Alcoholism Treatment Marketing PDF Download
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Author: Donald Self
Publisher: Routledge
ISBN: 1317839625
Category : Medical
Languages : en
Pages : 352
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Book Description
The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems. Through in-depth interviews with treatment providers, referral sources, and former clients of treatment facilities, and in major reviews of literature on the subject, Alcoholism Treatment Marketing presents primary research and general research findings to provide practical marketing implications.
Author: Donald Self
Publisher: Routledge
ISBN: 1317839633
Category : Medical
Languages : en
Pages : 344
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Book Description
The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems. Through in-depth interviews with treatment providers, referral sources, and former clients of treatment facilities, and in major reviews of literature on the subject, Alcoholism Treatment Marketing presents primary research and general research findings to provide practical marketing implications.
Author: Terence R. Nevett
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 454
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Book Description
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1144
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Book Description
First multi-year cumulation covers six years: 1965-70.
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1154
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Book Description
Author:
Publisher:
ISBN:
Category : History
Languages : en
Pages : 268
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Book Description
Author:
Publisher:
ISBN:
Category : Feminism
Languages : en
Pages : 582
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Book Description
Author:
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages :
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Book Description
First multi-year cumulation covers six years: 1965-70.
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 574
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2232
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Book Description
A world list of books in the English language.
Author: James C. Impara
Publisher: Buros Center for Testing
ISBN: 9780910674430
Category : Education
Languages : en
Pages : 460
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Book Description
Customers who place a standing order for the Tests in Print series or the Mental Measurements Yearbook series will receive a 10% discount on every volume. To place your standing order, please call 1-800-848-6224 (in the U.S.) or 919-966-7449 (outside the U.S.). The Mental Measurements Yearbooks are widely regarded as essential references for users and developers of tests. Each yearbook contains reviews of commercially available tests published or revised since the previous edition. A biennial publication schedule for yearbooks and supplements was introduced in 1988 to facilitate access to test evaluation information and better meet the needs of test consumers. The Supplement to the Twelfth Mental Measurements Yearbook contains original reviews of tests published or revised since the 1995 edition of the Mental Measurements Yearbook. Tests are listed in alphabetical order for easy reference. Indexes of titles, classified subjects, names, acronmys, and scores, as well as an index and a directory of publishers, are included. A helpful indexing system integrating references across Buros Institute publications is also provided.
