Publisher: Harrison House
ISBN: 9781680313802
Category : Religion
Languages : en
Pages : 146
Book Description
If you're honest, you'll admit you want to be promoted in life. You want the benefits of success, influence, and prosperity, and there's nothing wrong with that. It's what God wants for you too! Promotion even comes from God, and though relative to what God has called each person to do, it is available to every born-again believer! But even though promotion comes from God, it isn't God who determines whether you are promoted or not. It's you. You choose to be promoted by choosing to develop an excellent spirit, and in this book, Andrew Wommack will show you how. Using examples from the lives of Daniel and his friends, and from his own life, Andrew outlines the key characteristics of excellence including identity in Christ, true humility, full obedience, endurance, and an uncompromising stand on God's word. In contrast, Andrew also explains the dangers of moral relativity and man-pleasing and how those characteristics often mire believers in a life of mediocrity and impotence. Personal talent, beauty, education, and intelligence are also not what produce promotion; it is a devoted relationship with God. No matter how much money you make or where you live; no matter who your connections are or the color of your skin; it's an excellent spirit that will be the true determiner of your promotion. Let Andrew's book encourage you to pursue Excellence.
Excellence in Execution
Author: Robin Speculand
Publisher: Morgan James Publishing
ISBN: 1683501446
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Excellence in Execution is about how to execute strategy. Leaders today recognize that they need to have the ability to craft strategy and that they require the skills to execute it. But almost all books, blogs, talks, articles and other material discuss “why” execution is important, not how to achieve excellence in execution. Excellence in Execution aims to start where almost all leave off. It takes the reader on the implementation journey and is in two parts. Part One addresses "Transforming the Approach." It focuses on changing the current thinking and attitude of leaders. Two thirds of strategy execution still fail and a different approach is required. A new language and terms are introduced such as, Strategy Cadence, Execution Juxtaposition, Decoding the Execution Challenge, Mavericks Network, Review Rhythm and the Three Themes Broad of Execution. Part Two is about "Making It Your Own" and explains how to do this by providing the required mindset, skillset and toolset. It explains in detail what is required to:
Publisher: Morgan James Publishing
ISBN: 1683501446
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Excellence in Execution is about how to execute strategy. Leaders today recognize that they need to have the ability to craft strategy and that they require the skills to execute it. But almost all books, blogs, talks, articles and other material discuss “why” execution is important, not how to achieve excellence in execution. Excellence in Execution aims to start where almost all leave off. It takes the reader on the implementation journey and is in two parts. Part One addresses "Transforming the Approach." It focuses on changing the current thinking and attitude of leaders. Two thirds of strategy execution still fail and a different approach is required. A new language and terms are introduced such as, Strategy Cadence, Execution Juxtaposition, Decoding the Execution Challenge, Mavericks Network, Review Rhythm and the Three Themes Broad of Execution. Part Two is about "Making It Your Own" and explains how to do this by providing the required mindset, skillset and toolset. It explains in detail what is required to:
A Setback Is a Setup for a Comeback
Author: Willie Jolley
Publisher: Macmillan
ISBN: 9780312203498
Category : Self-Help
Languages : en
Pages : 236
Book Description
Designed to turn moments of doubt into triumphs, this book offers strategies for seizing the moment, taking control of one's destiny, and focusing on dreams.
Publisher: Macmillan
ISBN: 9780312203498
Category : Self-Help
Languages : en
Pages : 236
Book Description
Designed to turn moments of doubt into triumphs, this book offers strategies for seizing the moment, taking control of one's destiny, and focusing on dreams.
The Myth of Excellence
Author: Fred Crawford
Publisher: Crown Currency
ISBN: 0307422194
Category : Business & Economics
Languages : en
Pages : 274
Book Description
The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere." Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty. Believing that they are still in a position to dictate the terms of commercial engagement, businesses have bought into the myth of excellence -- the clearly false and destructive theory that a company ought to be great at everything it does, that is, all the components of every commercial transaction: price, product, access, experience, and service. This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need." Instead, Crawford and Mathews suggest that companies engage in Consumer Relevancy, a strategy of dominating in one element of a transaction, differentiating on a second, and being at industry par (i.e., average) on the remaining three. It's not necessary for businesses to equally invest time and money on all five attributes, and their customers don't want them to. Imagine the confusion if Tiffany & Co. started offering deep discounts on diamonds and McDonald's began selling free-range chicken and tofu. The Myth of Excellence provides a blueprint for companies seeking to offer values-based products and services and shows how to realize the commercial opportunities that exist just beyond their current grasp -- opportunities to reduce operating costs, boost bottom-line profitability, and, most important, begin to engage in a meaningful dialogue with customers.
Publisher: Crown Currency
ISBN: 0307422194
Category : Business & Economics
Languages : en
Pages : 274
Book Description
The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere." Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty. Believing that they are still in a position to dictate the terms of commercial engagement, businesses have bought into the myth of excellence -- the clearly false and destructive theory that a company ought to be great at everything it does, that is, all the components of every commercial transaction: price, product, access, experience, and service. This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need." Instead, Crawford and Mathews suggest that companies engage in Consumer Relevancy, a strategy of dominating in one element of a transaction, differentiating on a second, and being at industry par (i.e., average) on the remaining three. It's not necessary for businesses to equally invest time and money on all five attributes, and their customers don't want them to. Imagine the confusion if Tiffany & Co. started offering deep discounts on diamonds and McDonald's began selling free-range chicken and tofu. The Myth of Excellence provides a blueprint for companies seeking to offer values-based products and services and shows how to realize the commercial opportunities that exist just beyond their current grasp -- opportunities to reduce operating costs, boost bottom-line profitability, and, most important, begin to engage in a meaningful dialogue with customers.