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Author: Irene Bratsis
Publisher: Packt Publishing Ltd
ISBN: 1835882854
Category : Computers
Languages : en
Pages : 485
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Book Description
Whether you're a seasoned professional or a newcomer to the world of AI product management, this is your definitive guide. Embark on a transformative journey into the future of intelligent product management. Key Features Chart a successful career path in the AI product management field Packed with real-world examples, practical insights, and actionable strategies Navigate the complexities of AI product development and evolve your existing products Book Description This book will provide you with a detailed roadmap for successfully building, maintaining, and evolving artificial intelligence (AI)-driven products, serving as an indispensable companion on your journey to becoming an effective AI PM. We'll explore the AI landscape, demystify complex terms, and walk you through infrastructure, algorithms, and deployment strategies. You’ll master essential skills to understand the optimal flow of AI processes, learn about the product development life cycle from ideation to deployment, and familiarize yourself with commonly used model development techniques. We'll discuss the intricacies of building products natively with AI, as well as evolving traditional software product to AI products. Regardless of your use case, we’ll show you how you can craft compelling stories to captivate your audience. We'll help you find the right balance between foundational product design elements and the unique aspects of managing AI products, so you can prioritize wisely. We’ll also explore career considerations for AI PMs. By the end of this book, you will understand the importance of AI integration and be able to explore emerging AI/ML models like Generative AI and LLMs. You’ll discover open-source capabilities and best practices for ideating, building, and deploying AI products across verticals. What you will learn Plan your AI PM roadmap and navigate your career with clarity and confidence Gain a foundational understanding of AI/ML capabilities Align your product strategy, nurture your team, and navigate the ongoing challenges of cost, tech, compliance, and risk management Identify pitfalls and green flags for optimal commercialization Separate hype from reality and identify quick wins for AI enablement and GenAI Understand how to develop and manage both native and evolving AI products Benchmark product success from a holistic perspective Who this book is for This book is for aspiring and experienced product managers, as well as other professionals interested in incorporating AI into their products. Foundational knowledge of AI is expected and reinforced. If you are looking to better understand machine learning principles and data science methodologies, you will benefit from this book, particularly if you’re in a role where the application of AI/ML directly influences marketing outcomes and business strategies.
Author: Irene Bratsis
Publisher: Packt Publishing Ltd
ISBN: 1835882854
Category : Computers
Languages : en
Pages : 485
Get Book Here
Book Description
Whether you're a seasoned professional or a newcomer to the world of AI product management, this is your definitive guide. Embark on a transformative journey into the future of intelligent product management. Key Features Chart a successful career path in the AI product management field Packed with real-world examples, practical insights, and actionable strategies Navigate the complexities of AI product development and evolve your existing products Book Description This book will provide you with a detailed roadmap for successfully building, maintaining, and evolving artificial intelligence (AI)-driven products, serving as an indispensable companion on your journey to becoming an effective AI PM. We'll explore the AI landscape, demystify complex terms, and walk you through infrastructure, algorithms, and deployment strategies. You’ll master essential skills to understand the optimal flow of AI processes, learn about the product development life cycle from ideation to deployment, and familiarize yourself with commonly used model development techniques. We'll discuss the intricacies of building products natively with AI, as well as evolving traditional software product to AI products. Regardless of your use case, we’ll show you how you can craft compelling stories to captivate your audience. We'll help you find the right balance between foundational product design elements and the unique aspects of managing AI products, so you can prioritize wisely. We’ll also explore career considerations for AI PMs. By the end of this book, you will understand the importance of AI integration and be able to explore emerging AI/ML models like Generative AI and LLMs. You’ll discover open-source capabilities and best practices for ideating, building, and deploying AI products across verticals. What you will learn Plan your AI PM roadmap and navigate your career with clarity and confidence Gain a foundational understanding of AI/ML capabilities Align your product strategy, nurture your team, and navigate the ongoing challenges of cost, tech, compliance, and risk management Identify pitfalls and green flags for optimal commercialization Separate hype from reality and identify quick wins for AI enablement and GenAI Understand how to develop and manage both native and evolving AI products Benchmark product success from a holistic perspective Who this book is for This book is for aspiring and experienced product managers, as well as other professionals interested in incorporating AI into their products. Foundational knowledge of AI is expected and reinforced. If you are looking to better understand machine learning principles and data science methodologies, you will benefit from this book, particularly if you’re in a role where the application of AI/ML directly influences marketing outcomes and business strategies.
Author: Irene Bratsis
Publisher: Packt Publishing Ltd
ISBN: 1804617334
Category : Computers
Languages : en
Pages : 250
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Book Description
Master the skills required to become an AI product manager and drive the successful development and deployment of AI products to deliver value to your organization. Purchase of the print or Kindle book includes a free PDF eBook. Key Features Build products that leverage AI for the common good and commercial success Take macro data and use it to show your customers you’re a source of truth Best practices and common pitfalls that impact companies while developing AI product Book DescriptionProduct managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This book covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed. The first part of the book focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products. You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML. By the end of this book, you’ll have understood how to navigate the world of AI from a product perspective.What you will learn Build AI products for the future using minimal resources Identify opportunities where AI can be leveraged to meet business needs Collaborate with cross-functional teams to develop and deploy AI products Analyze the benefits and costs of developing products using ML and DL Explore the role of ethics and responsibility in dealing with sensitive data Understand performance and efficacy across verticals Who this book is for This book is for product managers and other professionals interested in incorporating AI into their products. Foundational knowledge of AI is expected. If you understand the importance of AI as the rising fourth industrial revolution, this book will help you surf the tidal wave of digital transformation and change across industries.
Author: Alfred Essa
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 150150584X
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading AI-related initiatives in their organization. The book can also be used as a foundation to explore the ethical implications of AI. Authors Alfred Essa and Shirin Mojarad provide a gentle introduction to foundational topics in AI. Each topic is framed as a triad: concept, theory, and practice. The concept chapters develop the intuition, culminating in a practical case study. The theory chapters reveal the underlying technical machinery. The practice chapters provide code in Python to implement the models discussed in the case study. With this book, readers will learn: The technical foundations of machine learning and deep learning How to apply the core technical concepts to solve business problems The different methods used to evaluate AI models How to understand model development as a tradeoff between accuracy and generalization How to represent the computational aspects of AI using vectors and matrices How to express the models in Python by using machine learning libraries such as scikit-learn, statsmodels, and keras
Author: Linda Gorchels
Publisher: McGraw Hill Professional
ISBN: 0071772987
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions Create business cases—including competitive assessment, market requirements, and risk reduction Conduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides: Specific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channel Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.
Author: Malay A. Upadhyay
Publisher: BPB Publications
ISBN: 9389898390
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Understand how to adopt and implement AI in your organizationKey Featuresa- 7 Principles of an AI Journeya- The TUSCANE Approach to Become Data Readya- The FAB-4 Model to Choose the Right AI Solutiona- Major AI Techniques & their Applications:- CART & Ensemble Learning- Clustering, Association Rules & Search- Reinforcement Learning- Natural Language Processing- Image RecognitionDescriptionMost AI initiatives in organizations fail today not because of a lack of good AI solutions, but because of a lack of understanding of AI among its end users, decision makers and investors. Today, organizations need managers who can leverage AI to solve business problems and provide a competitive advantage. This book is designed to enable you to fill that need, and create an edge for your career.The chapters offer unique managerial frameworks to guide an organization's AI journey. The first section looks at what AI is; and how you can prepare for it, decide when to use it, and avoid pitfalls on the way. The second section dives into the different AI techniques and shows you where to apply them in business. The final section then prepares you from a strategic AI leadership perspective to lead the future of organizations.By the end of the book, you will be ready to offer any organization the capability to use AI successfully and responsibly - a need that is fast becoming a necessity.What will you learna- Understand the major AI techniques & how they are used in business.a- Determine which AI technique(s) can solve your business problem.a- Decide whether to build or buy an AI solution.a- Estimate the financial value of an AI solution or company.a- Frame a robust policy to guide the responsible use of AI.Who this book is forThis book is for Executives, Managers and Students on both Business and Technical teams who would like to use Artificial Intelligence effectively to solve business problems or get an edge in their careers.Table of Contents1.Preface2.Acknowledgement3.About the Author4.Section 1: Beginning an AI Journeya. AI Fundamentalsb. 7 Principles of an AI Journeyc. Getting Ready to Use AI5.Section 2: Choosing the Right AI Techniquesa. Inside the AI Laboratoryb. How AI Predicts Values & Categoriesc. How AI Understands and Predicts Behaviors & Scenariosd. How AI Communicates & Learns from Mistakese. How AI Starts to Think Like Humans6.Section 3: Using AI Successfully & Responsiblya. AI Adoption & Valuationb. AI Strategy, Policy & Risk Management7.EpilogueAbout the AuthorsMalay A. Upadhyay is a Customer Journey executive, certified in Machine Learning. Over the course of his role heading the function at a N. American AI SaaS firm in Toronto, Malay trained 150+ N. American managers on the basics of AI and its successful adoption, held executive thought leadership sessions for CEOs and CHROs on AI strategy & IT modernization roadmaps, and worked as the primary liaison to realize AI value on unique customer datasets. It was here that he learnt the growing need for greater knowledge and awareness of how to use AI both responsibly and successfully.Malay was also one of 25 individuals chosen globally to envision the industrial future for the Marzotto Group, Italy, on its 175th anniversary. He holds an MBA, M.Sc. and B.E., with experiences across India, UAE, Italy and Canada.A Duke of Edinburgh awardee, Malay has been driving the subject of responsible AI management as an advisor, author, online instructor and member of the European AI Alliance that informed the HLEG on the European Commission's AI policy.
Author: Product School
Publisher:
ISBN: 9780998973814
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!
Author: Ivana Bartoletti
Publisher: John Wiley & Sons
ISBN: 1119551900
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Written by prominent thought leaders in the global fintech space, The AI Book aggregates diverse expertise into a single, informative volume and explains what artifical intelligence really means and how it can be used across financial services today. Key industry developments are explained in detail, and critical insights from cutting-edge practitioners offer first-hand information and lessons learned. Coverage includes: · Understanding the AI Portfolio: from machine learning to chatbots, to natural language processing (NLP); a deep dive into the Machine Intelligence Landscape; essentials on core technologies, rethinking enterprise, rethinking industries, rethinking humans; quantum computing and next-generation AI · AI experimentation and embedded usage, and the change in business model, value proposition, organisation, customer and co-worker experiences in today’s Financial Services Industry · The future state of financial services and capital markets – what’s next for the real-world implementation of AITech? · The innovating customer – users are not waiting for the financial services industry to work out how AI can re-shape their sector, profitability and competitiveness · Boardroom issues created and magnified by AI trends, including conduct, regulation & oversight in an algo-driven world, cybersecurity, diversity & inclusion, data privacy, the ‘unbundled corporation’ & the future of work, social responsibility, sustainability, and the new leadership imperatives · Ethical considerations of deploying Al solutions and why explainable Al is so important
Author: Eve Chen
Publisher: Packt Publishing Ltd
ISBN: 1837634610
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Achieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company's growth Key Features Understand and implement key growth product management models to improve revenue, user adoption, and retention Learn effective frameworks, strategies, and tactics for growth product management in various contexts Develop practical strategies and insights to achieve customer lifetime goals Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product. This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals. By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.What you will learn Understand key growth product management models such as lean startup, pirate metrics, and AARRR frameworks Optimize journeys, improve UX, and personalize interactions with retention and loyalty strategies Explore model applications in SaaS, e-commerce, and mobile app development Implement practical actions to prioritize, experiment, and measure Get to grips with techniques of service, feedback, and rewards for customer retention Set and achieve customer lifetime value goals for success Discover effective strategies for achieving your customer-for-life goals Who this book is for Whether you're a seasoned product manager, a newcomer to the field, or an aspiring growth product manager, this guide offers valuable insights and actionable strategies to drive growth and achieve success. Additionally, growth marketers and startup founders with basic product marketing knowledge will benefit from this book, expanding their understanding of growth-centric product management practices to elevate their careers and propel their companies to acquire more customers and reach customer-for-life goals.
Author: Mariya Yao
Publisher:
ISBN: 9780998289021
Category : Artificial intelligence
Languages : en
Pages : 246
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Book Description
This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business.
Author: Dan Olsen
Publisher: John Wiley & Sons
ISBN: 1118961021
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
