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Author: Tunio, Muhammad Nawaz
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
In the contemporary business landscape, the intersection of artificial intelligence (AI), corporate social responsibility (CSR), and marketing is reshaping how organizations engage with consumers and promote their values. AI technologies are enabling companies to analyze consumer behavior, tailor marketing strategies, and measure the impact of their CSR initiatives. This integration allows businesses to enhance their brand image while demonstrating commitment to social and environmental issues, building deeper connections with customers who prioritize ethical practices. As organizations navigate this evolving terrain, leveraging AI to drive CSR efforts becomes essential for building trust, enhancing reputation, and achieving sustainable growth in a socially conscious market. AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today’s organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers.
Author: Tunio, Muhammad Nawaz
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
Get Book Here
Book Description
In the contemporary business landscape, the intersection of artificial intelligence (AI), corporate social responsibility (CSR), and marketing is reshaping how organizations engage with consumers and promote their values. AI technologies are enabling companies to analyze consumer behavior, tailor marketing strategies, and measure the impact of their CSR initiatives. This integration allows businesses to enhance their brand image while demonstrating commitment to social and environmental issues, building deeper connections with customers who prioritize ethical practices. As organizations navigate this evolving terrain, leveraging AI to drive CSR efforts becomes essential for building trust, enhancing reputation, and achieving sustainable growth in a socially conscious market. AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today’s organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers.
Author: Rishabha Malviya
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111436438
Category : Computers
Languages : en
Pages : 320
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Book Description
"Sustainability in Healthcare: Advances in mHealth AI and Robotics" explores sustainable methods in the healthcare industry, focusing on rural and community healthcare improvement, the use of robots for sustainability, and the implementation of AI in healthcare. It also explores additive manufacturing, mobile health, biomedical engineering, and telemedicine's role in healthcare sustainability management. The book also discusses the ethical concerns, environmental, social, and economic implications of sustainability in healthcare supply chain management and pandemic management.
Author: Shaikh, Erum
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
In an era of rapid technological advancement, integrating artificial intelligence (AI) into various facets of society has raised profound ethical and social concerns. Businesses, in particular, grapple with the ethical implications of AI adoption, navigating the complex terrain of business ethics (BE) and corporate social responsibility (CSR). The divergent perspectives on AI's impact further complicate efforts to harness its potential for positive societal change. Addressing these challenges necessitates a holistic understanding of the intricate interplay between technology, organizational dynamics, and the broader societal landscape. Corporate Social Responsibility Approaches to Ethical AI in Business emerges as a timely solution, offering a comprehensive exploration of the factors influencing AI adoption within organizations through the lens of the Technology-Organization-Environment (TOE) framework. A diverse audience, spanning the corporate sector, academia, and policymaking spheres, will make use of this book as a roadmap for organizations and policymakers to navigate the evolving landscape of CSR and ethics in the AI era.
Author: Chief Editor- Biplab Auddya, Editor- Dr. Porika Raju, Dr. D.Udhaya Banu, Dr. Alampally Sreedevi, Dr. Reema Dewangan, Dr. Nagendra Kumar Chandrawanshi, Dr. Manoj Kumar Katual
Publisher: The Hill Publication
ISBN: 8197194718
Category : Antiques & Collectibles
Languages : en
Pages : 49
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Book Description
Author: Gaur, Loveleen
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 472
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Book Description
Generative artificial intelligence (GAI) represents a profound leap in technological advancement, empowering machines to create content that closely mimics human creativity in various forms. As this technology continues to evolve and permeate multiple industries, it is essential to address the accompanying ethical considerations that arise from its use. Furthermore, there is a need for transparency in how GAI systems are developed and deployed to ensure that they are used responsibly and that their outputs are reliable and fair. Balancing innovation with ethical practices will be crucial to harnessing the benefits of GAI while mitigating its risks and ensuring its positive contribution to society. Responsible Implementations of Generative AI for Multidisciplinary Use highlights both the immense potential of GAI and the ethical challenges it presents. This book demystifies GAI by breaking down complex concepts into accessible language and offering real-world examples that illustrate the implications of its applications. Covering topics such as chatbots, ethical leadership, and the metaverse, this book is an excellent resource for technology professionals and developers, ethicists, policymakers, academicians, researchers, business leaders and executives, legal experts, students, educators, and more.
Author: Tsiakis, Theodosios
Publisher: IGI Global
ISBN: 1466684607
Category : Business & Economics
Languages : en
Pages : 475
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Book Description
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Author: Pantea Foroudi
Publisher: Taylor & Francis
ISBN: 1003803164
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method. Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline. Online support materials include PowerPoint slides.
Author: Darwish, Dina
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 602
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Book Description
Today's social media networks play a role in many sectors of human life, including health, science, education, and social interaction. The use of social media has greatly impacted humans, bringing substantial changes in individual communication. Through the use of social media networks, individuals share a large amount of personal information, making the privacy and security of individuals a significant challenge social media platforms face. Social media platforms work to address the challenges of protecting user data, such as banking details and personally identifiable information. Further research into sufficient resources and social media architecture may ensure safe, secure media usage across various platforms and applications. Analyzing Privacy and Security Difficulties in Social Media: New Challenges and Solutions analyzes the numerous privacy and security challenges social media networks face, as well as the privacy dangers these networks present. It explores effective solutions to address the challenges of social media information privacy. This book covers topics such as cybersecurity, surveillance technology, and data science, and is a useful resource for computer engineers, media professionals, security and privacy technicians, business owners, academicians, scientists, and researchers.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: David Crowther
Publisher: Emerald Group Publishing
ISBN: 1836084986
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
This edited collection builds on the ethical questions reminiscent of those raised by early fiction writing in relation to robotics, and AI’s position within human endeavour. The chapters recognise the dangers as well as the applications which are appropriate and helpful.
