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Author: David Shilbury
Publisher: Routledge
ISBN: 1000247457
Category : Sports & Recreation
Languages : en
Pages : 521
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Book Description
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Author: David Shilbury
Publisher: Routledge
ISBN: 1000247457
Category : Sports & Recreation
Languages : en
Pages : 521
Get Book Here
Book Description
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Author: Guoyao Wu
Publisher: CRC Press
ISBN: 1351646370
Category : Medical
Languages : en
Pages : 1092
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Book Description
Animals are biological transformers of dietary matter and energy to produce high-quality foods and wools for human consumption and use. Mammals, birds, fish, and shrimp require nutrients to survive, grow, develop, and reproduce. As an interesting, dynamic, and challenging discipline in biological sciences, animal nutrition spans an immense range from chemistry, biochemistry, anatomy and physiology to reproduction, immunology, pathology, and cell biology. Thus, nutrition is a foundational subject in livestock, poultry and fish production, as well as the rearing and health of companion animals. This book entitled Principles of Animal Nutrition consists of 13 chapters. Recent advances in biochemistry, physiology and anatomy provide the foundation to understand how nutrients are utilized by ruminants and non-ruminants. The text begins with an overview of the physiological and biochemical bases of animal nutrition, followed by a detailed description of chemical properties of carbohydrates, lipids, protein, and amino acids. It advances to the coverage of the digestion, absorption, transport, and metabolism of macronutrients, energy, vitamins, and minerals in animals. To integrate the basic knowledge of nutrition with practical animal feeding, the book continues with discussion on nutritional requirements of animals for maintenance and production, as well as the regulation of food intake by animals. Finally, the book closes with feed additives, including those used to enhance animal growth and survival, improve feed efficiency for protein production, and replace feed antibiotics. While the classical and modern concepts of animal nutrition are emphasized throughout the book, every effort has been made to include the most recent progress in this ever-expanding field, so that readers in various biological disciplines can integrate biochemistry and physiology with nutrition, health, and disease in mammals, birds, and other animal species (e.g., fish and shrimp). All chapters clearly provide the essential literature related to the principles of animal nutrition, which should be useful for academic researchers, practitioners, beginners, and government policy makers. This book is an excellent reference for professionals and a comprehensive textbook for senior undergraduate and graduate students in animal science, biochemistry, biomedicine, biology, food science, nutrition, veterinary medicine, and related fields.
Author: Brian Stout
Publisher: SAGE
ISBN: 1412947316
Category : Social Science
Languages : en
Pages : 226
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Book Description
This is the first book to cover comprehensively and accessibly the area of applied criminology. It draws together leading experts with experience of teaching, research and practice. Each chapter engages with the application of criminology in a particular area of the community and criminal justice system.
Author: E. S. E. Hafez
Publisher: John Wiley & Sons
ISBN: 1118710703
Category : Medical
Languages : en
Pages : 526
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Book Description
When you're looking for a comprehensive and reliable text on large animal reproduction, look no further! the seventh edition of this classic text is geared for the undergraduate student in Agricultural Sciences and Veterinary Medicine. In response to reader feedback, Dr. Hafez has streamlined and edited the entire text to remove all repetitious and nonessential material. That means you'll learn more in fewer pages. Plus the seventh editing is filled with features that help you grasp the concepts of reproduction in farm animals so you'll perform better on exams and in practice: condensed and simplified tables, so they're easier to consult an easy-to-scan glossary at the end of the book an expanded appendix, which includes graphic illustrations of assisted reproduction technology Plus, you'll find valuable NEW COVERAGE on all these topics: Equine Reproduction: expanded information reflecting today's knowledge Llamas (NEW CHAPTER) Micromanipulation of Gametes and In Vitro Fertilization (NEW CHAPTER!) Reach for the text that's revised with the undergraduate in mind: the seventh edition of Hafez's Reproduction in Farm Animals.
Author: Ken Kramer
Publisher: Texas A&M University Press
ISBN: 1603442014
Category : Nature
Languages : en
Pages : 165
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Book Description
In ten impassioned essays, veteran Texas environmental advocates and conservation professionals step outside their roles as lawyers, lobbyists, administrators, consultants, and researchers to write about water. Their personal stories of what the springs, rivers, bottomlands, bayous, marshes, estuaries, bays, lakes, and reservoirs mean to them and to our state come alive in the landscape photography of Charles Kruvand. Allied with the Texas Living Waters Project (a joint education and policy initiative of the Lone Star Chapter of the Sierra Club, the National Wildlife Federation, and the Environmental Defense Fund, among others), editor Ken Kramer joins his fellow activists in a call to keep rivers flowing, to protect wildlife habitat, and to save tax dollars by using water efficiently and sustainability. INSIDE THIS BOOK:Introduction: the Living Waters of Texas—Ken KramerWhere the First Raindrop Falls—David K. LangfordSpringing to Life: Keeping the Waters Flowing—Dianne WassenichHooked on Rivers—Myron J. HessFalling in Love with Bottomlands: Waters and Forests of East Texas—Janice BezansonOn the Banks of the Bayous: Preserving Nature in an Urban Environment—Mary Ellen WhitworthA Taste of the Marsh—Susan Raleigh KaderkaBays and Estuaries of Texas: An Ephemeral Treasure?—Ben F. Vaughan IIIRio Grande: Fragile Lifeline in the Desert—Mary E. KellyLeaving a Water Legacy for Texas—Ann Thomas HamiltonTexas Water Politics: Forty Years of Going with the Flow—Ken Kramer
Author: Shankar P. Bhattacharyya
Publisher: Cambridge University Press
ISBN: 1108841686
Category : Mathematics
Languages : en
Pages : 697
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Book Description
A graduate text providing broad coverage of linear multivariable control systems, including several new results and recent approaches.
Author: Milton M. R. Freeman
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Author: United States
Publisher:
ISBN:
Category : Education, Higher
Languages : en
Pages : 432
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Book Description
Author: American Society of Agricultural Engineers. International Summer Meeting
Publisher:
ISBN:
Category : Agricultural engineering
Languages : en
Pages : 88
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Book Description
Author: Workshop on the Role of Small Watershed Hydrology
Publisher:
ISBN:
Category : Agricultural conservation
Languages : en
Pages : 52
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Book Description
