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Author: Rob Carter
Publisher: Wiley
ISBN: 9780471285625
Category : Design
Languages : en
Pages : 0
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Book Description
Author: Rob Carter
Publisher: Wiley
ISBN: 9780471285625
Category : Design
Languages : en
Pages : 0
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Book Description
Author: David Consuegra
Publisher: Simon and Schuster
ISBN: 1621535827
Category : Design
Languages : en
Pages : 894
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Book Description
Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.
Author: Rob Roy Kelly
Publisher:
ISBN: 9780978588175
Category : Design
Languages : en
Pages : 352
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Book Description
The first and most authoritative history of wood type in the United States is now reissued in paperback. This book tells the complete story of wood type, beginning with the history of wood as a printing material, the development of decorated letters and large letters, and the invention of machinery for mass-producing wood letters. The 19th-century heyday of wood type is explored in great detail, including all aspects of design, manufacture, and marketing, and the evolution of styles. Many related trades interacted with wood type production; the book examines the influence of lithography, letterpress, metal-plate and wood engraving, sign painting and calligraphy, poster printing, and type-founding. Long out of print, the book is still regarded by scholars and designers as an invaluable resource for a rich legacy of typographic art. More than 600 specimens of wood type are classified and annotated, as are more than 100 specimens of complete fonts. This reissue includes a new foreword by David Shields, Design Curator of the Rob Roy Kelly Wood Type Collection at the University of Texas at Austin, discussing the renewed interest in the subject since the mid-1990s as well as ongoing research into the history of wood type.
Author: Rob Carter
Publisher: New York : Van Nostrand Reinhold
ISBN:
Category : Architecture
Languages : en
Pages : 166
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Book Description
During the past two decades, the art of typography in America has been transformed by an unprecedented explosion of new electronic technology and new styles. All over the country, talented designers have been bringing to typography a creativity and vitality that is reshaping and reinvigorating the entire field. "American Typography Today" captures the range and excitement of these developments by providing profiles of 24 notable typographic designers, and by surveying major aspects of 20th century typography. The book as a whole reports on the current state of American typographic design, and is an invaluable source of ideas and inspiration.
Author: Edmund G. Gress
Publisher: anboco
ISBN: 373642003X
Category : Art
Languages : en
Pages : 431
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Book Description
In the preface to the first edition of "The Art and Practice of Typography," the author stated that he did not "anticipate again having the pleasure of producing a book as elaborate as this one," but the favor with which the volume was received made another edition advisable, and in consequence he has had the additional pleasure of enlarging and revising it and of producing a volume even more elaborate and with a better selection of examples. The task of rewriting and replanning the second edition was near completion when America entered the war against Germany, and now, a few months later, the book is presented to the public. The first edition was published in February, 1910. Work on the new edition was begun by the author in the latter part of 1913, and so great has been the task, in addition to his customary editorial labors, that almost four years have passed. The extent of the work will be comprehended when it is mentioned that there are twenty-eight chapters, in which the illustrations or typographic arrangements, numbering six hundred and fifteen, include forty full-page specially-printed inserts. Most of these illustrations or typographic arrangements are in color. The text matter, which makes direct reference to the examples, totals nearly one hundred thousand words. That these examples are mostly high-class and by many of the best typographers in America (Europe also being represented), is due to the fact that the author during his connection with The American Printer has received several thousand pieces of printing, from which selections were made for this work. Great care was exercised in the choice of examples in order that the book would not become obsolete, and it is believed that most of the type arrangements shown will be considered good for a hundred years to come. That this is possible is proved by the Whittingham titles on page 32, one of which is sixty-eight and the other seventy-three years old at this writing.
Author: Rob Carter
Publisher: John Wiley & Sons
ISBN: 1119312566
Category : Architecture
Languages : en
Pages : 373
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Book Description
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Author: Kate Clair
Publisher: John Wiley & Sons
ISBN: 1118399889
Category : Design
Languages : en
Pages : 400
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Book Description
Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.
Author: Claudia E. Zapata
Publisher: Princeton University Press
ISBN: 0691210802
Category : Art
Languages : en
Pages : 326
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Book Description
Printing and collecting the revolution : the rise and impact of Chicano graphics, 1965 to now / E. Carmen Ramos -- Aesthetics of the message : Chicana/o posters, 1965-1987 / Terezita Romo -- War at home : conceptual iconoclasm in American printmaking / Tatiana Reinoza -- Chicanx graphics in the digital age / Claudia E. Zapata.
Author: James Craig
Publisher: Watson-Guptill
ISBN: 0823014134
Category : Design
Languages : en
Pages : 178
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Book Description
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Author: Michael Kroeger
Publisher: Chronicle Books
ISBN: 1616891483
Category : Design
Languages : en
Pages : 96
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Book Description
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
